RealEye Blog

How do people read maps that show sound? And what happens when those maps contain uncertainty? This study focuses on how users interpret uncertainty in environmental noise models - visual maps that show road traffic noise across cities.

This study used RealEye to explore how smokers respond to positive and negative anti-smoking ads. Learn how eye tracking and emotion data revealed why encouraging messages work better than fear-based ones.

At RealEye, we remain committed to delivering the high-quality service you’ve come to rely on. As we continue to enhance our tools and improve the overall experience, we’ve worked hard to keep the price adjustments as minimal as possible. Learn about the updated pricing model.

Research reveals the power of the center in vertical videos: viewers focus more, process content better, and stay engaged when the main subject stays in the middle rather than moving around.

Observe how pre-service chemistry teachers from non-science backgrounds approached problem solving. The research reveals how visual attention patterns relate to performance and highlights areas for better instructional support.

Ever wondered who’s really watching the ads during a Formula 1 race? 🏎️👀 Personalized digital billboards aren’t just clever - they work. Learn how fans’ eyes follow the action and which brands win the attention race.

How do tourists really see - and feel about - their impact on nature? Combining immersive fieldwork with a 360° camera and RealEye eye-tracking revealed a surprising gap: tourists noticed wildlife interactions but often felt neutral or even joyful, even when behaviors might harm the environment. The results show that awareness alone isn’t enough - emotional connection is key to inspiring action.

AI subtitles or human - who does it better? Eye-tracking data reveals surprising insights about viewer effort with GPT-4o Arabic subtitles. See how RealEye uncovered what your eyes are really doing.

Discover how RealEye helped reveal the power of AR in e-commerce—boosting user attention, emotion, and brand trust with eye tracking and facial expression analysis.

Explore how eye-tracking reveals the emotional and spiritual impact of language. This article shows how RealEye helped researchers study bilingual experiences across cultures and words.