Behavioral analysis
Articles:
Martyna Pietrzak
2025-02-14
RealEye's success at succeet25 ;-)
RealEye had a great time at succeet25 in Wiesbaden, Germany, where we presented our webcam-based eye-tracking. We demonstrated how it helps improve UX research, ad testing, and marketing strategies by providing valuable insights into customer behavior. Exciting future innovations ahead!
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Irene Centenaro
2024-07-11
Understanding User Behavior: Enhancing a website with RealEye.io
Ida, a freelance therapist in Turkey, faced challenges with her website’s performance. Neuromarketer Irene Centenaro utilized RealEye.io’s eye-tracking to diagnose the issues. The analysis highlighted key areas for improvement, helping Ida enhance user engagement and lead conversion.
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Alicja Kowalczewska, PhD
2024-04-25
Seven Universal Facial Expressions: Exploring the Basics of Human Emotion
Learn about the seven universal facial expressions. They are key in understanding human emotions and are used in RealEye’s facial expression recognition system to analyze visual attention and emotional impact.
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Andrzej Morawski
2024-04-17
Best Gazerecorder Altrnative
Stuck with GazeRecorder? Explore a world of possibilities! This article unveils the best GazeRecorder alternatives, featuring tools like Tobii, GP3 Eye Tracker, RealEye and Crazy Egg. We compare features, use cases, and functionalities to help you find the perfect eye-tracking software for your research needs.
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Andrzej Morawski
2024-04-17
RealEye vs. GazeRecorder Comparison
In the hunt for a GazeRecorder replacement? This post unveils RealEye, a robust eye tracking tool. We compare RealEye and GazeRecorder feature-by-feature in a handy table, making it easy to see how RealEye goes beyond recording eye movements to uncover insights into visual attention and emotional impact for a richer understanding of user behavior.
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Andrzej Morawski
2024-04-16
Top EyeLink eye tracker alternatives
Unsatisfied with traditional eye tracking solutions? Explore a wider range of options! This article delves into powerful alternatives that offer valuable insights into user behavior, all without breaking the bank.
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Andrzej Morawski
2024-03-29
Comparison of RealEye vs Sticky by Tobii Pro
See Sticky by Tobii Pro and RealEye comparison. We've compared different aspects of the tools and put them in one table. Enjoy!
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Andrzej Morawski
2024-03-29
Best Tobii eye tracker alternative
Even though Tobii Pro offers good-quality eye trackers, they may have downsides. We've gathered a list of tools that could solve the obstacles you encountered using Tobi Pro. Check out our lists of alternatives and competing tools and software.
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Andrzej Morawski
2024-03-28
Best iMotions eye tracker alternative
IMotion is quite often chosen by market research and academic researchers; however, it has some drawbacks. We present iMotions alternatives that can solve some of iMotions problems.
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Andrzej Morawski
2024-03-28
RealEye vs. iMotions Comparison
See what are the main differences between RealEye and iMotions online eye-trackers.
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Alicja Kowalczewska, PhD
2024-03-12
Analysing Eye Tracking Data – How Can It Provide New Insights into Understanding Visual Attention?
If you have heard about eye tracking but are not quite sure what it is or what it can be used for – fear not! Here you can learn more about what kind of data is collected, how it can be modelled and analysed, and what are its application fields and further research perspectives.
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Małgosia Garapich-Nowicka
2024-02-28
Use Mockup testing to improve usability of your projects - build better apps and websites
In a creative process, designers show final ideas with drawings or digital formats. These formats help to talk about ideas with other people involved in the project. They used to agree on the final design before testing it. These images are called mockups.
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Adam Cellary
2024-02-26
User Research vs. User Testing: Which is Best for Improving User Experience?
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Ewa Sulewska
2024-01-03
Understanding Quantitative Research Methods: A Comprehensive Guide
In social science, the choice of research method can shape the results of your study. That's why understanding the primary differences between quantitative and qualitative research becomes necessary. Unraveling the nuances between these two methods illustrates the core of academic exploration and the diverse complexity of knowledge construction.
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Ewa Sulewska
2023-12-15
Advertising research - everything to know before starting a campaign or ad strategy
The marketing world is highly competitive. Agencies, freelancers and companies are in a neck-and-neck race to design campaigns that resonate with their audience needs. The key element in achieving this goal is an extensive research that needs to be conducted before your team begins their work.
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Małgosia Garapich-Nowicka
2023-11-21
Methods, trends and tools. Market research done right in 2024
While you may believe that you know everything about your target audience and understand your market, the truth is that their preferences and the existing market landscape are constantly evolving. Without sufficient data to support your decisions, even a small miscalculation can lead you astray.
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Andrzej Morawski
2023-10-05
Packaging Design Testing with Eye-Tracking Technology
Packaging design is a critical factor in the success of Fast-Moving Consumer Goods (FMCG) products, influencing customer purchasing decisions. Eye-tracking technology has emerged as a powerful tool for testing packaging design, offering insights into customer perception and behavior. This technology provides comprehensive, objective, and cost-effective data, helping FMCG companies create standout packaging designs and gain a competitive advantage in the market.
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Zofia Maciąg
2023-09-10
Comprehensive Guide to Market Research: Strategies, Methods, and Implementation
In this comprehensive guide, we will explore the intricacies of market research, covering essential topics from asking the right research questions to implementing findings and monitoring trends.
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Zofia Maciąg
2023-09-04
Shopper Research: Understanding Consumer Behavior and Insights
Before conducting shopper research, companies need to understand how customers use their products. A clear understanding of the consumption habits provides the basis for further action. A customer can be a whole family or just one person.
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Zofia Maciąg
2023-08-04
The Fascinating Science Behind Eye Tracking: How Our Eyes Reveal Hidden Insights.
Nowadays, everything is fighting for our attention. Social media, advertising, and much more are trying to keep us as busy as possible. Understanding how we direct attention to something is essential knowledge from the perspective of scientific research in marketing or education. The foundation of this type of research is the assumption that there is a correlation between eye movements and attention.
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Adam Cellary
2023-01-26
Understanding Eye-Tracking Technology: A Beginner’s Guide
Eye-tracking technology is a method of measuring and analyzing the movement of a person’s eyes. This technology is used in a variety of fields, including psychology, neuroscience, marketing, and human-computer interaction. In this article, we will provide a beginner’s guide to understanding eye-tracking technology.
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Damian Sromek
2022-07-21
Research about Dynamics of visual attention during online lectures
When COVID-19 appeared, many activities were brought online. This applies to learning – schools and Universities had to find a way to fulfill their task without meeting students in person. Most of them, like the rest of the world, started using videoconference tools like ZOOM, MS Teams or Google Meet. But is teaching this way as effective as the traditional approach?
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Damian Sromek
2022-05-31
Attention Measurement with Eye-tracking & K-coefficient
In the neuroscience and neuromarketing world, there was an increasing demand for measuring people’s attention level when they are being exposed to certain stimuli, i.e., to an advertisement. Attention is a cognitive process that tells us about somebody’s concentration and ability to process specific information actively. Considering the advertisement example, it’s crucial to not only know what people are looking at or what emotions it evokes but also to understand consumers’ dynamic of attention.
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