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Webcam Eye-Tracking - at your service!

Online eye-tracking is an innovative method that predicts a person's gaze point using only webcams as data collectors. RealEye uses the computing power of a regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects a panelist's face pupils and predicts a gaze point with an accuracy of ~110px.

Core features

  • Works with any webcam
  • Run tests with Smartphones
  • Simple study setup
  • Quick calibration
  • Works with low light
  • Head movements watcher
  • Multilanguage instructions
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Filter the participants by age, gender, data quality or tags and see results immediately.

Eye-tracking output

  • See individual and aggregated heatmaps
  • Replay gaze and fixation plots for individuals
  • Create AOIs and get useful statistics
  • Use built in Fixation Filter
  • Success rate and quality stats
  • Immediate results
  • Data export & API
  • Raw and denoised Data Chart
Learn more about data analysis

New! LIVE/Hosted Sessions

RealEye allows you to run live interviews with your participants and see what they are paying attention to while you speak. You can maintain voice communication using 3rd party communicators like Zoom, Google Meet, MS Teams, or others.

  • Send your participant a "Hosted Session" test link.
  • Wait until the connection is ready.
  • See your participant screen with gaze prediction LIVE.
  • Desktop video recording will be stored among with the results.

*This feature requires a decent computer/laptop (min. 4GB RAM) and strong internet connection on both sides.

Learn more about Hosted Sessions

Technical specification

  • Works with any webcam
    We recommend at least 640x480p resolution.
  • Works with Chrome/Firefox/Edge/Safari
    We recommend using Chromium-based browsers (Chrome, Edge).
  • 30Hz - 60Hz sampling rate
    Make sure you have 60fps webcam to collect in 60Hz.
  • ~110px accuracy
    Read more about the accuracy in our Whitepaper.
  • Up to 60 minutes long sessions
    The maximum study length depends on the license.
  • GDPR compliant
    We don't store any panelist videos or images. Read more here

You can also connect with any survey tool or panel

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News from RealEye Blog

2022-07-21

Interview with Andrew Duchowski

We're pleased to present our next episode of the short interview series: this time, we chatted with Andrew Duchowski from Clemson US, who told us about the current challenges and opportunities in the eye-tracking field.

Grab your coffee and click the video!

Trusted by Universities from all over the World

"We used RealEye for a lab assignment about selection attention to visual media, experimenting with several different short videos that exemplified different structural features of video that direct attention (e.g., cuts, motion, appearance of faces). Everyone in the class was able to provide eye tracking data for the videos, and analyze and discuss the data obtained from the entire class — all within a 90 minute lab.
The interface and analytics were excellent. We’d love to make the software a part of the class moving forward."
- Byron Reeves PhD, Professor

Frequently Asked Questions

RealEye studies are proven to be around 110 px accurate. This allows analyzing users interaction on a website with precision reaching the size of a single button.
We predict the gaze point with frequency up to 60 Hz.

For in-depth analysis of webcam eye-tracking accuracy check the following articles:

Webcam eye-tracking is an innovative method that predicts a person's gaze point.
We use the computing power of regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects a panelist's face, pupils and predicts a gaze point.
All of this is performed entirely in a web browser in real-time. Thanks to this, panelists do not have to worry about their privacy. We do not send any image or sound to our servers. We only store the gaze point predictions from our AI, in the form of basic text data similar to "Timestamp: 10, GazePointX: 200, GazePointY: 330".

You can read more about eye-tracking here .

Either your own or RealEye participants. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam.

We also have a network of panelists from all over the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye participants. We will not show them your stimuli before the test starts, so their interaction will be natural.

Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here.

Your own participant is any person that you’ll invite using a participation link to your study. RealEye participant is a randomly picked person from our network of panelists from all over the world - mainly from the UK and the US. They can be hired to participate in the eye-tracking study, but not to participate in any external tool (eg. survey).

Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here

You can get additional participants at any time you need it. This will increase your limit in the current billing period only. Each additional slot for an own participant costs $1.2. Hiring Realeye participants is only $10 each.

When you order RealEye panelists, we make sure to provide the highest quality results. All recordings are checked by us to make sure that you get results with an accuracy of fewer than 175 pixels and at least a 20 Hz sampling rate. Assuring high-quality results usually requires us to pay for and check more panelists than you've requested, but we take that cost on us - so you pay only for the best results.

To connect external tool (eg. survey) and test results with a participant you will need to modify your test recruitment link to pass in the variables you want to track. The panel provider must add the variables (different for every panelist) to the RealEye URL dynamically.

You can add custom variables to your recruitment link using a ? (question mark) and join multiple variables using an & (ampersand).

For example, if the study link is
https://www.realeye.io/test/1a0e40f7-714e-4c9f-8b28-836530be8c7d/
then you need to add parameters like this:
https://www.realeye.io/test/1a0e40f7-714e-4c9f-8b28-836530be8c7d/?user=ben&company=realeye

In this example 2 variables were added: user and company ID. This allows you to track who completed your test and match the results with results from an external tool while exporting data.

If you pass a variable called 'realeye-participant-external_id' - the value of this variable will be visible on the results dashboards next to participant demographic data.

Yes, you can download the data collected during the study as a CSV file. For more details please refer to https://support.realeye.io/data-export-to-csv/

Also, you can download each AOI CSV file.

If there’s any data that you would like the CSV file to include, please contact us and we’ll provide any additional data.

Our tool doesn’t generate reports. As a result you’ll receive gaze and mouse recordings, heatmaps with an AOI tool and CSV files (including the AOI data). You can download all the data you need: heatmaps as a PNG file, recordings as an MP4 file and the CSV file, easily translated into an excel file.
You can easily integrate the RealEye tool with external tools (eg. surveys), but also compare the results obtained from other tools using our CSV file (i.e. by the timestamp).
Yes, you can test live websites with no need to include any scripts or code on the tested websites.
Please visit https://support.realeye.io to learn more or use our contact form.

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