RealEye in Action

Can a simple product label change how we feel and buy? A recent neuromarketing study says yes - and RealEye was right at the heart of the discovery :-)

This neuroscience study explored how everyday visuals - like product packaging - capture our attention and influence what we remember, even without trying. Learn how eye-tracking and brain data revealed new insights into memory.

This study explores how visual design elements in food ads affect consumer attention and perception using eye-tracking technology. It identifies which ad features, like design complexity and authenticity, capture attention and how they influence consumer engagement and attitudes toward the product.

Discover how UX research improved the Praha Zítra web application for urban project transparency. Learn about key findings, user research, and design enhancements shaping Prague’s smart city initiatives.

Discover how RealEye eye-tracking technology was used to analyze visual attention in fashion ads and its impact on body image. This study reveals key insights into social comparison, the drive for thinness, and ethical marketing strategies.

This Eye-tracking study using RealEye reveals usability challenges in YouTube’s Clip feature, highlighting user attention patterns and UI improvement needs.

How consumers react to pinkwashing in ads? Highlighting the gap between brand messaging and authenticity.

How cabin design impacts passenger attention? Guiding transit improvements for a more engaging user experience.

RealEye had a great time at succeet25 in Wiesbaden, Germany, where we presented our webcam-based eye-tracking. We demonstrated how it helps improve UX research, ad testing, and marketing strategies by providing valuable insights into customer behavior. Exciting future innovations ahead!

🚀 Big News! RealEye has secured EU funding to enhance webcam eye-tracking using machine learning! This project will improve calibration speed, accuracy, and usability, making research more precise and accessible.