2020-12-08

Leading eye-tracking innovation measurement in uncertain times: RealEye, KTU & KEEN

Kaunas University of Technology (KTU) KEEN team has launched an innovative concept called a temporary (pop-up) neuromarketing laboratory for science knowledge promotion activities. Pop-up digital neuromarketing lab is an entertaining and new activity for the students of all ages, enabled by KTU, KEEN team. Various digital tools such as digital eye-tracking system, emotion recognition software and digital tools (customer engagement behaviour on Facebook prediction tool created by KTU, EMODI team) are being used in the Lab for neuromarketing research.