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Online Research Platform with

Webcam Eye-Tracking

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No credit card required

Trusted by freelancers, small to big companies, students, and universities.

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"RealEye has very friendly user system that helps us to generate the studies very quickly."

- Ari K. Demircioğlu,

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"RealEye has very friendly user system that helps us to generate the studies very quickly."

- Ari K. Demircioğlu,

Dashboard mockup

"RealEye has very friendly user system that helps us to generate the studies very quickly."

- Ari K. Demircioğlu,

Dashboard mockup

"RealEye has very friendly user system that helps us to generate the studies very quickly."

- Ari K. Demircioğlu,

Dashboard mockup

"RealEye has very friendly user system that helps us to generate the studies very quickly."

- Ari K. Demircioğlu,

Dashboard mockup

"RealEye has very friendly user system that helps us to generate the studies very quickly."

- Ari K. Demircioğlu,

Dashboard mockup

"RealEye has very friendly user system that helps us to generate the studies very quickly."

- Ari K. Demircioğlu,

Dashboard mockup

"Their support was very responsive at every step. Thank you!"

- Director of Research, U.S

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There's no need to install any software. Everything is running in a mobile web-browser.

"Their support was very responsive at every step. Thank you!"

- Director of Research, U.S

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"Their support was very responsive at every step. Thank you!"

- Director of Research, U.S

Dashboard mockup

"Their support was very responsive at every step. Thank you!"

- Director of Research, U.S

Dashboard mockup

"Their support was very responsive at every step. Thank you!"

- Director of Research, U.S

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Test available in multiple languages:

"Their support was very responsive at every step. Thank you!"

- Director of Research, U.S

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Hire RealEye panelist for $10/each.We deliver 100% qualified results within 1 business day. Learn more about RealEye panelists

"Their support was very responsive at every step. Thank you!"

- Director of Research, U.S

» Run sample test by yourself

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"RealEye allows us to quickly and easily choose the most effective display or OOH formats."

- Lucas Koldys,

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"RealEye allows us to quickly and easily choose the most effective display or OOH formats."

- Lucas Koldys,

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"RealEye allows us to quickly and easily choose the most effective display or OOH formats."

- Lucas Koldys,

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For fixation based data: fixation counter, time to first fixation (TTFF), average fixation time, average time spent, viewed by
For gaze based data: total time, average time per view, average first view, viewed by, average revisits

"RealEye allows us to quickly and easily choose the most effective display or OOH formats."

- Lucas Koldys,

Dashboard mockup

"RealEye allows us to quickly and easily choose the most effective display or OOH formats."

- Lucas Koldys,

Dashboard mockup

"RealEye allows us to quickly and easily choose the most effective display or OOH formats."

- Lucas Koldys,

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Support and cooperation

✓

Amazing customer support

We're not showing off. This is what our customers are saying about us!

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Custom features requests

Do you need different translations or export additional data? Not a problem!

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Team collaboration

Let all your team access the RealEye dashboard.

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Get 1h training (available in selected licenses)

Let us show you how to use RealEye to make your research even easier.

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Access to Knowledge Base

Our Knowledge Base is always online to help you with your research.

No credit card required

RealEye in Action!

Effects of Organic Food Labels on Consumer Preference

Eyes on Memory and Attention: RealEye in Consumer Research

The Role of Consumers’ Visual Attention Stimuli in Advertising

Enhancing Urban Development Transparency: UX Improvements for the "Praha Zítra" Web Application

See more Action!

"It’s been a pleasure working with RealEye. Their customer service is prompt, valuable, and always friendly. The quick turnarounds on custom development requests are the most impressive. The RealEye team delivers great tailored solutions. Thank you for being a wonderful partner!"

Sam Albert

Chief Digital Officer

"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

David Darmanin

CEO, hotjar.com

"Webcam-based eye-tracking has vast potential within market research and RealEye made a great effort customizing their solutions to our needs. We succeeded in having live online interviews with eye-tracking included and we look forward to build on this pilot study to take further advantage of this solution in future research."

Stefan Papadakis

Insight Consultant, IPSOS

You can also connect with any survey tool or panel

tools

Stop struggling with all the equipment in your offline laboratory.

RealEye is an "all-in-one" solution to conduct distributed eye-tracking/neuromarketing studies, and analyze the data from your web browser. Spend less time programming,
and speed up your analysis.

Read RealEye Whitepaper

Take a Quick Look at How It Works

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Trusted by Universities from all over the World

"We used RealEye for a lab assignment about selection attention to visual media, experimenting with several different short videos that exemplified different structural features of video that direct attention (e.g., cuts, motion, appearance of faces). Everyone in the class was able to provide eye tracking data for the videos, and analyze and discuss the data obtained from the entire class — all within a 90 minute lab.
The interface and analytics were excellent. We’d love to make the software a part of the class moving forward."

- Byron Reeves PhD, Professor

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For Universities and Researchers

We strongly believe neuroscience should be available for everyone, especially for researchers and scientists. We encourage students and Universities to experiment with our solution and so we have a special offer for education.

Recent Blog Posts:

April 21, 2025

Effects of Organic Food Labels on Consumer Preference

April 7, 2025

Eyes on Memory and Attention: RealEye in Consumer Research

March 31, 2025

The Role of Consumers’ Visual Attention Stimuli in Advertising

March 17, 2025

Enhancing Urban Development Transparency: UX Improvements for the "Praha Zítra" Web Application

Frequently Asked Questions

How accurate are the eye-tracking results?

RealEye studies are proven to be around 110 px accurate. This allows analyzing users interaction on a website with precision reaching the size of a single button.We predict the gaze point with frequency up to 60 Hz.
For in-depth analysis of webcam eye-tracking accuracy check the following articles:‍

How does online webcam eye-tracking work?

Webcam eye-tracking is an innovative method that predicts a person's gaze point.We use the computing power of regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects a panelist's face, pupils and predicts a gaze point.

All of this is performed entirely in a web browser in real-time. Thanks to this, panelists do not have to worry about their privacy. We do not send any image or sound to our servers. We only store the gaze point predictions from our AI, in the form of basic text data similar to "Timestamp: 10, GazePointX: 200, GazePointY: 330".

‍You can read more about eye-tracking here .

Who can participate in my study?

Either your own or RealEye participants. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam.

We also have a network of panelists from all over the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye participants. We will not show them your stimuli before the test starts, so their interaction will be natural.

Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here.

What equipment or setup does RealEye require?

Webcam Eye-tracking Hardware and Software Requirements

Do you provide emotional analysis?

Yes, since version 6.10 RealEye can also collect and store basic information about Facial Coding. You can check the entertainment level in time for each of the participants and in the aggregated way. This is very useful for testing video advertisements.