No expensive hardware
Students participate using standard webcams, eliminating the need for specialized eye-tracking labs and equipment.
Classroom eye-tracking
Bring eye-tracking into your classroom without expensive lab equipment
Run classroom projects, student research and practical assignments remotely using webcam-based eye tracking.
Students, researchers and educators
Webcam-based setup
Why Integrate Eye-Tracking Classes?
- Proven Success in Top Universities: Already adopted by Stanford, SWPS from Warsaw, and many others, showcasing the effectiveness and versatility of our program.
- Advanced Educational Tools: Benefit from extensive training materials provided by RealEye.io, enabling instructors to deliver high-quality, engaging classes.
- Empower Research and Studies: Equip your students with the skills to conduct sophisticated eye-tracking studies, opening new doors in user experience, psychology, and market research.
Why educators choose RealEye
Why educators choose RealEye
Designed for educators who want to introduce eye-tracking without complex setup or expensive laboratory equipment.
Remote and classroom-ready
Run studies in the classroom, remotely, or in hybrid learning environments.
Easy to set up
Create studies in minutes and help students get started quickly with Learning Lab and onboarding support.
Built for collaborative teaching
Give educators and student teams shared access to projects, studies and results.
Example classroom projects
Ready classroom project ideas
Use existing research examples and adapt them for your students. No need to build experiments from scratch.
Packaging & label redesign
Ask students to compare an original pack with a redesign and identify which labels, claims and symbols attract attention first.
See project exampleWebsite usability review
Turn a school or company website into a practical UX assignment focused on task completion, visibility and interface friction.
See project exampleBusiness simulation decisions
Let students observe how attention shifts between key metrics, distractions and strategic options inside a simulation game.
See project exampleAdvertising attention analysis
Use food or brand ads to examine how design complexity, imagery and message clarity influence visual engagement.
See project exampleAbstract art perception
Explore how viewers scan abstract artworks and compare whether different audiences organize visual elements in similar ways.
See project exampleAttention during online lectures
Analyze how students divide attention between the teacher, slides, self-view and classmates during remote learning.
See project exampleClassroom pricing
Choose Your Classroom License
Select the 3- or 5-month option that fits your semester. Contact us by July 31 and RealEye will include a 1-hour online intro lesson with your students.
Classroom License – 3 Months
What’s included:
- Unlimited study count
- Up to 900 participants total
- Up to 10-minute study duration
- Eye-Tracking Module
- Smartphone studies
- Facial Coding Module
- Surveys Module
- External tool integration
- Team collaboration (30 seats)
- Online analytics dashboard
- Data export
- Full access to Learning Lab resources
- Introductory video training content
- July bonus: 1-hour online intro lesson with your students
Classroom License – 5 Months
What’s included:
- Unlimited study count
- Up to 1,500 participants
- Up to 10-minute study duration
- Eye-Tracking Module
- Smartphone studies
- Facial Coding Module
- Surveys Module
- External tool integration
- Team collaboration (30 seats)
- Online analytics dashboard
- Data export
- Full access to Learning Lab resources
- Introductory video training content
- July bonus: 1-hour online intro lesson with your students
July classroom offer
Contact us by July 31 and RealEye will run a 1-hour online intro lesson with your students
This July offer applies to both the 3-month and 5-month Classroom License and is delivered as part of the selected license.
What's Included?
- RealEye license: 3 or 5-months of University license that allows running unlimited amount of studies.
- Team Collaboration: 30 seats for your team, enabling collaborative projects, shared access to studies, and collective insights.
- Full Access to Video Training: Engaging video content that guides you through the fundamentals of eye-tracking technology and advanced applications.
- Supportive Resources: With continuous support and updates from RealEye.io, your courses will remain at the forefront of eye-tracking technology.
- Fileding study with real humans: We provide a package of ~20 online panelists (£5) for your first classes!*
*In cooperation with
What Your Students Will Learn
- Eye-Tracking Principles: Understand the foundational science behind eye tracking and its role in analyzing human behavior.
- RealEye.io Proficiency: Gain practical skills in setting up, conducting, and analyzing eye-tracking studies with RealEye.io.
- Collecting the Data: Using one of the leading online panel providers for Academics to invite participatns to their research.
- Data Interpretation: Master techniques for analyzing eye-tracking data to draw meaningful conclusions across various fields.
Who Will Benefit?
Departments of Psychology, Neuroscience, Marketing, and Design
Educators aiming to integrate leading technology into their curriculum
Students seeking to advance their research methods and technological skills
Final step
Students can Take the final exam and earn RealEye certificate
Wrap up the classroom journey with a professional certification exam. Pass it, download a polished PDF certificate, and share your eye-tracking expertise on LinkedIn or as part of a student portfolio.
Official certification
Downloadable PDF
Easy to share
Get Classroom License
Schedule a quick call with RealEye Team to learn the details of the Classroom license. Pick time from the calendar below:
Do you intend to utilize RealEye for educational research purposes?
RealEye is trusted by Universities from all over the World
"We used RealEye for a lab assignment about selection attention to visual media, experimenting with several different short videos that exemplified different structural features of video that direct attention (e.g., cuts, motion, appearance of faces). Everyone in the class was able to provide eye tracking data for the videos, and analyze and discuss the data obtained from the entire class — all within a 90 minute lab.
The interface and analytics were excellent. We’d love to make the software a part of the class moving forward."
The interface and analytics were excellent. We’d love to make the software a part of the class moving forward."
- Byron Reeves PhD, Professor
News from our Blog
2024-02-06
SWPS University partners with RealEye at OBO
The Eye Movement Research Center (OBO) is a "sister" center to the Eye Tracking Laboratory at the School of Computing, Clemson University, SC, USA. OBO conducts basic and applied research in cognitive processes dynamics, including visual attention, human-computer interaction (HCI), such as virtual and mixed reality, multimedia education, and media accessibility.
Grab your coffee and click the video!
"RealEye, supported by principles of neuroscience, has allowed us to obtain deep and precise insights, greatly enriching our educational and professional process."
Rodrigo Idalsoaga
Professor
Andrés Bello National University
Andrés Bello National University
"Thanks to the support and technology provided by RealEye, my students and I have conducted research that has shed light on various aspects of decision making by tracking eye movements, thus enriching our classes. We greatly value the support provided by Juan Pablo Rodrigues and hope to continue taking advantage of these tools, technologies and methodological approaches in the future. "
Diego Mo
Professor
University Santiago de Compostela
University Santiago de Compostela
"I have tried this solution several times and tested various stimuli, including my own generated stimuli from previous eye-tracking studies. I was impressed by the ease of use and the outcome (results). "
Eglė Vaičiukynaitė
Researcher & lecturer
School of Economics and Business
School of Economics and Business
"RealEye allowed us to run research projects in our laboratory with the friction of a price of typical eye-tracking software and hardware.
Giovanni Federico, PhD
Tenure-track Assistant Professor of Cognitive Neuroscience
Suor Orsola Benincasa University, Naples, Italy
Suor Orsola Benincasa University, Naples, Italy
"Due to the covid-19 pandemic it was not possible to conduct research in my lab. After reading about the camera-based eye-tracking, I was comfortable to move to web-based eye-tracking."
Gaurav Jain
Assistant Professor of Marketing
Rensselaer Lally School of Management
Rensselaer Lally School of Management
Frequently Asked Questions
How can I use RealEye for my classroom?
RealEye is an online platform that turns webcams into eye-trackers. Therefore with Classroom license you can give your students access to a remote eye-tracking lab, where they may learn to design, field and analyze eye-tracking studies
What are the limitations of Classroom license offer?
Classroom license last 3 or 5 months and allows:
- fielding on any device (smartphones, tablets, PCs)
- data export
- Facial Coding Module
- unlimited studies
Limits:
- inviting and gathering eye tracking results from up to 5,000 study participants
- individual eye tracking session is limited to 10 minutes.
- Classroom license is only meant for educational use. Under this license any commercial usage is not allowed.
- Classroom license for free is only for newcomers - for Universities that haven't used RealEye
- fielding on any device (smartphones, tablets, PCs)
- data export
- Facial Coding Module
- unlimited studies
Limits:
- inviting and gathering eye tracking results from up to 5,000 study participants
- individual eye tracking session is limited to 10 minutes.
- Classroom license is only meant for educational use. Under this license any commercial usage is not allowed.
- Classroom license for free is only for newcomers - for Universities that haven't used RealEye
Can I meet with you for consulting session before going forward?
Of course! We'd be happy to jump on a call with you. Pleasu fill the form above and we will contact you back and schedule a meeting that would help you get started.
Do you provide a syllabus for the lectures?
You'll receive:
- an inspiration for 6 lectures of 90 min
- video tutorials of using RealEye
- list of projects topics for studets
- access to completed studies with eye-tracking results serving as examples of individul and aggregate dresults (recording of gaze and fixation plots, heatmaps, AOIs etc).
- list of publications/studies made with use of RealEye
- an inspiration for 6 lectures of 90 min
- video tutorials of using RealEye
- list of projects topics for studets
- access to completed studies with eye-tracking results serving as examples of individul and aggregate dresults (recording of gaze and fixation plots, heatmaps, AOIs etc).
- list of publications/studies made with use of RealEye
Where can I get study participants from?
- Classroom is a great source of study participants - students.
- You can send study links to anyone with a device that has a webcam.
- A panel provider that we worked with before and recommend: https://www.prolific.com
- You can send study links to anyone with a device that has a webcam.
- A panel provider that we worked with before and recommend: https://www.prolific.com
Can I export the data to CSV (or any other format)?
Yes, you can download the data collected during the study as a CSV file. For more details please refer to https://support.realeye.io/data-export-all-csv-files-available
Also, you can download each AOI CSV file.
If there’s any data that you would like the CSV file to include, please contact us and we’ll provide any additional data.
Also, you can download each AOI CSV file.
If there’s any data that you would like the CSV file to include, please contact us and we’ll provide any additional data.
Can I integrate RealEye with other tools?
You can easily integrate the RealEye tool with external tools (eg. surveys), but also compare the results obtained from other tools using our CSV file (i.e. by the timestamp).
What does "non-commercial use" mean?
You can use RealEye for any kind of projects but you can't charge any money for its results or insights. Some plans are made strictly for educational use only for Universities and Schools.
Thesis and scientific articles are allowed. If you need more details please contact us.
For commercial use please subscribe to a License allowing it.
Thesis and scientific articles are allowed. If you need more details please contact us.
For commercial use please subscribe to a License allowing it.
Do students need hardware?
No. RealEye uses webcam-based eye tracking, so students can participate using their own computers without specialized eye-tracking hardware.
Can students participate remotely?
Yes. Studies can be completed remotely, allowing students to participate from home or any location with internet access.
Can students use their own laptops?
Yes. Students can use their own devices for participation, making it easy to run studies in classrooms, remotely, or in hybrid learning environments.
Can I use RealEye for thesis projects?
Yes. RealEye can be used for student research projects, thesis work, course assignments and academic studies across fields such as psychology, UX, marketing and consumer behavior.
How long does setup take?
Creating your first study usually takes only a few minutes. Classroom plans also include onboarding support and access to Learning Lab resources to help educators get started faster.
Do I need technical knowledge?
No. RealEye is designed to be accessible for both educators and students. Learning Lab tutorials and onboarding materials help users get started step by step.
What kinds of studies can I run?
You can run website usability testing, advertising research, packaging analysis, consumer behavior studies and many other academic research projects.
