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For Universities and Researchers

We strongly believe neuroscience should be available for everyone, especially for researchers and scientists.

We encourage students and Universities to experiment with our online eye tracking solution and so we have a special offer for education.

Try For Free

Trusted by Universities from all over the World

"We used RealEye for a lab assignment about selection attention to visual media, experimenting with several different short videos that exemplified different structural features of video that direct attention (e.g., cuts, motion, appearance of faces). Everyone in the class was able to provide eye tracking data for the videos, and analyze and discuss the data obtained from the entire class — all within a 90 minute lab.
The interface and analytics were excellent. We’d love to make the software a part of the class moving forward."
  - Byron Reeves PhD, Professor
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See Publications

News from RealEye Blog

2022-07-21

Interview with Andrew Duchowski

We're pleased to present our next episode of the short interview series: this time, we chatted with Andrew Duchowski from Clemson US, who told us about the current challenges and opportunities in the eye-tracking field.
Grab your coffee and click the video!

Let's Find the Perfect Solution for You

Every research project is unique. Tell us about your needs and we'll help you find the right approach. We typically respond within 24 hours.

Why talk to us?

  • Find Your Plan - Get help choosing the right license for your needs
  • Volume Discounts - Discuss pricing for larger teams or projects
  • Use Case Fit - Learn how RealEye fits your research goals
  • Academic Pricing - Special offers for universities and students
Zofia Kubicka
Zofia Kubicka
Sales Manager
"Every project is different, and I'm here to help you choose the right plan and tools for your specific needs. Let's talk!"

Send us a message

Or schedule a call

Prefer to talk? Book a convenient time slot directly in our calendar.

RealEye Licenses for Educational use only

Monthly

Annual

2 Months FREE

UNIVERSITY CUSTOM

for classrooms or bigger research
Get a quote
Core
  • ✓
    Unlimited study count
  • ✓
    > 300 own participants /month
  • ✓
    Up to 60 min single study time
  • ✓
    Custom license period
  • ✓
    BETA
    API access for data export
    You/your system may automatically request via HTTPS for a JSON formatted data to get pre-filtered study results as raw data, fixations list or AOI data.
  • ✓
    Eye-tracking Module
    Images, Videos, Live
    websites
  • ✓
    Smartphone tests
    Participants can join your studies from mobile/smartphone devices.
  • ✓
    Facial Coding Module
    Happiness, Surprise, Neutral
  • ✓
    Surveys Module
  • ✓
    External tool integration (eg. survey)
  • ✓
    RealEye panelists
    Note: RealEye participants can't take part in 'Live
    Website' studies.
    You can hire RealEye
     panelists for $15/each,
    RealEye panelists can't be
    hired for studies longer than
    10 minutes.
  • ✓
    Online analytics dashboard
  • ✓
    Embedding the results
    This will allow you to present the results on any website as an embed player (similar to YouTube embed player)
  • ✓
    Data export
  • Other
  • ✓
    Only for non-commercial use
  • ✓
    Team collaboration
  • ✓
    1h training
  • ✓
    White-label
  • ✓
    Smartphone as an additional eye-tracker
  • ✓
    Custom features request
  • ✓
    No lock in
    Cancel your license anytime
Get a quote
Popular

UNIVERSITY

for classic research

$500

/month
$6,000 Billed annually

$600

/month
Core
  • ✓
    Unlimited study count
  • ✓
    300 own participants /month included
    Increase limit for $1.5/participant
  • ✓
    Up to 10 min single study time
  • ✓
    Eye-tracking Module
    Images, Videos, Live
    websites
  • ✓
    Smartphone tests
    Participants can join your studies from mobile/smartphone devices.
  • ✓
    Facial Coding Module
    Happiness, Surprise, Neutral
  • ✓
    Surveys Module
  • ✓
    External tool integration (eg. survey)
  • ✓
    RealEye panelists
    Note: RealEye participants can't take part in 'Live
    Website' studies.
    You can hire RealEye
     panelists for $15/each,
    RealEye panelists can't be
    hired for studies longer than
    10 minutes.
  • ✓
    Online analytics dashboard
  • ✓
    Data export
  • Other
  • ✓
    Only for non-commercial use
  • ✓
    3 team collaborators
    Increase limit for $15/member/month
  • ✓
    1h training
  • ✓
    No lock in
    Cancel your license anytime
Purchase

STUDENT

for solo researchers

$40.83

/month
$490 Billed annually

$49

/month
Core
  • ✓
    Unlimited study count
  • ✓
    20 own participants /month
    Increase limit for $1.5/participant
  • ✓
    Up to 60 sec single study time
  • ✓
    Eye-tracking Module
    Images, Videos, Live
    websites
  • ✓
    Facial Coding Module
    Happiness, Surprise, Neutral
  • ✓
    Surveys Module
  • ✓
    RealEye panelists
    Note: RealEye participants can't take part in 'Live
    Website' studies.
    You can hire RealEye
     panelists for $15/each,
    RealEye panelists can't be
    hired for studies longer than
    10 minutes.
  • ✓
    Online analytics dashboard
  • Other
  • ✓
    Only for non-commercial use
  • ✓
    No lock in
    Cancel your license anytime
Purchase

Do you intend to use RealEye in the classroom setting?

Check the Classroom offer!

"I have tried this solution several times and tested various stimuli, including my own generated stimuli from previous eye-tracking studies. I was impressed by the ease of use and the outcome (results). "

Eglė Vaičiukynaitė
Researcher & lecturer
School of Economics and Business

"RealEye allowed us to run research projects in our laboratory with the friction of a price of typical eye-tracking software and hardware.

Giovanni Federico, PhD
Tenure-track Assistant Professor of Cognitive Neuroscience
Suor Orsola Benincasa University, Naples, Italy

"Due to the covid-19 pandemic it was not possible to conduct research in my lab. After reading about the camera-based eye-tracking, I was comfortable to move to web-based eye-tracking."

Gaurav Jain
Assistant Professor of Marketing
Rensselaer Lally School of Management

Frequently Asked Questions

How accurate are the eye-tracking results?

RealEye studies are proven to be around 127 px accurate. This allows analyzing users interaction on a website with precision reaching the size of a single button. We predict the gaze point with frequency up to 60 Hz.For in-depth analysis of webcam eye-tracking accuracy check the following articles:‍

How does online webcam eye-tracking work?

Webcam eye-tracking is an innovative method that predicts a person's gaze point.We use the computing power of regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects a panelist's face, pupils and predicts a gaze point.All of this is performed entirely in a web browser in real-time. Thanks to this, panelists do not have to worry about their privacy. We do not send any image or sound to our servers. We only store the gaze point predictions from our AI, in the form of basic text data similar to "Timestamp: 10, GazePointX: 200, GazePointY: 330".

‍You can read more about eye-tracking here .

If I'm not satisfied with results - can I get a refund?

Unfortunately, due to how our system works, we don't offer refunds. This is why we've created a 7-day free trial so you can see if our services fit your needs.

What’s the difference between own and RealEye panelists?

Your own participant is any person that you’ll invite using a participation link to your study. RealEye participant is a randomly picked person from our network of panelists from all over the world - mainly from the UK and the US. They can be hired to participate in the eye-tracking study, but not to participate in any external tool (eg. survey).

Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here

Can I get more participants?

You can get additional participants at any time you need it. This will increase your limit in the current billing period only.

When you order RealEye panelists, we make sure to provide the highest quality results. All recordings are checked by us to make sure that you get results with an accuracy of fewer than 175 pixels and at least a 20 Hz sampling rate. Assuring high-quality results usually requires us to pay for and check more panelists than you've requested, but we take that cost on us - so you pay only for the best results.

What equipment or setup does RealEye require?

Webcam Eye-tracking Hardware and Software Requirements

Can I export the data to CSV (or any other format)?

Yes, you can download the data collected during the study as a CSV file. For more details please refer to https://support.realeye.io/data-export-to-csv/

Also, you can download each AOI CSV file.

If there’s any data that you would like the CSV file to include, please contact us and we’ll provide any additional data.

Can I integrate RealEye with other tools?

You can easily integrate the RealEye tool with external tools (eg. surveys), but also compare the results obtained from other tools using our CSV file (i.e. by the timestamp).

What does "non-commercial use" mean?

You can use RealEye for any kind of projects but you can't charge any money for its results or insights. Some plans are made strictly for educational use only for Universities and Schools.

Thesis and scientific articles are allowed. If you need more details please contact us.

For commercial use please subscribe to a License allowing it.
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