How RealEye solves this for:
- Shelves: You can know what % of people are noticing your product on shelves among other products - and for how long they view them. You can compare several different placements and get to know how to place your products to grab maximum attention.
- Packaging: You can also know how potential customers are reading your products packages & labels. Are they fully understanding your value proposition or are they simply ignoring information which are crucial for them to read.
We are building the capabilities to automatically help you calculate product score. Importantly:
- RealEye can compare the same product placed on different shelves and inform you about global product score
- Eye panelists can also be given relevant tasks to perform and for instance choose (by click) product he likes most