Using the RealEye platform is easy, even if you don't have any experience. It's user-friendly, but if you need any assistance or have any questions, the RealEye team is always ready to help. Find out by yourself why customers appreciate their support.
Now, let's discuss all the steps needed to use the services.
RealEye is a webcam eye-tracking platform used by many research companies, psychologists, graphic designers, etc. As we received many requests from students and universities, we found it important to enable them making such studies, so we created an offer dedicated to them:
The first step is to go to the mentioned page and click the “Get free access” button (in the top right corner).
This will redirect you to the registration form:
What does “free access” mean? It means that before paying anything you can:
Of course, you’ll still be able to see the technological demo and sample results.
To go further, you need to purchase a plan. You can do so right after registration by clicking the “Subscribe button” and scroll down for educational plans.
You can also purchase a plan later, after setting up your first study and before choosing the number of testers for this study.
NOTE: If you’re a student invited by your professor, you need to register using directly a link given to you. Then you don’t have to confirm your student status or purchase anything.
If you’re a professor, please, contact us to receive such a link.
These plans are meant for non-commercial use only. That means you can use RealEye for any kind of project, but you can't charge any money for its results or insights. Thesis and scientific articles are allowed. If you need more details, please contact us at firstname.lastname@example.org or by using our chat.
What does it mean?
In case of demand for larger studies, we can create a custom plan tailored to your needs.
NOTE: if you're a student interested in using RealEye, try to talk to your professor about purchasing the University plan. Maybe there are more students or even academic staff interested in such research, or perhaps he/she would like to show to his/her students how eye-tracking works during classes? Then the University plan would pay off to you.
After creating your Student account, please, contact us at email@example.com to tell us which University (and faculty) are you from and to send us any proof of being a student.
When you’re registered, you can create your first study. Click the “New Study” button placed in the middle of your dashboard or from the menu on the left. Then you can name your study (it’s called “My eye tracking study” by default, but you can change it) and choose proper options (you won’t be able to change them once you run the study):
After checking the last option, you’ll be able to put the Finished test redirect URL (which will redirect all the testers to your survey) and Skip test button URL, which will redirect testers to this URL in case they drop eye-tracking test.
To connect survey and test results with a tester, you will need to modify your test recruitment link to pass in the variables you want to track. You can add custom variables to your recruitment link using a “?” (question mark) and join multiple variables using an “&” (ampersand), as shown below.
In the presented example to a test URL was added two variables: user and company ID. This allows you to track who completed your test and match it with your survey.
TIP: If you don’t want to use an external survey, but also you don’t want to show testers their results (this happens automatically when there’s no redirection link), put https://www.realeye.io/finished-static as Finished test redirect URL and they’ll see statement shown below instead.
When your study is set up, you can add your item to it. An item is an image or a screenshot of a page (we don’t test real websites).
To add an image, click a given area and choose an item from your computer or simply drag and drop it there.
The picture needs to be a JPEG/PNG, max 12MB, with maximum dimensions (width and height) 15000px and a minimum 500px.
You can also past an URL to make a screenshot of a page you want to test. If this won’t work, please use one of the online screenshot tools and put it as an image.
The next step is to set options for each item (independently):
You can see how your study will look like for your testers by clicking the “Preview” button.
Once you have everything set up, you can run the study by clicking the “Run Study” button placed in the right bottom corner. You’ll see a pop-up with a question about how many testers you want to invite to this study. The minimum number of testers is five, and the incrementation step is 5.
If you haven’t bought a plan yet, you need to do it now to run the study.
To become your tester, a person needs to have a PC/laptop with a webcam, internet connection and a Chrome browser (in case it doesn’t work, try incognito mode). All you need to do is send that person a link to your study from your Study Dashboard.
To display test in a language other than English, you need to put proper language prefix in URL for testers: www.realeye.io/<language-prefix>/test/test_id/
Supported languages are:
For example, if the tester invitation URL is: https://www.realeye.io/test/8c8c9ae4-e8f4-466f-9cff-b8cb152dd9cb/ (this link won’t work, because the study no longer exists) and you want to display test in polish for your testers it should look like this:
and you can see the result below.
Remember, that we can add any language with your help. It's just a matter of translating a few sentences from English to the language requested by you.
When you start the study, you’ll see the Study Dashboard, as shown below.
There you can find:
"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."
"With RealEye, we found users weren't noticing key parts of our value proposition, that we couldn't have discovered with screen recordings or heatmaps. This service is invaluable and even better.....affordable."
"RealEye has created a tool that allows us to quickly and easily choose the most effective display or OOH formats."
Trusted by freelancers, small to big companies, students, and universities.
For in-depth analysis of webcam eye-tracking accuracy check the following articles:
Either your own participants or RealEye testers. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam.
We also have a network of panelists from all around the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye testers. We will not show them your stimuli before the test starts, so their interaction will be natural.