Recent articles:

RealEye
RealEye
November 7, 2024

The eye-ear relationship: investigating auditory impacts on subtitle reading and comprehension with eye-tracking

A study used RealEye eye-tracking to explore how subtitles impact language learning. Findings revealed greater reliance on subtitles without audio, higher cognitive effort for Spanish than Arabic subtitles, and improved comprehension without audio distractions. RealEye enabled detailed insights into subtitle processing and the interplay of auditory and visual inputs.
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RealEye
RealEye
November 5, 2024

Optimizing the Presentation of Learning Materials with RealEye

A study using RealEye eye-tracking explored how Generation Z students engage with educational materials. It found that alternating text and images was most effective for diverse learning preferences, emphasizing the importance of personalizing content to improve engagement and retention in modern education.
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Martyna Pietrzak
Martyna Pietrzak
October 23, 2024

📱Introducing #InstagramMockups at RealEye!

We are pleased to announce that our new #InstagramMockups feature is now available at RealEye! Our #InstagramMockups allow you to easily present your designs on smartphones in a lifelike Instagram layout. Whether you're promoting a product, impressing clients, or enhancing your portfolio, this tool ensures your work looks its best!
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RealEye
RealEye
October 10, 2024

Analyzing Email Campaign Effectiveness Through Eye Tracking

This study analyzed how consumers engage with promotional and welcome emails from fashion brands. It tracked eye movements to explore which elements of emails capture attention, providing insights for improving email marketing strategies and increasing engagement.
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Martyna Pietrzak
Martyna Pietrzak
September 29, 2024

Improving RealEye Accuracy on Mobile: A Study on Calibration Point Count

Explore how the number of calibration points affects accuracy on Mobile Devices. We compared four calibration methods: 13-, 22-, 27-, and 39 points, by evaluating their performance across screen areas and participant data quality. The goal is to find a balance between accuracy and calibration complexity for various research needs.
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Martyna Pietrzak
Martyna Pietrzak
September 26, 2024

Visual attention during exposure to disinformation

In this study, RealEye was used to track how participants engage with disinformation. The study found that bold headlines, sensational images, and celebrity figures captured the most attention, while critical details like altered logos and suspicious sources were often overlooked. These findings suggest a need for stronger media literacy to help viewers recognize subtle signs of manipulation.
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RealEye
RealEye
September 26, 2024

When Eye-tracking Meets AI in Dermatology

This study uses eye-tracking technology to explore the impact of Artificial Intelligence (AI) and Explainable AI (XAI) on dermatologists' melanoma diagnoses. It focuses on how eye movement patterns reflect their engagement with AI tools.
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Martyna Pietrzak
Martyna Pietrzak
September 24, 2024

Optimizing RealEye Calibration on Computers: Point Count and Accuracy

Explore how the number of calibration points affects accuracy on Computers. We compared five calibration methods: 5-, 13-, 21-, 39-, and 78 points, by evaluating their performance across screen areas and participant data quality. The goal is to find a balance between accuracy and calibration complexity for various research needs.
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Adam Cellary
Adam Cellary
September 9, 2024

RealEye.io - the pricing will be updated on September 19th

At RealEye, we remain committed to delivering the high-quality service you’ve come to rely on. As we continue to enhance our tools and improve the overall experience, we’ve worked hard to keep the price adjustments as minimal as possible. Below is the updated pricing model:
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