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2021-01-15

Live eye-tracking hosted session (BETA)

Sometimes it’s not enough just to know where somebody was looking. There are studies or cases when it’s also required to talk with the participant during the eye-tracking session, give him/her additional instructions, ask some questions to better understand the behavior, and so on. Now RealEye has a perfect solution for such needs - Hosted Sessions. They can be launched for any type of stimuli (images, videos or live websites). You need to give access to your microphone (as your voice is also recorded) and a participant needs to share the screen and grant access to the microphone as well. You’ll be able to see the participant’s gaze live during the session and after the test watch the usual participant’s recording or the hosted recording with your conversation.

Read how to use Hosted Sessions and what are the requirements here: https://support.realeye.io/hosted-sessions/

Please note that this feature is still in a BETA stage. We're still testing it and working on some improvements.

RealEye Hosted Session button

2021-01-11

RealEye v6.14 Enhanced Data Export

RealEye 6.14 release notes:

Special thanks to Stefan, one of our customers, for working closely on the Hosted Sessions feature.


2020-12-08

Leading eye-tracking innovation measurement in uncertain times: RealEye, KTU & KEEN

Kaunas University of Technology (KTU) KEEN team has launched an innovative concept called a temporary (pop-up) neuromarketing laboratory for science knowledge promotion activities. Pop-up digital neuromarketing lab is an entertaining and new activity for the students of all ages, enabled by KTU, KEEN team. Various digital tools such as digital eye-tracking system, emotion recognition software and digital tools (customer engagement behaviour on Facebook prediction tool created by KTU, EMODI team) are being used in the Lab for neuromarketing research.


2020-11-24

RealEye for Kaunas University of Technology

KTU is a leading Lithuanian university providing a wide range of studies and closely cooperating with business. The University provides studies of engineering, technologies, physical and social sciences, humanities and arts. The research groups working at KTU contribute to the global scientific knowledge by conducting cutting edge interdisciplinary research on the most important questions of current time.
We had a chance to interview Eglė Vaičiukynaitė, Researcher & lecturer at KTU.

Egle, why did you decide to move your eye-tracking research to the Cloud?

Due to the COVID19 situation, I was searching for new ways how to measure visual attention from a distance.

Why did you choose RealEye?

I have received several recommendations from neuromarketing researchers. Therefore, I have explored a Real Eye solution, as well. I have tried this solution several times and tested various stimuli, including my own generated stimuli from previous eye-tracking studies.

How fast and handy was your integration with RealEye?

I was impressed by the ease of use and the outcome (results).

Eglė Vaičiukynaitė
Researcher & lecturer
School of Economics and Business

2020-11-22

RealEye for Rensselaer Lally School of Management

As part of the country’s first technological research university, the Lally School of Management uses a technology-driven business education to shape leaders who have the perspectives and experiences needed to meet the multifaceted challenges of the 21st century.
We had a chance to interview Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management.

Gaurav, why did you decide to move your eye-tracking research to the Cloud?

Due to the covid-19 pandemic it was not possible to conduct research in my lab. After reading about the camera-based eye-tracking, I was comfortable to move to web-based eye-tracking.

Why did you choose RealEye?

I searched for various companies and talked to a couple of them. Beata (from realeye) seemed to know about eye-tracking and she understood my issues immediately. Also, Adam was nice to be flexible as per my requirements. Thus, I chose realeye from the options I had.

How fast and handy was your integration with RealEye?

Very fast and convenient.

Gaurav Jain
Assistant Professor of Marketing
Rensselaer Lally School of Management

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