Analyzing your data based on fixations is now possible thanks to our new fixation filter and signal noise reduction :)
By default, we're detecting 100 ms long fixations using gaze velocity, working on interpolated, denoised eye-tracking data.
A few things worth noticing:
RealEye 6.2 release notes:
Using the RealEye platform is easy, even if you don't have any experience. It's user-friendly, but if you need any assistance or have any questions, the RealEye team is always ready to help. Find out by yourself why customers appreciate their support.
It's now possible to get eye-tracking data for your video! :)
How to do it?
Main updates in version 6.1:
Many of our customers want to conduct studies much longer than 60 seconds. We've been working hard on making it possible, and we've finally succeeded! :)
Version 6.0 of RealEye has improved the calibration process. Thanks to that, you can now run studies up to 10 minutes long! Panelist spends a bit more time preparing for the study, but it results in even higher accuracy and precision than before.
Main changes in version 6.0.0:
Regardless if you're a student, doctor or professor, every researcher values the power of data. The more data is collected, the more valuable are the study results. So there's no need to explain to you why it's always good to have additional insights, including ones from eye-tracking. (...)
We've made quite a lof or UI changes in version 5.7. We believe that now doing an eye-tracking study is even more comfortable than before.
Main changes in version 5.7.0:
Since recently released version 5.6.0 you can now simply download the eye-tracking heatmap.
How to download the heatmap?
You can also use the "Customize Heatmap" menu and download the version you like the most.
You can check this feature on our sample page.
Other changes in 5.6.0
We are really excited to give our brand new 60 Hz webcam eye-tracking into your hands! We've been working hard on making it possible to offer this new feature so your research can get to the next level. Thanks to this feature you can get gaze-point recordings with a gap of just 16 ms between them. 30 FPS webcam offers a gap of 33 ms.
Hardware and software requirements:
Whether you want to reduce the bounce rate (people leaving your page after visiting only a single-page), A/B test your layouts (i.e. new layout vs an old one) or just find out what people think - we've got you covered!
We're proudly announcing a simple tool which we've created as a RealEye sub-service which is called: RE/Feedback
Bill Gates once said:
"We all need people who will give us feedback. That's how we improve"
RE/Feedback is a great tool to understand the real reasons why people stay or bounce when they visit your website. It's super-easy to use - all you need to do is put your URL, leave your email address and after just 24 hours read the report. Our clients are satisfied with received insights and are willing to use our tool again in future projects.
Although digital marketing is all the rage these days, offline marketing and traditional advertising media are still forces to be reckoned with.
According to Mikhael Marchenko, CEO and co-founder of StickerRide, "The Out-Of-Home (OOH) advertising market in the United States is $7.3 billion and growing.” He goes on to state that, "consumers have multiple encounters with OOH advertising every day, so for brands, it is important to target in order to receive nationwide coverage and to increase brand awareness.”
Every website has a purpose - to advertise, introduce or encourage people to purchase a product or service. To achieve these goals a website has to be eye-catching and clear to visitors.
But how a web designer can be sure, that design is catchy and clear to everyone?
The answer to this question can be an eye-tracking. UBER has significantly improved its website in the last year.
From now on, you can use sliders to customize your heatmaps. Make sure you're not missing any important insights by changing:
We'd like to introduce to you the new Pricing strategy. NO MORE complicated Packages with Projects, NO MORE struggling how many images you need to purchase to run your test. Say hello to NEW flexible pricing where you pay as you go for exactly what you need:
Projects purchased before the 29th of March are attached to the old policy. You may use them just like before changes.
We also made changes to our Terms of Service accordingly to new pricing strategy, read full Terms of Service here
I'm super happy to announce this new amazing feature! From now on you can actually follow your potential user's eyes to see what's eye-catching!
And... to make you even more happy - all already saved tests can be played as recording as well (log into your account, go to study dashboard and you'll see list of all recordings).
Check which content on your website is actually read by users! It's simple as it sounds. Select area on the results page, check the score and make your website readable for your users.
From now on, you can get studies as packages of 1, 10 or 100 images! Choose the desired amount of images you want to test and pay as you go!
PS. Get 20 panelists for each item for FREE, results will arrive max. next business day!
From now on, you can simply order eye-tracking results for your images!
Choose the desired amount of panelists you want to assign for your experiment (each panelist cost $2) and get your results within a few hours!
Our technology now allows you to scan and test whole websites! Learn where your audience is looking and increase your conversion!
It's very simple! Enter the website URL while creating an experiment and share your testing URL. Your panelists will be able to use scroll while doing experiment and whole data will be presented as a live heatmap in your panel.