Contact | Eye Tracking: Real Eye

Stefan Papadakis
Insight Consultant, IPSOS

"Webcam-based eye-tracking has vast potential within market research and RealEye made a great effort customizing their solutions to our needs. We succeeded in having live online interviews with eye-tracking included and we look forward to build on this pilot study to take further advantage of this solution in future research."

David Darmanin
CEO, hotjar.com

"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

Frequently Asked Questions

How does online webcam eye-tracking work?

Webcam eye-tracking is an innovative method that predicts a person's gaze point.
We use the computing power of regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects panelist's face, pupils and predicts a gaze point.
All of this is performed entirely in a web browser in real-time. Thanks to this, panelists do not have to worry about their privacy. We do not send any image or sound to our servers. We only store the gaze point predictions from our AI, in the form of basic text data similar to "Timestamp: 10, GazePointX: 200, GazePointY: 330".

You can read more about eye-tracking here .

If I'm not satisfied with results - can I get a refund?

Unfortunately, due to how our system works, we don't offer refunds. This is why we've created a 7-day free trial so you can see if our services fits your needs.

How to track panelists?

To connect external tool (eg. survey) and test results with a tester you will need to modify your test recruitment link to pass in the variables you want to track. The panel provider must add the variables (different for every panelist) to the RealEye URL dynamically.

You can add custom variables to your recruitment link using a ? (question mark) and join multiple variables using an & (ampersand).

For example, if the study link is
https://www.realeye.io/test/1a0e40f7-714e-4c9f-8b28-836530be8c7d/
then you need to add parameters like this:
https://www.realeye.io/test/1a0e40f7-714e-4c9f-8b28-836530be8c7d/?user=ben&company=realeye

In this example 2 variables wad added: user and company ID. This allows you to track who completed your test and match it with your survey while exporting data.

HINT: If you pass a variable called "Id" (starting with a capital letter) - the value of this variable will be visible on heatmaps dashboards next to tester demographic data.

Do you provide emotional analysis?

Yes, Since version 6.10 RealEye can also collect and store basic information about Facial Coding. You can check the entertainment level in time for each of the participants and in the aggregated way. This is very useful for testing video advertisements.

Do you provide Eye-Tracking Reports?

Our tool doesn’t generate reports. As a result you’ll receive gaze and mouse recordings, heatmaps with an AOI tool and CSV files (including the AOI data). You can download all the data you need: heatmaps as a PNG file, recordings as an MP4 file and the CSV file, easily translated into an excel file.

Can I pay per study?

There are only monthly payments, so there’s no possibility to pay per study. But keep in mind, that you can cancel your license any time (even in the same month) - you’ll keep the account access until the end of the billing period.

Have any questions? Let us know! We will be happy to help you!

Need immediate help?

RealEye sp. z o. o.