Recent articles:

RealEye
RealEye
June 30, 2025

Tracking Attention in Scientific Texts: Insights from Adult Learners

This study used RealEye's webcam-based eye-tracking to explore how adult learners engage with scientific articles and posters. The research reveals how layout design, language, and content placement influence attention and reading behavior - offering practical insights for educators designing digital learning materials.
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RealEye
RealEye
June 16, 2025

What Really Grabs People’s Attention - Static or Dynamic Content?

A university study used RealEye to measure how people engage with static images and video content. This blog post breaks down the method, metrics, and how RealEye brought the insights to life.
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RealEye
RealEye
June 2, 2025

Do Celebrities Influence Bank Poster Engagement?

Can celebrities truly boost the impact of bank ads? A new study using RealEye eye tracking and facial coding reveals surprising insights - like why text outshines star power, and what really captures attention.
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RealEye
RealEye
May 22, 2025

Measuring the Emotional Power of Mobile Brand Logos

This study explored how consumers respond to logos from Apple, Samsung, Xiaomi, and Oppo. Through eye tracking and facial coding, researchers found that logo familiarity affects attention and emotion, offering insights for effective brand design.
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RealEye
RealEye
April 21, 2025

Effects of Organic Food Labels on Consumer Preference

Can a simple product label change how we feel and buy? A recent neuromarketing study says yes - and RealEye was right at the heart of the discovery :-)
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RealEye
RealEye
April 7, 2025

Eyes on Memory and Attention: RealEye in Consumer Research

This neuroscience study explored how everyday visuals - like product packaging - capture our attention and influence what we remember, even without trying. Learn how eye-tracking and brain data revealed new insights into memory.
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RealEye
RealEye
March 31, 2025

The Role of Consumers’ Visual Attention Stimuli in Advertising

This study explores how visual design elements in food ads affect consumer attention and perception using eye-tracking technology. It identifies which ad features, like design complexity and authenticity, capture attention and how they influence consumer engagement and attitudes toward the product.
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RealEye
RealEye
March 17, 2025

Enhancing Urban Development Transparency: UX Improvements for the "Praha Zítra" Web Application

Discover how UX research improved the Praha Zítra web application for urban project transparency. Learn about key findings, user research, and design enhancements shaping Prague’s smart city initiatives.
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RealEye
RealEye
March 10, 2025

Analyzing Visual Attention in Fashion Advertisements

Discover how RealEye eye-tracking technology was used to analyze visual attention in fashion ads and its impact on body image. This study reveals key insights into social comparison, the drive for thinness, and ethical marketing strategies.
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RealEye
RealEye
March 10, 2025

Enhancing YouTube’s User Experience: Eye Tracking Insights from RealEye

This Eye-tracking study using RealEye reveals usability challenges in YouTube’s Clip feature, highlighting user attention patterns and UI improvement needs.
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