With over 90 years of history, the educational institution was first established as Toyo Women's Dental College, and it was later transformed into Toyo Women’s College. It became the present-day Toyo Gakuen University in April 1992 with the objective of providing rich educational experiences to cultivate individuals equipped with skills and talent for the international stage. The University now consists of three faculties, four departments and a graduate school.
We had a chance to interview Sarah Louisa Birchley, adjunct lecturer at the Toyo Gakuen University.
Sarah, why did you decide to move your eye-tracking research to the Cloud?
During the pandemic, all data collection efforts had to be moved online, and RealEye was a great option for substituting in-lab eye-tracking experiment.
Why did you choose RealEye?
I've tested several webcam-based eye-trackers, but RealEye provided the most reliable and robust measures, not to mention their convenient and fun interface for self-calibration.
How fast and handy was your integration with RealEye?
There's room for improvement, but setting up your eye-tracking study on RealEye was very easy and intuitive. Realeye also has a great support team, who are highly professional and responsive.
RealEye 6.13 release notes:
Special thanks to Cole, one of our customers, who has given us a lot of feedback.
RealEye 6.12 release notes:
In the world of advertising, one of the most crucial indicators of advertisement success is what emotions it evokes. Of course, it’s important for an ad to be noticeable and to draw consumers’ attention, but (especially for video ads) emotions seem to be the key.
The image below shows the difference in the entertainment level of two Heineken advertisements. It's clear that one of them brings more entertainment to viewers and this pretty clear that this insight can help a lot when planning a campaign.
RealEye 6.11 release notes: