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Storefront & in-store (shelving)

The shelf is the critical point at which customers are engaged in-store. It's here where the attractiveness of placement and products combine, and can lead to the customer purchasing a product – or walking by without noticing.

How RealEye solves this for:

  1. Shelves: You can know what % of people are noticing your product on shelves among other products - and for how long they view them. You can compare several different placements and get to know how to place your products to grab maximum attention.
  2. Packaging: You can also know how potential customers are reading your products packages & labels. Are they fully understanding your value proposition or are they simply ignoring information which are crucial for them to read.
Coming soon...

We are building the capabilities to automatically help you calculate product score. Importantly:

  • RealEye can compare the same product placed on different shelves and inform you about global product score
  • Eye panelists can also be given relevant tasks to perform and for instance choose (by click) product he likes most

See other use-cases

CRO/UX for Websites

Before launching a new website or a landing page for a customer, an agency wants to check if the right elements on a page are attracting attention. Are people seeing the CTA, key headlines, etc.?

Outdoor billboards

Billboard advertising is expensive (materials, installation, rental) and there is no chance to change it once placed. It's very important to make sure the design grabs people's attention and they absorb the content.

Online display Ads.

Lots of money is spent on display ads. Before spending money, performance specialists want to know that their ads will grab enough attention to have the right chance of converting.