by Adam Cellary
Learn how to conduct online eye-tracking research in 3 simple steps using RealEye
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Online eye-tracking is an innovative method that predicts a person's gaze point using only webcams as data collectors. RealEye uses the computing power of a regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects a panelist's face pupils and predicts a gaze point with an accuracy of ~110px.
RealEye allows you to run live interviews with your participants and see what they are paying attention to while you speak. You can maintain voice communication using 3rd party communicators like Zoom, Google Meet, MS Teams, or others.
*This feature requires a decent computer/laptop (min. 4GB RAM) and strong internet connection on both sides.Learn more about Hosted Sessions
We're pleased to present our next episode of the short interview series: this time, we chatted with Andrew Duchowski from Clemson US, who told us about the current challenges and opportunities in the eye-tracking field.
For in-depth analysis of webcam eye-tracking accuracy check the following articles:
Either your own or RealEye participants. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam.
We also have a network of panelists from all over the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye participants. We will not show them your stimuli before the test starts, so their interaction will be natural.
Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here.
Your own participant is any person that you’ll invite using a participation link to your study. RealEye participant is a randomly picked person from our network of panelists from all over the world - mainly from the UK and the US. They can be hired to participate in the eye-tracking study, but not to participate in any external tool (eg. survey).
Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here
You can get additional participants at any time you need it. This will increase your limit in the current billing period only. Each additional slot for an own participant costs $1.2. Hiring Realeye participants is only $10 each.
When you order RealEye panelists, we make sure to provide the highest quality results. All recordings are checked by us to make sure that you get results with an accuracy of fewer than 175 pixels and at least a 20 Hz sampling rate. Assuring high-quality results usually requires us to pay for and check more panelists than you've requested, but we take that cost on us - so you pay only for the best results.
To connect external tool (eg. survey) and test results with a participant you will need to modify your test recruitment link to pass in the variables you want to track. The panel provider must add the variables (different for every panelist) to the RealEye URL dynamically.
You can add custom variables to your recruitment link using a ? (question mark) and join multiple variables using an & (ampersand).
For example, if the study link is
then you need to add parameters like this:
In this example 2 variables were added: user and company ID. This allows you to track who completed your test and match the results with results from an external tool while exporting data.
Yes, you can download the data collected during the study as a CSV file. For more details please refer to https://support.realeye.io/data-export-to-csv/
Also, you can download each AOI CSV file.
If there’s any data that you would like the CSV file to include, please contact us and we’ll provide any additional data.