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See through your customers' eyes!

by Adam Cellary

DEC 8th @11AM EST and @11AM CET
1 HOUR ONLINE LIVE EVENT

Learn how to conduct online eye-tracking research in 3 simple steps using RealEye

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Attention & Emotions - measured online

Attention is a cognitive process that tells us about somebody’s concentration and ability to actively process specific information. It's based on a methodology developed by group of scientists from SWPS and Clemson University succeeded in creating a K-coefficient. This parameter uses eye movement parameters (fixation duration and saccade amplitude) to define the path of attention dynamic of an examined person. Facial Coding allows you to track the emotions on the participants' faces. It's based on a methodology developed by Carl-Herman Hjortsjö and adopted in 1972 by Paul Ekman and Wallace V. Friesen for interpreting emotional states by facial muscle movements (FACS). Now, computer vision supported with AI algorithms allows us to analyze people's emotions online.

Core features

  • Track Attention and Emotions
  • Emotions based on FACS
  • Individual calibration for Emotions
  • Simple study setup
  • Head movements watcher
  • Works with low light
  • Multilanguage instructions
Launch Demo Launch Demo

Measurements output

  • Individual results
  • Aggregated graphs
  • Filter participants
  • Immediate results
  • Data export & API
See sample results

Attention measurement with eye-tracking & K-coefficient - explained

There were many attempts to create a dynamic visual attention indicator, finally a group of scientists from SWPS and Clemson University (who we had the pleasure to meet and work with) succeeded in creating a K-coefficient. This parameter uses eye movement parameters (fixation duration and saccade amplitude) to define the path of attention dynamic of an examined person.

Interviewing Krzysztof Krejtz

In eye-tracking research, we can distinguish two general types of visual attention: ambient and focal. Ambient attention indicates a scanning pattern over stimuli (typical for the early stages of scene perception), characterized by short duration fixations followed by long saccades. Longer fixations followed by shorter saccades, on the other hand, are indicative of focal attention. The more focal processing of the stimuli, the deeper attention is given, which can mean that someone is actively processing the information.

Read more ...

Technical specification

  • Works with any webcam
    We recommend at least 640x480p resolution.
  • Works with Chrome/Firefox/Edge/Safari
    We recommend using Chromium-based browsers (Chrome, Edge).
  • 30Hz sampling rate
    We're collecting the data every 33ms
  • Individual calibration
    Calculations are performed after individual calibration.
  • Up to 60 minutes long sessions
    The maximum study length depends on the license.
  • GDPR compliant
    We don't store any panelist videos or images. Read more here

You can also connect with any survey tool or panel

Survey logo
Stefan Papadakis
Stefan Papadakis
IPSOS logo
Stefan Papadakis
Insight Consultant, IPSOS

"Webcam-based eye-tracking has vast potential within market research and RealEye made a great effort customizing their solutions to our needs. We succeeded in having live online interviews with eye-tracking included and we look forward to build on this pilot study to take further advantage of this solution in future research."

David HotJar
HotJar logo
David Darmanin
CEO, hotjar.com

"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

Frequently Asked Questions

Either your own or RealEye participants. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam.

We also have a network of panelists from all over the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye participants. We will not show them your stimuli before the test starts, so their interaction will be natural.

Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here.

Your own participant is any person that you’ll invite using a participation link to your study. RealEye participant is a randomly picked person from our network of panelists from all over the world - mainly from the UK and the US. They can be hired to participate in the eye-tracking study, but not to participate in any external tool (eg. survey).

Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here

You can get additional participants at any time you need it. This will increase your limit in the current billing period only. Each additional slot for an own participant costs $1.2. Hiring Realeye participants is only $10 each.

When you order RealEye panelists, we make sure to provide the highest quality results. All recordings are checked by us to make sure that you get results with an accuracy of fewer than 175 pixels and at least a 20 Hz sampling rate. Assuring high-quality results usually requires us to pay for and check more panelists than you've requested, but we take that cost on us - so you pay only for the best results.

Our tool doesn’t generate reports. As a result you’ll receive gaze and mouse recordings, heatmaps with an AOI tool and CSV files (including the AOI data). You can download all the data you need: heatmaps as a PNG file, recordings as an MP4 file and the CSV file, easily translated into an excel file.
You can easily integrate the RealEye tool with external tools (eg. surveys), but also compare the results obtained from other tools using our CSV file (i.e. by the timestamp).
Please visit https://support.realeye.io to learn more or use our contact form.

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