by Adam Cellary
Learn how to conduct online eye-tracking research in 3 simple steps using RealEye
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"Webcam-based eye-tracking has vast potential within market research and RealEye made a great effort customizing their solutions to our needs. We succeeded in having live online interviews with eye-tracking included and we look forward to build on this pilot study to take further advantage of this solution in future research."
"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."
To connect external tool (eg. survey) and test results with a participant you will need to modify your test recruitment link to pass in the variables you want to track. The panel provider must add the variables (different for every panelist) to the RealEye URL dynamically.
You can add custom variables to your recruitment link using a ? (question mark) and join multiple variables using an & (ampersand).
For example, if the study link is
then you need to add parameters like this:
In this example 2 variables were added: user and company ID. This allows you to track who completed your test and match the results with results from an external tool while exporting data.