Welcome to
RealEye Learning Lab
Start with the basics, then dive into the study type that fits your research needs. Each path teaches you how to create, field, and analyze a study — step by step.
Getting started
Fundamentals
Complete these first to build a solid foundation before diving into a study-type path.
01
Welcome to RealEye
A quick hello and overview of what you'll learn in this course.
Watch video
02
What is Eye-Tracking?
Understand how webcam-based eye-tracking works and why it matters for research.
Watch video
03
Different Study Types — Quick Explanation
An overview of every study type available in RealEye and when to use each one.
Text lesson
Study-type paths
Choose Your Path
Each path has three lessons: Creating a study, Fielding it (collecting responses), and Analyzing the results.
Images & Videos
Test static images and video content with eye-tracking
Mockup Testing
Test interactive mockups and prototypes
Screen Recording
Track gaze on live websites and apps via screen capture
Instagram Mockup
Test Instagram posts and ads in a realistic feed mockup
Embedded Website
Eye-track any website embedded directly in the study
Shelf Testing
Test product packaging and shelf placement with eye-tracking