RealEye Blog

In the dynamic world of market research, staying ahead means embracing change and innovation. Recently, I had the privilege of sitting down with Kerry Hecht, the CEO and founder of 10K Ecosystem, to discuss just that. Kerry shared fascinating insights into the rebranding of her company from Echo to 10K and detailed the innovative strategies her team is employing to tackle some of the industry's most persistent challenges.

Learn about the seven universal facial expressions. They are key in understanding human emotions and are used in RealEye’s facial expression recognition system to analyze visual attention and emotional impact.

The video introduces significant updates to a data analysis tool with a new feature called "Statistics and Tools." This upgrade, no longer in beta, enhances the ability to analyze eye-tracking data from study participants.

In the hunt for a GazeRecorder replacement? This post unveils RealEye, a robust eye tracking tool. We compare RealEye and GazeRecorder feature-by-feature in a handy table, making it easy to see how RealEye goes beyond recording eye movements to uncover insights into visual attention and emotional impact for a richer understanding of user behavior.

Stuck with GazeRecorder? Explore a world of possibilities! This article unveils the best GazeRecorder alternatives, featuring tools like Tobii, GP3 Eye Tracker, RealEye and Crazy Egg. We compare features, use cases, and functionalities to help you find the perfect eye-tracking software for your research needs.

Unsatisfied with traditional eye tracking solutions? Explore a wider range of options! This article delves into powerful alternatives that offer valuable insights into user behavior, all without breaking the bank.

In this insightful interview, Adam, the CEO of RealEye, converses with Dan Breaker, the president of Breakthrough Research, to explore the intricate world of brand authenticity. The discussion centers on how consumer expectations have shifted, now demanding more meaningful and value-aligned interactions with brands.

Even though Tobii Pro offers good-quality eye trackers, they may have downsides. We've gathered a list of tools that could solve the obstacles you encountered using Tobi Pro. Check out our lists of alternatives and competing tools and software.

See Sticky by Tobii Pro and RealEye comparison. We've compared different aspects of the tools and put them in one table. Enjoy!

IMotion is quite often chosen by market research and academic researchers; however, it has some drawbacks. We present iMotions alternatives that can solve some of iMotions problems.