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RealEye for Toyo Gakuen University

With over 90 years of history, the educational institution was first established as Toyo Women's Dental College, and it was later transformed into Toyo Women’s College. It became the present-day Toyo Gakuen University in April 1992 with the objective of providing rich educational experiences to cultivate individuals equipped with skills and talent for the international stage. The University now consists of three faculties, four departments and a graduate school.
We had a chance to interview Sarah Louisa Birchley, adjunct lecturer at the Toyo Gakuen University.

Sarah, why did you decide to move your eye-tracking research to the Cloud?

During the pandemic, all data collection efforts had to be moved online, and RealEye was a great option for substituting in-lab eye-tracking experiment.

Why did you choose RealEye?

I've tested several webcam-based eye-trackers, but RealEye provided the most reliable and robust measures, not to mention their convenient and fun interface for self-calibration.

How fast and handy was your integration with RealEye?

There's room for improvement, but setting up your eye-tracking study on RealEye was very easy and intuitive. Realeye also has a great support team, who are highly professional and responsive.

Sarah Louisa Birchley
Adjunct Lecturer
Toyo Gakuen University


RealEye v6.13 Filter by quality

RealEye 6.13 release notes:

  • Heatmap filter allows filtering testers by quality.
  • Quality statistics algorithm has been improved. Here's how it works.
  • Study Quality Statistics page is now available. Click the "Study Quality Stats >" link on the Study results page (top right).
  • Minor UI/UX improvements and bug fixes.

Special thanks to Cole, one of our customers, who has given us a lot of feedback.


RealEye v6.12 Release Notes

RealEye 6.12 release notes:

  • Faster eye-tracker initialization on low-end hardware.
  • Improved tutorial for participants.
  • Possibility to revert running study to draft.
  • Possibility to tag participants and filter heatmaps by those tags.
  • Minor UI/UX improvements and bug fixes.


Case Study Video Advertisement with Facial Coding

Beata Lewandowska
PhD Candidate, Beata Lewandowska
7 min read + 2 minutes watching creative ads!

In the world of advertising, one of the most crucial indicators of advertisement success is what emotions it evokes. Of course, it’s important for an ad to be noticeable and to draw consumers’ attention, but (especially for video ads) emotions seem to be the key.

The image below shows the difference in the entertainment level of two Heineken advertisements. It's clear that one of them brings more entertainment to viewers and this pretty clear that this insight can help a lot when planning a campaign.

How to discover those insights?


RealEye v6.11 Release Notes

RealEye 6.11 release notes:

  • Possibility to create study with multiple videos.
  • Video stimuli can be uploaded via web browser and hosted on our servers.
  • Technology whitepaper updated.
  • Facial Coding improvements.
  • Minor UI/UX improvements and bug fixes.
  • Backend engine upgraded to PHP version 7.4

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