RealEye Blog

Discover how eye-tracking technologies enhance e-commerce experiences by keeping shoppers engaged and increasing conversions. RealEye's platform shows where users focus on a webpage, helping brands make informed decisions about product placement, content layout, and personalized marketing strategies.

Ida, a freelance therapist in Turkey, faced challenges with her website’s performance. Neuromarketer Irene Centenaro utilized RealEye.io’s eye-tracking to diagnose the issues. The analysis highlighted key areas for improvement, helping Ida enhance user engagement and lead conversion.

In this interview, Adam from RealEye.io speaks with Jake Pryszlak, an acclaimed market researcher and speaker. The conversation covers Jake's career journey, beginning with his initial project involving research on disabled individuals, which highlighted the impact and importance of research.

At the 2024 ACM Symposium on Eye Tracking Research & Applications (ETRA) in Glasgow, RealEye showcased its webcam-based eye-tracking technology, engaging with professionals across diverse fields who recognized its potential in areas such as healthcare, fashion design, and market research. Highlights included presenting a collaborative research poster on responsible gambling information, the interactive Hunt the Dots game that demonstrated RealEye's capabilities, and a panel discussion on diversity and inclusion in eye-tracking applications. The warm hospitality of the Glasgow organizers, combined with valuable feedback and inspiring discussions, reinforced RealEye's commitment to advancing eye-tracking technology and fostering innovation.

In the dynamic world of market research, staying ahead means embracing change and innovation. Recently, I had the privilege of sitting down with Kerry Hecht, the CEO and founder of 10K Ecosystem, to discuss just that. Kerry shared fascinating insights into the rebranding of her company from Echo to 10K and detailed the innovative strategies her team is employing to tackle some of the industry's most persistent challenges.

Learn about the seven universal facial expressions. They are key in understanding human emotions and are used in RealEye’s facial expression recognition system to analyze visual attention and emotional impact.

The video introduces significant updates to a data analysis tool with a new feature called "Statistics and Tools." This upgrade, no longer in beta, enhances the ability to analyze eye-tracking data from study participants.