Brand Identification and Development

Recent articles:

Adam Cellary
Adam Cellary
June 20, 2024

Building Authenticity in Market Research: Insights from Jake Pryszlak

In this interview, Adam from RealEye.io speaks with Jake Pryszlak, an acclaimed market researcher and speaker. The conversation covers Jake's career journey, beginning with his initial project involving research on disabled individuals, which highlighted the impact and importance of research.
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Andrzej Morawski
Andrzej Morawski
October 18, 2023

Optimizing Sales through Shelf Testing: Why and How to Test Planograms?

This article emphasizes the significance of planogram testing in retail, focusing on optimizing sales and enhancing customer satisfaction. Companies benefit from planogram testing by improving sales, enhancing the customer experience, and streamlining their supply chain. It outlines the key steps in the planogram testing process, including defining objectives, hypothesis formulation, data collection, analysis, and implementation. The article also discusses two testing approaches: webcam eye-tracking for larger participant reach and faster results and in-lab testing for deeper qualitative insights, depending on a retailer's goals and budget. Ultimately, planogram testing is essential for gaining a competitive edge in the market.
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Andrzej Morawski
Andrzej Morawski
October 5, 2023

Packaging Design Testing with Eye-Tracking Technology

Packaging design is a critical factor in the success of Fast-Moving Consumer Goods (FMCG) products, influencing customer purchasing decisions. Eye-tracking technology has emerged as a powerful tool for testing packaging design, offering insights into customer perception and behavior. This technology provides comprehensive, objective, and cost-effective data, helping FMCG companies create standout packaging designs and gain a competitive advantage in the market.
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Zofia Maciąg
Zofia Maciąg
September 10, 2023

Comprehensive Guide to Market Research: Strategies, Methods, and Implementation

In this comprehensive guide, we will explore the intricacies of market research, covering essential topics from asking the right research questions to implementing findings and monitoring trends.
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Zofia Maciąg
Zofia Maciąg
September 4, 2023

Shopper Research: Understanding Consumer Behavior and Insights

Before conducting shopper research, companies need to understand how customers use their products. A clear understanding of the consumption habits provides the basis for further action. A customer can be a whole family or just one person.
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Zofia Maciąg
Zofia Maciąg
August 4, 2023

The Fascinating Science Behind Eye Tracking: How Our Eyes Reveal Hidden Insights.

Nowadays, everything is fighting for our attention. Social media, advertising, and much more are trying to keep us as busy as possible. Understanding how we direct attention to something is essential knowledge from the perspective of scientific research in marketing or education. The foundation of this type of research is the assumption that there is a correlation between eye movements and attention.
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Adam Cellary
Adam Cellary
January 26, 2023

Understanding Eye-Tracking Technology: A Beginner’s Guide

Eye-tracking technology is a method of measuring and analyzing the movement of a person’s eyes. This technology is used in a variety of fields, including psychology, neuroscience, marketing, and human-computer interaction. In this article, we will provide a beginner’s guide to understanding eye-tracking technology.
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