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Eye-tracking research in your web browser

Conduct entire eye-tracking research remotely. RealEye is a simple yet powerful tool that helps you get behavioral data about people. Create a study in 3 simple steps and get results - even in 5 minutes from now!

Actionable heatmaps

Analyze aggregated data from all panelists.
Use "drag" tool to select desired areas of interest on generated heatmaps and check:
  • how much time your viewers need to notice the particular element,
  • how much time on average they spend on it,
  • how many people saw it,
  • and many more!

See sample results

Eye-tracking recordings

Follow every panelists's gaze point and find out what they saw.

Feels like it's magic! You can see the tester's eyes by watching their gaze point thanks to our gaze-tracking. Make yourself comfortable and check how they were interacting with your images.

See sample recording

Customizable heatmaps

Make sure to see what is important
Play with a 3-dimensional slider and get to see the heatmaps describing your study in the best way. Confront your hypothesis in the "visible" way!

Simple tester invitation

Get access to a participation link when the study is ready!
Share it with your panelists and collect results live. All your panelists need to have is a laptop with a webcam.
We support the following languages: English, Czech, German, Spanish, French, Dutch, Polish or Chinese

Upload from any source

Upload any PNG/JPG image or provide a URL to screenshot.
Upload to our system to start your study within minutes. You can define how much time each image should be displayed and provide additional instruction for panelists.

RealEye panelists for $2/each

If you want to use more RealEye panelists, you can add them to a running study. Pay as you go, $2/panelists, and get results on the same day!

Mapping the image for interactions

You can test an entire user flow with the image mapping.
By selecting a clickable area, you allow the panelists to move forward to the next image. You can create a flow with up to 20 steps!

Integration with 3rd party surveys

Set RealEye study as part of external survey
Redirect your panelists to RealEye test & provide URL to redirect your users after they have finished. We'll do the rest!

*if you decide to use external survey, you can't use our panelists

Amazing customer support

Chat with us anytime you have a question
We're here to help you achieve your goals. If you need any assistance or there's a feature missing that you desperately need - let us know, and you'll be surprised how fast we reply!

Last but not least

Export & Share
Download your respondents' raw data points to CSV files or share results page with your colleagues or clients.

Readability scanner BETA
Select the desired Area Of Interest (AOI) and check if the text inside is readable with the help of our OCR system.

Set your logo
Keep your study under your branding. Set up a dashboard with your logo to keep your panelists under your branding.

*Available for some subscription plans.

See the Power of
Online Webcam Eye-Tracking

Frequently Asked Questions

Eye-tracking is an innovative method that allows you to track users' eye movements.
HD Camera is watching panelist while performing a test and by face-tracking algorithms, our software can detect the position of eyes and pupils.
The whole process begins with calibration, where our system is learning how tester's eyes look like while watching certain parts of the screen. After successful calibration, we start measuring eye position while displaying stimuli (your item).

You can read more about eye-tracking here.
RealEye studies are proven to be around 100px (~1.5 cm) accurate with an average error on the visual angle of 4.17 deg. This allows analyzing users interaction on a website with precision reaching the size of a single button.
We predict the gaze point with frequency up to 60 Hz.
Either your panelists or RealEye tester. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam. We also have a network of panelists from all around the world. Randomly picked users can be assigned to your task. We will not show them your website before the test starts so their interaction will be natural. Don't worry, we don't do laboratory tests in a corrupted environment.
Yes, you can invite your panelists or hire more RealEye panelists for $2 each. This feature is limited to some Subscription Plans, please refer to our Pricing to learn more.