Recent articles:

Małgosia Garapich-Nowicka
Małgosia Garapich-Nowicka
November 21, 2023

Methods, trends and tools. Market research done right in 2024

While you may believe that you know everything about your target audience and understand your market, the truth is that their preferences and the existing market landscape are constantly evolving. Without sufficient data to support your decisions, even a small miscalculation can lead you astray.
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Adam Cellary
Adam Cellary
October 30, 2023

Event report: Succeet 2023 in Wiesbaden by RealEye Team

Succeet 2023 a great place to be for Market Research related topics. Great learning for webcam eye-tracking usages and the future of attention measurements.
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Andrzej Morawski
Andrzej Morawski
October 18, 2023

Optimizing Sales through Shelf Testing: Why and How to Test Planograms?

This article emphasizes the significance of planogram testing in retail, focusing on optimizing sales and enhancing customer satisfaction. Companies benefit from planogram testing by improving sales, enhancing the customer experience, and streamlining their supply chain. It outlines the key steps in the planogram testing process, including defining objectives, hypothesis formulation, data collection, analysis, and implementation. The article also discusses two testing approaches: webcam eye-tracking for larger participant reach and faster results and in-lab testing for deeper qualitative insights, depending on a retailer's goals and budget. Ultimately, planogram testing is essential for gaining a competitive edge in the market.
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Andrzej Morawski
Andrzej Morawski
October 5, 2023

Packaging Design Testing with Eye-Tracking Technology

Packaging design is a critical factor in the success of Fast-Moving Consumer Goods (FMCG) products, influencing customer purchasing decisions. Eye-tracking technology has emerged as a powerful tool for testing packaging design, offering insights into customer perception and behavior. This technology provides comprehensive, objective, and cost-effective data, helping FMCG companies create standout packaging designs and gain a competitive advantage in the market.
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Zofia Maciąg
Zofia Maciąg
September 10, 2023

Comprehensive Guide to Market Research: Strategies, Methods, and Implementation

In this comprehensive guide, we will explore the intricacies of market research, covering essential topics from asking the right research questions to implementing findings and monitoring trends.
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Zofia Maciąg
Zofia Maciąg
September 4, 2023

Shopper Research: Understanding Consumer Behavior and Insights

Before conducting shopper research, companies need to understand how customers use their products. A clear understanding of the consumption habits provides the basis for further action. A customer can be a whole family or just one person.
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Zofia Maciąg
Zofia Maciąg
August 4, 2023

The Fascinating Science Behind Eye Tracking: How Our Eyes Reveal Hidden Insights.

Nowadays, everything is fighting for our attention. Social media, advertising, and much more are trying to keep us as busy as possible. Understanding how we direct attention to something is essential knowledge from the perspective of scientific research in marketing or education. The foundation of this type of research is the assumption that there is a correlation between eye movements and attention.
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Beata Lewandowska
Beata Lewandowska
July 7, 2023

How to test live websites with eye-tracking and 100+ testers

If you didn’t have a chance to join us during our latest webinar about how to test live websites with eye-tracking and 100+ testers, you can still watch the recording from this event on our YouTube channel.
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Beata Lewandowska
Beata Lewandowska
July 3, 2023

QuestionPro Fireside Chats with RealEye

Last Friday, we had the pleasure of participating in the QuestionPro Fireside Chats!
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Beata Lewandowska
Beata Lewandowska
June 2, 2023

ETRA 2023 Conference - Tubingen.

ETRA 2023 has come to an end. It was a fantastic conference where we had a chance to meet many incredible people from the neuroscience world.
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