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2020-05-12

RealEye 6.2 - Fixation filter and signal noise reduction

Analyzing your data based on fixations is now possible thanks to our new fixation filter and signal noise reduction :)
By default, we're detecting 100 ms long fixations using gaze velocity, working on interpolated, denoised eye-tracking data.

A few things worth noticing:

  • Heatmaps are now using the "Fixations" view by default.
  • You can customize the Fixation Filter to your preferences.
  • You can export a CSV file with info about fixation count for all your AOIs.
  • You can switch to the previous "Gaze points" view if you prefer that kind of data.
  • Heatmaps and recording are now using denoised data (moving median).
  • You can control the noise reduction algorithm strength for heatmaps and recordings.

RealEye 6.2 release notes:

  • Add Fixation Filter - based on gaze velocity.
  • Add Signal Noise Reduction - moving median.
  • Add data interpolation (to 60 Hz).
  • Work on gaze data outside of the screen range.
  • Minor UI/UX improvements.
  • Minor bug fixes.
We would like to thank Nick, one of our customers, for giving us a precious feedback about the new features.


2020-05-05

How to use the RealEye platform? - guidebook

Using the RealEye platform is easy, even if you don't have any experience. It's user-friendly, but if you need any assistance or have any questions, the RealEye team is always ready to help. Find out by yourself why customers appreciate their support.

Read more ...

EyeTracking part 2

2020-04-30

Video eye-tracking - RealEye v6.1

It's now possible to get eye-tracking data for your video! :)
How to do it?

  • Upload your video to YouTube. You can set it to be "unlisted".
  • Create your eye-tracking study at RealEye.io.
  • Send the participation link to your panelists or use the ones we provide.
  • That's all! You can now see the gaze recording and eye-tracking heatmap for your video.
Would you like to become a panelist in the demo video eye-tracking test? Click here!
You can also check the sample video eye-tracking recording here and sample video eye-tracking heatmap here.

Main updates in version 6.1:

  • Video eye-tracking.
  • Recording playback performance improved.
  • Minor UI improvements and bug fixes.


2020-04-16

RealEye 6.0 - Up to 10 minutes study and higher accuracy

Many of our customers want to conduct studies much longer than 60 seconds. We've been working hard on making it possible, and we've finally succeeded! :)

Version 6.0 of RealEye has improved the calibration process. Thanks to that, you can now run studies up to 10 minutes long! Panelist spends a bit more time preparing for the study, but it results in even higher accuracy and precision than before.

Main changes in version 6.0.0:

  • Up to 10 minutes of study is now possible (increased from 1 minute).
  • More advanced calibration.
  • Better head movement handling.
  • Higher eye-tracking accuracy and precision.
  • Some UI/UX improvements.
  • A few bug fixes.


2020-04-10

Why you should consider using eye-tracking insights in your thesis or scientific research (and how to use online, remote version)

Regardless if you're a student, doctor or professor, every researcher values the power of data. The more data is collected, the more valuable are the study results. So there's no need to explain to you why it's always good to have additional insights, including ones from eye-tracking. (...)

Read more ...

EyeTracking part 1

2020-04-04

RealEye 5.7.0 - Improved user interface

We've made quite a lof or UI changes in version 5.7. We believe that now doing an eye-tracking study is even more comfortable than before.

Main changes in version 5.7.0:

  • New UI/UX. Quite a lot of major and minor changes.
  • We've decided to use the name "panelist" instead of "tester".
  • We've decided to use the name "image" instead of "item".
  • Improved the dashboard performance.
  • Improved recordings (eg. handling images with various aspect ratio).
  • We now store results from panelist that, for example turned head too much.
  • Study can have now up to 40 images.


2020-03-29

RealEye 5.6.0 - Eg. heatmap download

Since recently released version 5.6.0 you can now simply download the eye-tracking heatmap.

How to download the heatmap?

  • 1. Open study heatmap
  • 2. Press the "Download Heatmap" button.

You can also use the "Customize Heatmap" menu and download the version you like the most.

You can check this feature on our sample page.

Other changes in 5.6.0

  • We will warn you before ignoring a panelist.
  • New, improved look of gaze point on gaze recordings.
  • Basic and Study plans are now limited to 15 Hz.
  • More attractive calibration process - exploding dots.
  • Minor UI improvements in some places.


2020-03-25

The world's first 60 Hz webcam eye-tracking is here!

We are really excited to give our brand new 60 Hz webcam eye-tracking into your hands! We've been working hard on making it possible to offer this new feature so your research can get to the next level. Thanks to this feature you can get gaze-point recordings with a gap of just 16 ms between them. 30 FPS webcam offers a gap of 33 ms.

Hardware and software requirements:

  • 60 FPS webcam
    To use our online 60 Hz eye-tracking you only need a webcam that can record at 60 FPS. We've been testing it for example with Logitech C922 camera. You can easily find many affordable 60 FPS webcam on the internet. A webcam has to offer 60 FPS at a resolution of at least 720p.
  • PC/Mac with at least 3 GHz 4-core CPU.
    We recommend 6th gen Intel i5 or better.
  • Up to date version of Google Chrome browser.
  • RealEye Plan that offers Sampling rate up to 60 Hz.

Enjoy!


2020-03-24

How to get user's feedback to improve your website properly

Whether you want to reduce the bounce rate (people leaving your page after visiting only a single-page), A/B test your layouts (i.e. new layout vs an old one) or just find out what people think - we've got you covered!

We're proudly announcing a simple tool which we've created as a RealEye sub-service which is called: RE/Feedback

Bill Gates once said:
"We all need people who will give us feedback. That's how we improve"

RE/Feedback is a great tool to understand the real reasons why people stay or bounce when they visit your website. It's super-easy to use - all you need to do is put your URL, leave your email address and after just 24 hours read the report. Our clients are satisfied with received insights and are willing to use our tool again in future projects.


2019-08-10

How Can You Know If Your Billboard is "Catchy" Enough to Generate Leads in Today's Ever-Changing, Tech-Driven Market?

Although digital marketing is all the rage these days, offline marketing and traditional advertising media are still forces to be reckoned with.

According to Mikhael Marchenko, CEO and co-founder of StickerRide, "The Out-Of-Home (OOH) advertising market in the United States is $7.3 billion and growing.” He goes on to state that, "consumers have multiple encounters with OOH advertising every day, so for brands, it is important to target in order to receive nationwide coverage and to increase brand awareness.”

Billboards vs other media comparison

2019-07-08

How UBER optimized their home page design for conversion - eye-tracking insights

Every website has a purpose - to advertise, introduce or encourage people to purchase a product or service. To achieve these goals a website has to be eye-catching and clear to visitors.

But how a web designer can be sure, that design is catchy and clear to everyone?

The answer to this question can be an eye-tracking. UBER has significantly improved its website in the last year.


2019-05-13

🔥 Heat your heatmaps with custom views

From now on, you can use sliders to customize your heatmaps. Make sure you're not missing any important insights by changing:

  • gaze point size [px]
  • gaze point shadow size (blur) [px]
  • scale opacity [%]

Check our sample results to see how it works LIVE


2019-03-29

🧐 New pricing strategy & updated Terms of Service

We'd like to introduce to you the new Pricing strategy. NO MORE complicated Packages with Projects, NO MORE struggling how many images you need to purchase to run your test. Say hello to NEW flexible pricing where you pay as you go for exactly what you need:

  • testing each item costs $20,
  • for every second of total study duration, you pay $1,
  • hire RealEye panelists for $2 (get results max. next business day),
  • invite your panelists for $0.5/each

Projects purchased before the 29th of March are attached to the old policy. You may use them just like before changes.

We also made changes to our Terms of Service accordingly to new pricing strategy, read full Terms of Service here


2019-02-19

See your testers Gaze Point with RECORDINGS!

I'm super happy to announce this new amazing feature! From now on you can actually follow your potential user's eyes to see what's eye-catching!

And... to make you even more happy - all already saved tests can be played as recording as well (log into your account, go to study dashboard and you'll see list of all recordings).


2019-01-09

We're happy to announce new feature

  • Map your item and finish test on click
  • Combine item into single clickable mockup with image mapping
  • Set up your study with advanced settings: hide separation screen, randomize your images or disable survey as you please!
  • Place your eye-tracking study inside an external survey
  • Complete re-design of the system (we love it!)

2018-06-27

Is your content TL;DR?

Check which content on your website is actually read by users! It's simple as it sounds. Select area on the results page, check the score and make your website readable for your users.


2018-05-30

Find the best package for you!

From now on, you can get studies as packages of 1, 10 or 100 images! Choose the desired amount of images you want to test and pay as you go!

PS. Get 20 panelists for each item for FREE, results will arrive max. next business day!


2018-04-25

Buy testers ... we will get them for you!

From now on, you can simply order eye-tracking results for your images!

Choose the desired amount of panelists you want to assign for your experiment (each panelist cost $2) and get your results within a few hours!


2017-04-21

Scan whole websites with eye-tracking!

Our technology now allows you to scan and test whole websites! Learn where your audience is looking and increase your conversion!

It's very simple! Enter the website URL while creating an experiment and share your testing URL. Your panelists will be able to use scroll while doing experiment and whole data will be presented as a live heatmap in your panel.


Start Today!