Eye-tracking is an innovative method that allows you to track users' eye movements.
HD Camera is watching tester while performing test and by face-tracking algorithms our software can detect position of eyes.
The whole process begins with calibration, where our system is learning how tester's eyes look like while watching certain parts of the screen.
After successful calibration we start measuring eye position while displaying stimuli (your item).
RealEye studies are proven to be around 100px (~1.5 cm) accurate with an average error on visual angle of 4.17 deg.
This allows to analyze users interaction on website with precision reaching size of single button.
Either your own testers or RealEye tester. You can invite your own users or panel and share the study with them using single URL. All they need to have is a laptop/PC with webcam.
We also have network of testers from all around the world. Randomly picked users can be assigned to your task.
We will not show them your website before the test starts so they interaction will be natural. Don't worry, we don't do laboratory tests in corrupted environment.
We schedule a one hour Skype session (for max. 2 people) to explain platform details.
You can expect to get knowledge about running different type of eye-tracking studies (from full mockups testing to quick-views for online ads.).
It would be helpful if you browse through ReaEye a bit before the session.
Have any questions? Let us know! We will be happy to help you!