RealEye can allow marketers to easily check if visitors are seeing key page content (what % of visitors, how long for) as well as spot other UX errors. RealEye is both fast and efficient vs other methods. Importantly:
- Unlike A/B testing or screen recordings, RealEye doesn't require any traffic to get results. Now agencies can spend their very valuable website traffic on A/B test that's increase conversions and deliver real value (not checking for their errors)
- RealEye can help ensure campaigns are successful from the moment of launch. This is especially important for big campaigns (lots of money) or campaigns that will run for a short amount of time (little time to correct). With RealEye, agencies can have the certainty their campaigns have the best chance of success.
- Website design with clients is often tricky due to subjective opinions. Using eye-tracking can help reduce design debates with clients.
- Eye-tracking reports show professionalism and are a strong signal to clients. It helps prove to an agency's client that it's (often expensive) services are valuable.