Eglė Vaičiukynaitė Researcher & lecturer School of Economics and Business
"I have tried this solution several times and tested various stimuli, including my own generated stimuli from previous eye-tracking studies. I was impressed by the ease of use and the outcome (results). "
Giovanni Federico Neuropsychologist Suor Orsola Benincasa University of Naples (Italy)
"RealEye allowed us to run research projects in our laboratory with the friction of a price of typical eye-tracking software and hardware. Its accuracy is enough to easily analyse useful information about participants' gaze behaviour."
Gaurav Jain Assistant Professor of Marketing Rensselaer Lally School of Management
"Due to the covid-19 pandemic it was not possible to conduct research in my lab. After reading about the camera-based eye-tracking, I was comfortable to move to web-based eye-tracking."
RealEye studies are proven to be around 110 px accurate. This allows analyzing users interaction on a website with precision reaching the size of a single button. We predict the gaze point with frequency up to 60 Hz.
For in-depth analysis of webcam eye-tracking accuracy check the following articles:
Webcam eye-tracking is an innovative method that predicts a person's gaze point. We use the computing power of regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects panelist's face, pupils and predicts a gaze point. All of this is performed entirely in a web browser in real-time. Thanks to this, panelists do not have to worry about their privacy. We do not send any image or sound to our servers. We only store the gaze point predictions from our AI, in the form of basic text data similar to "Timestamp: 10, GazePointX: 200, GazePointY: 330".
Your own participant is any person that you’ll invite using a participation link to your study. RealEye tester is a randomly picked person from our network of panelists from all around the world - mainly from the UK and the US. They can be hired to participate in the eye-tracking study, but not to participate in any external tool (eg. survey).
Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here
You can get additional participants at any time you need it. This will increase your limit in the current billing period only. Each additional slot for a tester (any tester) costs $1. Hiring Realeye testers is only $5 each.
When you order RealEye panelists, we make sure to provide the highest quality results. All recordings are checked by us to make sure that you get results with an accuracy of fewer than 175 pixels and at least a 20 Hz sampling rate. Assuring high-quality results usually requires us to pay for and check more panelists than you've requested, but we take that cost on us - so you pay only for the best results.