Digital Marketing

In the dynamic world of market research, staying ahead means embracing change and innovation. Recently, I had the privilege of sitting down with Kerry Hecht, the CEO and founder of 10K Ecosystem, to discuss just that. Kerry shared fascinating insights into the rebranding of her company from Echo to 10K and detailed the innovative strategies her team is employing to tackle some of the industry's most persistent challenges.

In this insightful interview, Adam, the CEO of RealEye, converses with Dan Breaker, the president of Breakthrough Research, to explore the intricate world of brand authenticity. The discussion centers on how consumer expectations have shifted, now demanding more meaningful and value-aligned interactions with brands.

In an insightful conversation with Kai Markus-Mueller, Professor of Consumer Behavior and Director of Pricing Research, the dialogue delved into the fascinating world of pricing and its significant impact on profit margins. Kai emphasized the measurable aspect of pricing, highlighting its power as the most substantial profit lever among variables like costs and volume. The discussion also tackled the challenges associated with adjusting prices, underscoring the need for market research to navigate these risks successfully.

In this engaging dialogue, Adam, CEO of RealEye, delves into the world of empathy with Rob Volpe, an empathy activist and author renowned for his book "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time". Rob, who also serves as the founder and CEO of Ignite 360, shares profound insights on the innate human capacity for empathy, illustrating its presence across various species and its significant role in shaping personal and professional relationships.

This interview between Adam Cellary of RealEye.io and Professor Byron Reeves of Stanford University covers several fascinating topics primarily focusing on media psychology, technology use, and the innovative Human Screenome Project.

In an insightful interview on RealEye.io, Adam Cellary hosts Richa Dubey, a seasoned professional with two decades of experience in insights and analytics. Richa's extensive background includes roles at market research giants like Nielsen and Kantar, as well as leadership positions at Unilever and Carlsberg, where she specialized in innovations, social media analytics, and customer centricity.

In an insightful conversation with Adam Cellary from RealEye.io, Julius Augustine, a seasoned veteran in the market research industry with over 32 years of experience, shares his journey, insights, and predictions for the future of market research. Beginning his career in 1993, Julius was drawn to market research by the opportunity to meld his background in math, marketing, and emerging computer technology. His accidental entry into the field quickly turned into a lifelong passion for understanding human behavior and generating actionable insights for brands.