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Eye-Tracking for

Landing Pages

Online Ads

Outdoor Billboards

Shelf Testing

Research

Identify exactly what people focus on with the power of webcam eye-tracking.

See How it Works [0:30]

Trusted by researchers & (UX) designers from small & big companies

Results in 3 Simple Steps:

Step 1

Upload projects

Upload any PNG/JPG image
or provide URL for screenshot

Step 2

Test with real people

20 RealEye testers included to each project.
You can also invite your own testers.

Step 3

Same day results

Find out what was eye-catching within 8 hours and immediately identify opportunities for improvement

David Darmanin
CEO, hotjar.com

"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

Lewis Healey
UX Designer, firebox.com

"With RealEye, we found users weren't noticing key parts of our value proposition, that we couldn't have discovered with screen recordings or heatmaps. This service is invaluable and even better.....affordable."

You can connect with any survey tool

Webcam eye-tracking

Track what people see

Thanks to built-in webcams & advanced eye-tracking algorithms you can track what people see

Why Eye-Tracking?

Use the Power of
Eye-Tracking

Launch Instant Demo

No credit card required

Frequently Asked Questions

Eye-tracking is an innovative method that allows you to track users' eye movements.
HD Camera is watching tester while performing test and by face-tracking algorithms our software can detect position of eyes.
The whole process begins with calibration, where our system is learning how tester's eyes look like while watching certain parts of the screen. After successful calibration we start measuring eye position while displaying stimuli (your project).

You can read more about eye-tracking here.
RealEye studies are proven to be around 100px (~1.5 cm) accurate with an average error on visual angle of 4.17 deg. This allows to analyze users interaction on website with precision reaching size of single button.
We have network of testers from all around the world. Randomly picked users will be assigned to your task. We will not show them your website before the test starts so they interaction will be natural. Don't worry, we don't do laboratory tests in corrupted environment.
Yes, you can always invite your own testers or hire more RealEye testers for $1 each. However, according to our studies, you can find up to 90% of usability issues within 15 testers.