Behavioral analysis

At RealEye, we remain committed to delivering the high-quality service you’ve come to rely on. As we continue to enhance our tools and improve the overall experience, we’ve worked hard to keep the price adjustments as minimal as possible. Learn about the updated pricing model.

RealEye had a great time at succeet25 in Wiesbaden, Germany, where we presented our webcam-based eye-tracking. We demonstrated how it helps improve UX research, ad testing, and marketing strategies by providing valuable insights into customer behavior. Exciting future innovations ahead!

🚀 Big News! RealEye has secured EU funding to enhance webcam eye-tracking using machine learning! This project will improve calibration speed, accuracy, and usability, making research more precise and accessible.

We are pleased to announce that our new #InstagramMockups feature is now available at RealEye! Our #InstagramMockups allow you to easily present your designs on smartphones in a lifelike Instagram layout. Whether you're promoting a product, impressing clients, or enhancing your portfolio, this tool ensures your work looks its best!

Explore how the number of calibration points affects accuracy on Computers. We compared five calibration methods: 5-, 13-, 21-, 39-, and 78 points, by evaluating their performance across screen areas and participant data quality. The goal is to find a balance between accuracy and calibration complexity for various research needs.

At ECEM 2024 in Maynooth, Ireland, RealEye showcased the webcam-based eye-tracking technology and an interactive demo of the Machine Learning eye tracker. The conference was a fantastic opportunity to connect with the eye-tracking community and explore new research possibilities. We're excited to build on the insights and connections gained.

At ETRA 2024 in Glasgow, RealEye showcased its webcam-based eye-tracking technology, demonstrating its potential across fields like healthcare and fashion design. Highlights included a research poster on responsible gambling, the interactive “Hunt the Dots” game, and a panel on diversity in eye-tracking. The event provided valuable feedback and inspired us to continue advancing eye-tracking technology.

The video introduces significant updates to a data analysis tool with a new feature called "Statistics and Tools." This upgrade, no longer in beta, enhances the ability to analyze eye-tracking data from study participants.

In the hunt for a GazeRecorder replacement? This post unveils RealEye, a robust eye tracking tool. We compare RealEye and GazeRecorder feature-by-feature in a handy table, making it easy to see how RealEye goes beyond recording eye movements to uncover insights into visual attention and emotional impact for a richer understanding of user behavior.

Unsatisfied with traditional eye tracking solutions? Explore a wider range of options! This article delves into powerful alternatives that offer valuable insights into user behavior, all without breaking the bank.

See Sticky by Tobii Pro and RealEye comparison. We've compared different aspects of the tools and put them in one table. Enjoy!

Even though Tobii Pro offers good-quality eye trackers, they may have downsides. We've gathered a list of tools that could solve the obstacles you encountered using Tobi Pro. Check out our lists of alternatives and competing tools and software.

IMotion is quite often chosen by market research and academic researchers; however, it has some drawbacks. We present iMotions alternatives that can solve some of iMotions problems.

See what are the main differences between RealEye and iMotions online eye-trackers.

This interview between Adam Cellary of RealEye.io and Professor Byron Reeves of Stanford University covers several fascinating topics primarily focusing on media psychology, technology use, and the innovative Human Screenome Project.

Neurons teamed up with RealEye, known for its webcam-based eye-tracking, to integrate scalable eye-tracking into Neurons' Explore tool. This partnership led to a custom plugin allowing ad placement testing on mockups across various devices without altering live websites.

A personal sum-up of 2023 by our colleague Andrzej (Andrew) with plans for the next year.

Succeet 2023 a great place to be for Market Research related topics. Great learning for webcam eye-tracking usages and the future of attention measurements.

If you didn’t have a chance to join us during our latest webinar about how to test live websites with eye-tracking and 100+ testers, you can still watch the recording from this event on our YouTube channel.

Last Friday, we had the pleasure of participating in the QuestionPro Fireside Chats!

ETRA 2023 has come to an end. It was a fantastic conference where we had a chance to meet many incredible people from the neuroscience world.

In this case study, we explore Unravel’s successful collaboration with RealEye (webcam, DIY eye-tracking platform), leveraging the platform to conduct a comprehensive study on Heineken beer. By harnessing RealEye’s advanced eye-tracking capabilities, Unravel uncovered valuable insights and enhanced its research methodologies.

This year, we participated in the IIEX Europe Conference!

When COVID-19 appeared, many activities were brought online. This applies to learning – schools and Universities had to find a way to fulfill their task without meeting students in person. Most of them, like the rest of the world, started using videoconference tools like ZOOM, MS Teams or Google Meet. But is teaching this way as effective as the traditional approach?

In the neuroscience and neuromarketing world, there was an increasing demand for measuring people’s attention level when they are being exposed to certain stimuli, i.e., to an advertisement. Attention is a cognitive process that tells us about somebody’s concentration and ability to process specific information actively. Considering the advertisement example, it’s crucial to not only know what people are looking at or what emotions it evokes but also to understand consumers’ dynamic of attention.

Every website has a purpose – to advertise, introduce or encourage people to purchase a product or service. To achieve these goals a website has to be eye-catching and clear to visitors.