Recent articles:

Adam Cellary
Adam Cellary
January 26, 2024

Innovative Ad Testing Through Neurons and RealEye Partnership

Neurons teamed up with RealEye, known for its webcam-based eye-tracking, to integrate scalable eye-tracking into Neurons' Explore tool. This partnership led to a custom plugin allowing ad placement testing on mockups across various devices without altering live websites.
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Quantitative research with RealEye.io
Ewa Sulewska
Ewa Sulewska
January 3, 2024

Understanding Quantitative Research Methods: A Comprehensive Guide

In social science, the choice of research method can shape the results of your study. That's why understanding the primary differences between quantitative and qualitative research becomes necessary. Unraveling the nuances between these two methods illustrates the core of academic exploration and the diverse complexity of knowledge construction.
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Andrzej Morawski
Andrzej Morawski
December 20, 2023

The Year 2023 in Glance and What's coming?

A personal sum-up of 2023 by our colleague Andrzej (Andrew) with plans for the next year.
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Ewa Sulewska
Ewa Sulewska
December 15, 2023

Advertising research - everything to know before starting a campaign or ad strategy

The marketing world is highly competitive. Agencies, freelancers and companies are in a neck-and-neck race to design campaigns that resonate with their audience needs. The key element in achieving this goal is an extensive research that needs to be conducted before your team begins their work.
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Małgosia Garapich-Nowicka
Małgosia Garapich-Nowicka
November 21, 2023

Methods, trends and tools. Market research done right in 2024

While you may believe that you know everything about your target audience and understand your market, the truth is that their preferences and the existing market landscape are constantly evolving. Without sufficient data to support your decisions, even a small miscalculation can lead you astray.
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Adam Cellary
Adam Cellary
October 30, 2023

Event report: Succeet 2023 in Wiesbaden by RealEye Team

Succeet 2023 a great place to be for Market Research related topics. Great learning for webcam eye-tracking usages and the future of attention measurements.
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Andrzej Morawski
Andrzej Morawski
October 18, 2023

Optimizing Sales through Shelf Testing: Why and How to Test Planograms?

This article emphasizes the significance of planogram testing in retail, focusing on optimizing sales and enhancing customer satisfaction. Companies benefit from planogram testing by improving sales, enhancing the customer experience, and streamlining their supply chain. It outlines the key steps in the planogram testing process, including defining objectives, hypothesis formulation, data collection, analysis, and implementation. The article also discusses two testing approaches: webcam eye-tracking for larger participant reach and faster results and in-lab testing for deeper qualitative insights, depending on a retailer's goals and budget. Ultimately, planogram testing is essential for gaining a competitive edge in the market.
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Andrzej Morawski
Andrzej Morawski
October 5, 2023

Packaging Design Testing with Eye-Tracking Technology

Packaging design is a critical factor in the success of Fast-Moving Consumer Goods (FMCG) products, influencing customer purchasing decisions. Eye-tracking technology has emerged as a powerful tool for testing packaging design, offering insights into customer perception and behavior. This technology provides comprehensive, objective, and cost-effective data, helping FMCG companies create standout packaging designs and gain a competitive advantage in the market.
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Zofia Maciąg
Zofia Maciąg
September 10, 2023

Comprehensive Guide to Market Research: Strategies, Methods, and Implementation

In this comprehensive guide, we will explore the intricacies of market research, covering essential topics from asking the right research questions to implementing findings and monitoring trends.
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