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Online Research Platform with

Webcam Eye-Tracking

See the platform's video overview
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Trusted by freelancers, small to big companies, students, and universities.

Procter&Gamble
GroupM
IPSOS
SWPS Warszawa
ETRA 2022 Symposium - Silver Sponsor RealEye
RK Neurooconsulting
"RealEye has very friendly user system that helps us to generate the studies very quickly."
- Ari K. Demircioğlu,

1. Create a study

Easily prepare a study in your web browser. Use images, videos or online website as a stimuli.

  • Easy study setup
  • Image, video or live website stimuli
  • Set details for every item
  • Select clickable area as a trigger
  • Set keystroke as a trigger
  • Ask participants a follow up questions
  • External panel & survey integration
"Their support was very responsive at every step. Thank you!"
- Director of Research, U.S.,

2. Gather the data

Connect with any panel, survey, tool or system. All the data is collected from a web browser.

  • Works with any webcam
  • Run tests with Smartphones
  • Attention and Emotions
  • Mouse movements, clicks & keystrokes
  • Collect data using single link
  • Multilanguage instructions
  • Easily use panelists provided by RealEye

» Run sample test by yourself Run sample test by yourself

"RealEye allows us to quickly and easily choose the most effective display or OOH formats."
- Lucas Koldys,

3. Analyze the data

Use online dashboard to analyze the data or export the data to any tool.

  • See individual and aggregated heatmaps
  • Replay gaze and fixation plots for individuals
  • Analyze based on fixations or gaze points
  • Create AOIs and get useful statistics
  • Export raw and processed data
  • Download heatmaps and recordings

» Take a look at sample heatmaps

Support and cooperation

  • Amazing customer support
    We're not showing off. This is what our customers are saying about us!
  • Custom features requests
    Do you need different translations or export additional data? Not a problem!
  • Team collaboration
    Let all your team access the RealEye dashboard.
  • Get 1h training (available in selected licenses)
    Let us show you how to use RealEye to make your research even easier.
  • Access to Knowledge Base
    Our Knowledge Base is always online to help you with your research.
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See through your customers' eyes!

by Adam Cellary

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Stefan Papadakis
Stefan Papadakis
IPSOS logo
Stefan Papadakis
Insight Consultant, IPSOS

"Webcam-based eye-tracking has vast potential within market research and RealEye made a great effort customizing their solutions to our needs. We succeeded in having live online interviews with eye-tracking included and we look forward to build on this pilot study to take further advantage of this solution in future research."

David HotJar
HotJar logo
David Darmanin
CEO, hotjar.com

"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

You can also connect with any survey tool or panel

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Stop struggling with all the equipment in your offline laboratory.

RealEye is an "all-in-one" solution to conduct distributed eye-tracking/neuromarketing studies, and analyze the data from your web browser. Spend less time programming, and speed up your analysis.

Read RealEye Whitepaper

Take a Quick Look
at How It Works

Trusted by Universities from all over the World

"We used RealEye for a lab assignment about selection attention to visual media, experimenting with several different short videos that exemplified different structural features of video that direct attention (e.g., cuts, motion, appearance of faces). Everyone in the class was able to provide eye tracking data for the videos, and analyze and discuss the data obtained from the entire class — all within a 90 minute lab.
The interface and analytics were excellent. We’d love to make the software a part of the class moving forward."
- Byron Reeves PhD, Professor

For Universities and Researchers

We strongly believe neuroscience should be available for everyone, especially for researchers and scientists. We encourage students and Universities to experiment with our solution and so we have a special offer for education.

Learn more

Frequently Asked Questions

RealEye studies are proven to be around 110 px accurate. This allows analyzing users interaction on a website with precision reaching the size of a single button.
We predict the gaze point with frequency up to 60 Hz.

For in-depth analysis of webcam eye-tracking accuracy check the following articles:

Webcam eye-tracking is an innovative method that predicts a person's gaze point.
We use the computing power of regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects a panelist's face, pupils and predicts a gaze point.
All of this is performed entirely in a web browser in real-time. Thanks to this, panelists do not have to worry about their privacy. We do not send any image or sound to our servers. We only store the gaze point predictions from our AI, in the form of basic text data similar to "Timestamp: 10, GazePointX: 200, GazePointY: 330".

You can read more about eye-tracking here .

Either your own or RealEye participants. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam.

We also have a network of panelists from all over the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye participants. We will not show them your stimuli before the test starts, so their interaction will be natural.

Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here.

Yes, since version 6.10 RealEye can also collect and store basic information about Facial Coding. You can check the entertainment level in time for each of the participants and in the aggregated way. This is very useful for testing video advertisements.

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