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Eye-Tracking for

Landing Pages

Online Ads

Outdoor Billboards

Shelf Testing

Research

Education

  

Identify exactly what people focus on with the power of webcam eye-tracking.

Test your design hypothesis and make decisions based on numbers not on "what looks better"

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No credit card required

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Trusted by researchers & (UX) designers from small & big companies

Test your concepts in 3 Simple Steps:

Step 1

Upload items

Upload any PNG/JPG image
or provide URL for screenshot.

Step 2

Test with real people

Invite your own or hire RealEye testers
All they need to have is a laptop with webcam

Step 3

Same day results

Instantly find out what is eye-catching and identify opportunities for improvement.

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David Darmanin
CEO, hotjar.com

"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

Lewis Healey
UX Designer, firebox.com

"With RealEye, we found users weren't noticing key parts of our value proposition, that we couldn't have discovered with screen recordings or heatmaps. This service is invaluable and even better.....affordable."

Lucas Koldys
Analytics & Insights Deputy Director, WaveMaker Poland

"RealEye has created a tool that allows us to quickly and easily choose the most effective display or OOH formats."

You can connect with any survey tool

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Track what people see

Simple webcam eye-tracking

Thanks to built-in webcams & advanced eye-tracking algorithms you can use the power of eye-tracking on daily basis.
Answer your design hypothesis and finally stop the guesswork while making design decisions.

Use the Power of
Eye-Tracking

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No credit card required

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Frequently Asked Questions

Eye-tracking is an innovative method that allows you to track users' eye movements.
HD Camera is watching tester while performing test and by face-tracking algorithms our software can detect position of eyes.
The whole process begins with calibration, where our system is learning how tester's eyes look like while watching certain parts of the screen. After successful calibration we start measuring eye position while displaying stimuli (your item).

You can read more about eye-tracking here.
RealEye studies are proven to be around 100px (~1.5 cm) accurate with an average error on visual angle of 4.17 deg. This allows to analyze users interaction on website with precision reaching size of single button.
Either your own testers or RealEye tester. You can invite your own users or panel and share the study with them using single URL. All they need to have is a laptop/PC with webcam. We also have network of testers from all around the world. Randomly picked users can be assigned to your task. We will not show them your website before the test starts so they interaction will be natural. Don't worry, we don't do laboratory tests in corrupted environment.
Yes, you can invite your own testers or hire more RealEye testers for $2 each. This feature is limited to some Subscription Plans, please refer to our Pricing to learn more.

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