Eye-tracking technology works by using a device, often mounted on a computer or other device, to track the person’s eye movement. The eye-tracking device captures images of the eyes and uses software to analyze eye positions and eye movement, including where the person is looking, how long they are looking, how they react to certain stimulus and how often they blink.
There are two main types of eye-tracking technology: remote and contact. Remote eye-tracking uses cameras and other sensors to track the movement of the eyes from a distance. Contact eye-tracking, on the other hand, uses eye tracking glasses or sensors that are in contact with the eyes, such as those found in virtual reality headsets.
Eye-tracking research has applications in many fields. There are many tracking devices that measure eye movements, including fixations and saccades. These tools have a wide range of real-world applications, from enhancing user experience in digital interfaces to aiding disabled users in navigating technology more effectively.
One of the main uses of eye-tracking technology is in the field of psychology and neuroscience. Researchers use eye-tracking to study how the brain processes visual information, such as how we perceive and recognize objects and how we make decisions.
In marketing, eye-tracking technology is used to study how consumers interact with advertisements, websites, package design and other marketing materials. Also, many of the world's biggest companies use eye-tracking in their market research. It allows them to plan marketing campaigns or PR strategy.
In human-computer interaction, eye-tracking technology is used to study how people interact with computer interfaces and to design more user-friendly interfaces. For example, eye-tracking can be used to determine which areas of a website or app are most used and which areas are ignored.
As you now know, eye-tracking is also used in research when it comes to user experience. By tracking people’s gaze and its direction towards certain areas of the screen, designers are able to create more intuitive online products, like apps, websites, or e-commerce. It’s the best research method for noticing which parts of the product are engaging or confusing for users.
If this interests you, check how the eye-tracking system works by yourself.
Usability testing with RealEye is all about bringing real people in to try your product. Then you can watch what they do with it! It’s a great chance to see firsthand how potential clients react, where exactly they focus their gaze, and what they really think about your creation. Whether you just have a first mockup or a ready-to-serve website, eye-tracking is always a good idea to start with.
It’s also easy to use. Now you can create an eye-tracking study in 3 simple steps and get results even in 5 minutes. Check on our use cases: https://www.realeye.io/use-cases
You already know a lot about theory, but what does eye-tracking look like in practice? Below you will find some of the most important points regarding the technical side of eye tracking.
Do you want to know what your research report may look like? Maybe you want to find out what insights you can actually get from it? We have some truly amazing results for you that can completely change the way you look at research and development of your product, website, or even the store shelf.
What will you find in your gaze tracking report?
If you want to learn more about RealEye’s report or functions, visit the site: https://www.realeye.io/features/online-webcam-eyetracking
Overall, eye-tracking technology is a valuable tool for understanding and improving human behavior and interactions. Whether you are a researcher, marketer, or computer designer, understanding the basics of eye-tracking technology can help you gain insight into human behavior and improve your work.
