How RealEye solves this for:
- Banner Ads: You can know what % of people are noticing your display ads (banner ads) on a webpage - and for how long they view them (you can know if they fully absorbed the content).
- Social Media Ads (Fb, Linkedin - including in the newsfeed): You can also know what % of people notice your ads when promoting them on social media. You can even know how eye-catching your ads are within the newsfeed - what % see them and how long they view them for.
We are building the capabilities to automatically render and place ads onto representative pages. Importantly:
- These representative pages are interactive, e.g. scrolling and click are allowed, so that the results are achieved in as natural a context as possible.
- Eye panelists can also be given relevant tasks to perform on these interactive pages similar to what a normal visitor wants to achieve boosting naturalness further.