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Do your Eye-Tracking Research from home

The Webcam Eye-Tracking Platform to get instant results from panelists working online.

Trusted by freelancers, small to big companies, students, and universities.

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Get eye-tracking results in 3 simple steps:

1. Upload images

Send us images for the eye-tracking test or provide URLs to screenshot.

2. Choose panelists

Invite your or use RealEye panelists.
Online gaze-tracking works with a regular webcam.

3. Check the results

When panelist finishes his task you get instant access to eye-tracking heatmap and gaze recording.

David HotJar
David HotJar
HotJar logo
David Darmanin
CEO, hotjar.com

"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

Lewis UX Designer
Lewis UX Designer
Firebox logo
Lewis Healey
UX Designer, firebox.com

"With RealEye, we found users weren't noticing key parts of our value proposition, that we couldn't have discovered with screen recordings or heatmaps. This service is invaluable and even better.....affordable."

Lukasz Koldrys
Lukasz Koldrys
WaveMaker logo
Lucas Koldys
Analytics & Insights Deputy Director, WaveMaker Poland

"RealEye has created a tool that allows us to quickly and easily choose the most effective display or OOH formats."

You can connect with any survey tool

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Track what people see

Simple webcam eye-tracking

Thanks to built-in webcams & advanced eye-tracking algorithms you can use the power of eye-tracking on a daily basis.
Answer your design hypothesis and finally stop the guesswork while making design decisions.

See the Power of
Online Webcam Eye-Tracking

Frequently Asked Questions

Eye-tracking is an innovative method that allows you to track users' eye movements.
HD Camera is watching panelist while performing a test and by face-tracking algorithms, our software can detect the position of eyes and pupils.
The whole process begins with calibration, where our system is learning how tester's eyes look like while watching certain parts of the screen. After successful calibration, we start measuring eye position while displaying stimuli (your item).

You can read more about eye-tracking here.
RealEye studies are proven to be around 100px (~1.5 cm) accurate with an average error on the visual angle of 4.17 deg. This allows analyzing users interaction on a website with precision reaching the size of a single button.
We predict the gaze point with frequency up to 60 Hz.
Either your panelists or RealEye tester. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam. We also have a network of panelists from all around the world. Randomly picked users can be assigned to your task. We will not show them your website before the test starts so their interaction will be natural. Don't worry, we don't do laboratory tests in a corrupted environment.
Yes, you can invite your panelists or hire more RealEye panelists for $2 each. This feature is limited to some Subscription Plans, please refer to our Pricing to learn more.