With RealEye businesses can see how eye-catching their proposed billboard designs are in real-world contexts. With RealEye you can measure the impact your billboard will make before even printing it out.
Like for display ads, RealEye can render and place the proposed billboard designs in various real-word photo contexts, e.g. bus shelter, metro, by roads, on buildings. It will soon be possible to do it for video. This means it will represent the real world as much as possible, e.g. eye-tracking while playing videos from the point of view of someone:
- walking down a street by a bus stop,
- driving / sitting in the passenger seat of a car