You're probably familiar with a Tobii, GP3, or any other hardware eye-tracker, so you know what to do: go to your laboratory (assuming there's no lockdown at the moment), set up the study, and invite the participants. Here's the tricky part: before getting to the actual data, you have to spend hours collecting the data, asking the participants to visit you offline, and repeating the same routine for all of them. After some time (let's suppose you can handle 8-10 participants/day, so after two weeks) - you have the beautiful sets of data to work with, and the exciting part, the analysis, can finally begin.
You set up the study in a web-browser. Use RealEye or one of many online panels to invite participants by sharing the study link. The very next day, you have the beautiful sets of data to work with, and the exciting part, the analysis, can begin.
One thing is sure:
You can expect lots of similarities using an online approach: the metrics from an online study are very much the same for the hardware option. In RealEye, you get:
Offline | ![]() |
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Technical differences | |
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Costs | |
depends on chosen devices and the number of them, usually a couple of thousands USD | Starting from $249 (learn more) |
Over the past years, we've seen lots of different use-cases of using our tool. Many times, companies had to take a "Leap of Faith" before trying RealEye. We'll be happy to talk in person and answer your biggest concerns. Quoting some of our customers:
"RealEye has very friendly user system that helps us to generate the studies very quickly."
- Ari K. Demircioğlu,
"Their customer support helped us from set up to analysis and was very responsive at every step. Thank you!"
- Director of Research, U.S.,
2022-07-21
We're pleased to present our next episode of the short interview series: this time, we chatted with Andrew Duchowski from Clemson US, who told us about the current challenges and opportunities in the eye-tracking field.
Para un análisis en profundidad de la precisión del seguimiento ocular de la cámara web, consulte los siguientes artículos:
Puede contar con sus propios participantes o probadores de RealEye. Puede invitar a sus usuarios o panel y compartir el estudio con ellos mediante un enlace de participación. Todo lo que necesitan tener es una computadora/laptop con una cámara web y conexión a Internet.
También tenemos una red de panelistas de todo el mundo, principalmente del Reino Unido y los Estados Unidos. Los usuarios elegidos al azar se asignan a su tarea. Se llaman probadores RealEye. No les mostraremos los estímulos del estudio antes de que comience la prueba, por lo que su interacción será natural.