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Online Research Platform with

Webcam Eye-Tracking

See the platform's video overview
Try For Free

7-days free license

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HotJar Xawards
RK Neurooconsulting

1. Create a study

Easily prepare a study in your web browser. Use images, videos or any website as a stimuli.

"RealEye has very friendly user system that helps us to generate the studies very quickly."
- Ari K. Demircio─člu,

2. Gather the data

Track participants from any place in the world. Turn their webcams into a screen-based face & eye-trackers. Connect with any panel, survey, tool or system. All the data is stored in the cloud, available from any web browser.

"Their customer support helped us from set up to analysis and was very responsive at every step. Thank you!"
- Director of Research, U.S.,

3. Analyze the data

Use online dashboard to analyze gaze recordings, entertainment level, mouse movements, eye-tracking heatmaps with AOIs, or export the data to any tool.

"RealEye is a tool that allows us to quickly and easily choose the most effective display or OOH formats."
- Lucas Koldys,

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companies already used RealEye


countries our customers are from


number of finished tests


number of unique participants


studies made by our customers

Stefan Papadakis
Stefan Papadakis
IPSOS logo
Stefan Papadakis
Insight Consultant, IPSOS

"Webcam-based eye-tracking has vast potential within market research and RealEye made a great effort customizing their solutions to our needs. We succeeded in having live online interviews with eye-tracking included and we look forward to build on this pilot study to take further advantage of this solution in future research."

David HotJar
HotJar logo
David Darmanin

"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

You can connect with any survey tool or panel

Survey logo

Stop struggling with all the equipment in your lab.

RealEye is an "all-in-one" solution to conduct distributed eye-tracking/neuromarketing studies, and analyze the data from your web browser. Spend less time programming. Speed up your analysis.

Read RealEye Whitepaper

Take a Quick Look
at How It Works

Frequently Asked Questions

RealEye studies are proven to be around 110 px accurate. This allows analyzing users interaction on a website with precision reaching the size of a single button.
We predict the gaze point with frequency up to 60 Hz.

For in-depth analysis of webcam eye-tracking accuracy check the following articles:

Webcam eye-tracking is an innovative method that predicts a person's gaze point.
We use the computing power of regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects a panelist's face, pupils and predicts a gaze point.
All of this is performed entirely in a web browser in real-time. Thanks to this, panelists do not have to worry about their privacy. We do not send any image or sound to our servers. We only store the gaze point predictions from our AI, in the form of basic text data similar to "Timestamp: 10, GazePointX: 200, GazePointY: 330".

You can read more about eye-tracking here .

Either your own participants or RealEye testers. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam.

We also have a network of panelists from all around the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye testers. We will not show them your stimuli before the test starts, so their interaction will be natural.

Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here.

Yes, Since version 6.10 RealEye can also collect and store basic information about Facial Coding. You can check the entertainment level in time for each of the participants and in the aggregated way. This is very useful for testing video advertisements.

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