Digital Marketing

Ethan explores push notifications as a strategy for engaging and retaining mobile app users. The article discusses the effectiveness of push notifications and provides insights into optimizing their impact on user behavior.

Neurons teamed up with RealEye, known for its webcam-based eye-tracking, to integrate scalable eye-tracking into Neurons' Explore tool. This partnership led to a custom plugin allowing ad placement testing on mockups across various devices without altering live websites.

In social science, the choice of research method can shape the results of your study. That's why understanding the primary differences between quantitative and qualitative research becomes necessary. Unraveling the nuances between these two methods illustrates the core of academic exploration and the diverse complexity of knowledge construction.

The marketing world is highly competitive. Agencies, freelancers and companies are in a neck-and-neck race to design campaigns that resonate with their audience needs. The key element in achieving this goal is an extensive research that needs to be conducted before your team begins their work.

While you may believe that you know everything about your target audience and understand your market, the truth is that their preferences and the existing market landscape are constantly evolving. Without sufficient data to support your decisions, even a small miscalculation can lead you astray.

This article emphasizes the significance of planogram testing in retail, focusing on optimizing sales and enhancing customer satisfaction. Companies benefit from planogram testing by improving sales, enhancing the customer experience, and streamlining their supply chain. It outlines the key steps in the planogram testing process, including defining objectives, hypothesis formulation, data collection, analysis, and implementation. The article also discusses two testing approaches: webcam eye-tracking for larger participant reach and faster results and in-lab testing for deeper qualitative insights, depending on a retailer's goals and budget. Ultimately, planogram testing is essential for gaining a competitive edge in the market.

If you didn’t have a chance to join us during our latest webinar about how to test live websites with eye-tracking and 100+ testers, you can still watch the recording from this event on our YouTube channel.

Last Friday, we had the pleasure of participating in the QuestionPro Fireside Chats!

In this case study, we explore Unravel’s successful collaboration with RealEye (webcam, DIY eye-tracking platform), leveraging the platform to conduct a comprehensive study on Heineken beer. By harnessing RealEye’s advanced eye-tracking capabilities, Unravel uncovered valuable insights and enhanced its research methodologies.