What we do
Articles:
Adam Cellary
2025-11-05
RealEye.io - the pricing will be updated on November 26th
At RealEye, we remain committed to delivering the high-quality service you’ve come to rely on. As we continue to enhance our tools and improve the overall experience, we’ve worked hard to keep the price adjustments as minimal as possible. Learn about the updated pricing model.
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Martyna Pietrzak
2025-02-14
RealEye's success at succeet25 ;-)
RealEye had a great time at succeet25 in Wiesbaden, Germany, where we presented our webcam-based eye-tracking. We demonstrated how it helps improve UX research, ad testing, and marketing strategies by providing valuable insights into customer behavior. Exciting future innovations ahead!
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Adam Cellary
2025-02-13
Exciting News: EU Funding for RealEye!
🚀 Big News! RealEye has secured EU funding to enhance webcam eye-tracking using machine learning! This project will improve calibration speed, accuracy, and usability, making research more precise and accessible.
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Martyna Pietrzak
2024-10-23
📱Introducing #InstagramMockups at RealEye!
We are pleased to announce that our new #InstagramMockups feature is now available at RealEye! Our #InstagramMockups allow you to easily present your designs on smartphones in a lifelike Instagram layout. Whether you're promoting a product, impressing clients, or enhancing your portfolio, this tool ensures your work looks its best!
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Martyna Pietrzak
2024-09-24
Optimizing RealEye Calibration on Computers: Point Count and Accuracy
Explore how the number of calibration points affects accuracy on Computers. We compared five calibration methods: 5-, 13-, 21-, 39-, and 78 points, by evaluating their performance across screen areas and participant data quality. The goal is to find a balance between accuracy and calibration complexity for various research needs.
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RealEye
2024-08-29
From Maynooth with Insights: RealEye’s ECEM 2024 Experience
At ECEM 2024 in Maynooth, Ireland, RealEye showcased the webcam-based eye-tracking technology and an interactive demo of the Machine Learning eye tracker. The conference was a fantastic opportunity to connect with the eye-tracking community and explore new research possibilities. We're excited to build on the insights and connections gained.
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Martyna Pietrzak
2024-06-07
Game On: RealEye at ETRA 2024
At ETRA 2024 in Glasgow, RealEye showcased its webcam-based eye-tracking technology, demonstrating its potential across fields like healthcare and fashion design. Highlights included a research poster on responsible gambling, the interactive “Hunt the Dots” game, and a panel on diversity in eye-tracking. The event provided valuable feedback and inspired us to continue advancing eye-tracking technology.
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Adam Cellary
2024-04-23
RealEye Study Statistics & Tools
The video introduces significant updates to a data analysis tool with a new feature called "Statistics and Tools." This upgrade, no longer in beta, enhances the ability to analyze eye-tracking data from study participants.
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Andrzej Morawski
2024-04-17
RealEye vs. GazeRecorder Comparison
In the hunt for a GazeRecorder replacement? This post unveils RealEye, a robust eye tracking tool. We compare RealEye and GazeRecorder feature-by-feature in a handy table, making it easy to see how RealEye goes beyond recording eye movements to uncover insights into visual attention and emotional impact for a richer understanding of user behavior.
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Andrzej Morawski
2024-04-16
Top EyeLink eye tracker alternatives
Unsatisfied with traditional eye tracking solutions? Explore a wider range of options! This article delves into powerful alternatives that offer valuable insights into user behavior, all without breaking the bank.
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Andrzej Morawski
2024-03-29
Comparison of RealEye vs Sticky by Tobii Pro
See Sticky by Tobii Pro and RealEye comparison. We've compared different aspects of the tools and put them in one table. Enjoy!
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Andrzej Morawski
2024-03-29
Best Tobii eye tracker alternative
Even though Tobii Pro offers good-quality eye trackers, they may have downsides. We've gathered a list of tools that could solve the obstacles you encountered using Tobi Pro. Check out our lists of alternatives and competing tools and software.
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Andrzej Morawski
2024-03-28
Best iMotions eye tracker alternative
IMotion is quite often chosen by market research and academic researchers; however, it has some drawbacks. We present iMotions alternatives that can solve some of iMotions problems.
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Andrzej Morawski
2024-03-28
RealEye vs. iMotions Comparison
See what are the main differences between RealEye and iMotions online eye-trackers.
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Adam Cellary
2024-03-20
Interview: Byron Reeves, PhD, Stanford
This interview between Adam Cellary of RealEye.io and Professor Byron Reeves of Stanford University covers several fascinating topics primarily focusing on media psychology, technology use, and the innovative Human Screenome Project.
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Adam Cellary
2024-01-26
Innovative Ad Testing Through Neurons and RealEye Partnership
Neurons teamed up with RealEye, known for its webcam-based eye-tracking, to integrate scalable eye-tracking into Neurons' Explore tool. This partnership led to a custom plugin allowing ad placement testing on mockups across various devices without altering live websites.
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Andrzej Morawski
2023-12-20
The Year 2023 in Glance and What's coming?
A personal sum-up of 2023 by our colleague Andrzej (Andrew) with plans for the next year.
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Adam Cellary
2023-10-30
Event report: Succeet 2023 in Wiesbaden by RealEye Team
Succeet 2023 a great place to be for Market Research related topics. Great learning for webcam eye-tracking usages and the future of attention measurements.
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Beata Lewandowska
2023-07-07
How to test live websites with eye-tracking and 100+ testers
If you didn’t have a chance to join us during our latest webinar about how to test live websites with eye-tracking and 100+ testers, you can still watch the recording from this event on our YouTube channel.
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Beata Lewandowska
2023-07-03
QuestionPro Fireside Chats with RealEye
Last Friday, we had the pleasure of participating in the QuestionPro Fireside Chats!
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Beata Lewandowska
2023-06-02
ETRA 2023 Conference - Tubingen.
ETRA 2023 has come to an end. It was a fantastic conference where we had a chance to meet many incredible people from the neuroscience world.
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Andrzej Morawski
2023-05-23
Unravel’s eye-tracking study on Heineken Beers
In this case study, we explore Unravel’s successful collaboration with RealEye (webcam, DIY eye-tracking platform), leveraging the platform to conduct a comprehensive study on Heineken beer. By harnessing RealEye’s advanced eye-tracking capabilities, Unravel uncovered valuable insights and enhanced its research methodologies.
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Beata Lewandowska
2023-03-30
RealEye at IIEX Europe Conference
This year, we participated in the IIEX Europe Conference!
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Damian Sromek
2022-07-21
Research about Dynamics of visual attention during online lectures
When COVID-19 appeared, many activities were brought online. This applies to learning – schools and Universities had to find a way to fulfill their task without meeting students in person. Most of them, like the rest of the world, started using videoconference tools like ZOOM, MS Teams or Google Meet. But is teaching this way as effective as the traditional approach?
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Damian Sromek
2022-05-31
Attention Measurement with Eye-tracking & K-coefficient
In the neuroscience and neuromarketing world, there was an increasing demand for measuring people’s attention level when they are being exposed to certain stimuli, i.e., to an advertisement. Attention is a cognitive process that tells us about somebody’s concentration and ability to process specific information actively. Considering the advertisement example, it’s crucial to not only know what people are looking at or what emotions it evokes but also to understand consumers’ dynamic of attention.
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Damian Sromek
2021-08-16
On 5-9 July 2021 the LEAD-ME Summer School online event took place
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Adam Cellary
2019-10-09
How UBER optimized their home page design for conversion – eye-tracking insights
Every website has a purpose – to advertise, introduce or encourage people to purchase a product or service. To achieve these goals a website has to be eye-catching and clear to visitors.
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