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RealEye in Action articles:

Noise, color, and confusion: tracking how people read the sound of cities
RealEye
RealEye
December 1, 2025

Noise, color, and confusion: tracking how people read the sound of cities
How do people read maps that show sound? And what happens when those maps contain uncertainty? This study focuses on how users interpret uncertainty in environmental noise models - visual maps that show road traffic noise across cities.
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Understanding Smokers’ Reactions to Anti-Smoking Ads
RealEye
RealEye
November 17, 2025

Understanding Smokers’ Reactions to Anti-Smoking Ads
This study used RealEye to explore how smokers respond to positive and negative anti-smoking ads. Learn how eye tracking and emotion data revealed why encouraging messages work better than fear-based ones.
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The Gravity of the Center: What Grabs Attention in Vertical Videos?
RealEye
RealEye
November 3, 2025

The Gravity of the Center: What Grabs Attention in Vertical Videos?
Research reveals the power of the center in vertical videos: viewers focus more, process content better, and stay engaged when the main subject stays in the middle rather than moving around.
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How non-science background students solve Chemistry Problems?
RealEye
RealEye
October 20, 2025

How non-science background students solve Chemistry Problems?
Observe how pre-service chemistry teachers from non-science backgrounds approached problem solving. The research reveals how visual attention patterns relate to performance and highlights areas for better instructional support.
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The New Formula for Ads: Eye-Tracking in F1
RealEye
RealEye
September 29, 2025

The New Formula for Ads: Eye-Tracking in F1
Ever wondered who’s really watching the ads during a Formula 1 race? 🏎️👀 Personalized digital billboards aren’t just clever - they work. Learn how fans’ eyes follow the action and which brands win the attention race.
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Tracking Tourist Perceptions in Protected Areas - A Multimodal Approach
RealEye
RealEye
August 25, 2025

Tracking Tourist Perceptions in Protected Areas - A Multimodal Approach
How do tourists really see - and feel about - their impact on nature? Combining immersive fieldwork with a 360° camera and RealEye eye-tracking revealed a surprising gap: tourists noticed wildlife interactions but often felt neutral or even joyful, even when behaviors might harm the environment. The results show that awareness alone isn’t enough - emotional connection is key to inspiring action.
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Eye-Tracking the Cognitive Load of GPT-4o vs Human-Translated Arabic Subtitles
RealEye
RealEye
August 11, 2025

Eye-Tracking the Cognitive Load of GPT-4o vs Human-Translated Arabic Subtitles
AI subtitles or human - who does it better? Eye-tracking data reveals surprising insights about viewer effort with GPT-4o Arabic subtitles. See how RealEye uncovered what your eyes are really doing.
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Boosting E-Commerce with Eye-Tracking and Augmented Reality
RealEye
RealEye
July 28, 2025

Boosting E-Commerce with Eye-Tracking and Augmented Reality
Discover how RealEye helped reveal the power of AR in e-commerce—boosting user attention, emotion, and brand trust with eye tracking and facial expression analysis.
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Supporting Neurodivergent Students with RealEye
RealEye
RealEye
June 30, 2025

Supporting Neurodivergent Students with RealEye
A study used RealEye to track how students with dyslexia and attention disorders read science texts. Highlighted text supported focus, while decorative images caused distraction. Eye-tracking revealed clear differences in reading patterns, helping identify which designs reduce cognitive load and improve accessibility for neurodivergent learners.
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Tracking Attention in Scientific Texts: Insights from Adult Learners
RealEye
RealEye
June 30, 2025

Tracking Attention in Scientific Texts: Insights from Adult Learners
This study used RealEye's webcam-based eye-tracking to explore how adult learners engage with scientific articles and posters. The research reveals how layout design, language, and content placement influence attention and reading behavior - offering practical insights for educators designing digital learning materials.
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What Really Grabs People’s Attention - Static or Dynamic Content?
RealEye
RealEye
June 16, 2025

What Really Grabs People’s Attention - Static or Dynamic Content?
A university study used RealEye to measure how people engage with static images and video content. This blog post breaks down the method, metrics, and how RealEye brought the insights to life.
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Do Celebrities Influence Bank Poster Engagement?
RealEye
RealEye
June 2, 2025

Do Celebrities Influence Bank Poster Engagement?
Can celebrities truly boost the impact of bank ads? A new study using RealEye eye tracking and facial coding reveals surprising insights - like why text outshines star power, and what really captures attention.
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Measuring the Emotional Power of Mobile Brand Logos
RealEye
RealEye
May 22, 2025

Measuring the Emotional Power of Mobile Brand Logos
This study explored how consumers respond to logos from Apple, Samsung, Xiaomi, and Oppo. Through eye tracking and facial coding, researchers found that logo familiarity affects attention and emotion, offering insights for effective brand design.
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Effects of Organic Food Labels on Consumer Preference
RealEye
RealEye
April 21, 2025

Effects of Organic Food Labels on Consumer Preference
Can a simple product label change how we feel and buy? A recent neuromarketing study says yes - and RealEye was right at the heart of the discovery :-)
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Eyes on Memory and Attention: RealEye in Consumer Research
RealEye
RealEye
April 7, 2025

Eyes on Memory and Attention: RealEye in Consumer Research
This neuroscience study explored how everyday visuals - like product packaging - capture our attention and influence what we remember, even without trying. Learn how eye-tracking and brain data revealed new insights into memory.
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The Role of Consumers’ Visual Attention Stimuli in Advertising
RealEye
RealEye
March 31, 2025

The Role of Consumers’ Visual Attention Stimuli in Advertising
This study explores how visual design elements in food ads affect consumer attention and perception using eye-tracking technology. It identifies which ad features, like design complexity and authenticity, capture attention and how they influence consumer engagement and attitudes toward the product.
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Enhancing Urban Development Transparency: UX Improvements for the "Praha Zítra" Web Application
RealEye
RealEye
March 17, 2025

Enhancing Urban Development Transparency: UX Improvements for the "Praha Zítra" Web Application
Discover how UX research improved the Praha Zítra web application for urban project transparency. Learn about key findings, user research, and design enhancements shaping Prague’s smart city initiatives.
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Analyzing Visual Attention in Fashion Advertisements
RealEye
RealEye
March 10, 2025

Analyzing Visual Attention in Fashion Advertisements
Discover how RealEye eye-tracking technology was used to analyze visual attention in fashion ads and its impact on body image. This study reveals key insights into social comparison, the drive for thinness, and ethical marketing strategies.
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Enhancing YouTube’s User Experience: Eye Tracking Insights from RealEye
RealEye
RealEye
March 10, 2025

Enhancing YouTube’s User Experience: Eye Tracking Insights from RealEye
This Eye-tracking study using RealEye reveals usability challenges in YouTube’s Clip feature, highlighting user attention patterns and UI improvement needs.
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Revealing Pinkwashing: How RealEye Helped Analyze Consumer Reactions
RealEye
RealEye
February 24, 2025

Revealing Pinkwashing: How RealEye Helped Analyze Consumer Reactions
How consumers react to pinkwashing in ads? Highlighting the gap between brand messaging and authenticity.
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Shaping Passenger Experience: An Eye-Tracking Study of Public Transportation Built Environment
RealEye
RealEye
February 17, 2025

Shaping Passenger Experience: An Eye-Tracking Study of Public Transportation Built Environment
How cabin design impacts passenger attention? Guiding transit improvements for a more engaging user experience.
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RealEye's success at succeet25 ;-)
Martyna Pietrzak
Martyna Pietrzak
February 14, 2025

RealEye's success at succeet25 ;-)
RealEye had a great time at succeet25 in Wiesbaden, Germany, where we presented our webcam-based eye-tracking. We demonstrated how it helps improve UX research, ad testing, and marketing strategies by providing valuable insights into customer behavior. Exciting future innovations ahead!
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Exciting News: EU Funding for RealEye!
Adam Cellary
Adam Cellary
February 13, 2025

Exciting News: EU Funding for RealEye!
🚀 Big News! RealEye has secured EU funding to enhance webcam eye-tracking using machine learning! This project will improve calibration speed, accuracy, and usability, making research more precise and accessible.
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Transforming ESP Learning with RealEye Eye-Tracking
RealEye
RealEye
February 10, 2025

Transforming ESP Learning with RealEye Eye-Tracking
This study explored how RealEye eye-tracking helps analyze ESP students' interactions with multimodal websites. It highlighted the importance of text and layout design in engaging learners, offering personalized learning, and enhancing material design.
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Visual Journeys: Eye Tracking and Abstract Art Perception
RealEye
RealEye
February 3, 2025

Visual Journeys: Eye Tracking and Abstract Art Perception
A study using RealEye eye tracking investigated how individuals with varying levels of art expertise perceive abstract art. The research focused on the Gestalt principle of proximity, examining how participants grouped visual elements in the artwork.
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How do people experience the spaces they inhabit? The Role of Neurodesign in Shaping Our Perception of Built Spaces
RealEye
RealEye
January 27, 2025

How do people experience the spaces they inhabit? The Role of Neurodesign in Shaping Our Perception of Built Spaces
Eye-tracking used to analyze how minimalist and diverse environments shape user attention and perception. Do neutral spaces centralize attention? Do diverse spaces encourage exploration? Key elements like color, texture, and symbolic design trigger cognitive engagement, highlighting the role of neurodesign in creating emotionally engaging, memorable environments.
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Improving User Experience on Traveloka's Car Rental Feature with RealEye
RealEye
RealEye
January 6, 2025

Improving User Experience on Traveloka's Car Rental Feature with RealEye
RealEye’s eye-tracking technology was used to evaluate Traveloka's Car Rental feature. Metrics like gaze on screen, heatmaps, and emotional analysis revealed user difficulties with login and finding the rental feature. The study recommends improving feature visibility and simplifying login to enhance user experience and reduce confusion.
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What Your Eyes Say About Cities: Eye-Tracking and Urban Design
RealEye
RealEye
December 23, 2024

What Your Eyes Say About Cities: Eye-Tracking and Urban Design
A study used RealEye eye-tracking to explore how specific neighborhood elements like trash, RVs, and construction sites affect people's perceptions of urban environments. By combining gaze patterns with surveys, researchers linked visual attention to emotional responses, offering insights to improve urban planning and create cleaner, safer, and more inviting cities.
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Shaping the Future of Eye-tracking Research with Aydın Adnan Menderes University
RealEye
RealEye
December 10, 2024

Shaping the Future of Eye-tracking Research with Aydın Adnan Menderes University
Discover how Turkish researchers are using RealEye webcam-based eye-tracking technology to explore visual attention across media, psychology, and political campaigns.
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Analyzing User Interaction with the National Gallery of Indonesia’s Instagram
RealEye
RealEye
December 6, 2024

Analyzing User Interaction with the National Gallery of Indonesia’s Instagram
RealEye’s eye-tracking technology was used to analyze user interaction with the National Gallery of Indonesia’s Instagram. Metrics like gaze count, fixation count, and heatmaps revealed that visual content and exhibitions captured the most attention. Older users engaged more deeply, while younger users browsed faster, highlighting age-related differences in behavior.
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Cognitive Insights with RealEye – the Role of Attentional Mechanisms in Working Memory Efficiency Across Adulthood
RealEye
RealEye
November 13, 2024

Cognitive Insights with RealEye – the Role of Attentional Mechanisms in Working Memory Efficiency Across Adulthood
The study used RealEye's eye-tracking technology to analyze attentional mechanisms and working memory efficiency across adulthood. It found that attention remains stable with age, while working memory declines.
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The eye-ear relationship: investigating auditory impacts on subtitle reading and comprehension with eye-tracking
RealEye
RealEye
November 7, 2024

The eye-ear relationship: investigating auditory impacts on subtitle reading and comprehension with eye-tracking
A study used RealEye eye-tracking to explore how subtitles impact language learning. Findings revealed greater reliance on subtitles without audio, higher cognitive effort for Spanish than Arabic subtitles, and improved comprehension without audio distractions. RealEye enabled detailed insights into subtitle processing and the interplay of auditory and visual inputs.
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Optimizing the Presentation of Learning Materials with RealEye
RealEye
RealEye
November 5, 2024

Optimizing the Presentation of Learning Materials with RealEye
A study using RealEye eye-tracking explored how Generation Z students engage with educational materials. It found that alternating text and images was most effective for diverse learning preferences, emphasizing the importance of personalizing content to improve engagement and retention in modern education.
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Analyzing Email Campaign Effectiveness Through Eye Tracking
RealEye
RealEye
October 10, 2024

Analyzing Email Campaign Effectiveness Through Eye Tracking
This study analyzed how consumers engage with promotional and welcome emails from fashion brands. It tracked eye movements to explore which elements of emails capture attention, providing insights for improving email marketing strategies and increasing engagement.
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Visual attention during exposure to disinformation
Martyna Pietrzak
Martyna Pietrzak
September 26, 2024

Visual attention during exposure to disinformation
In this study, RealEye was used to track how participants engage with disinformation. The study found that bold headlines, sensational images, and celebrity figures captured the most attention, while critical details like altered logos and suspicious sources were often overlooked. These findings suggest a need for stronger media literacy to help viewers recognize subtle signs of manipulation.
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When Eye-tracking Meets AI in Dermatology
RealEye
RealEye
September 26, 2024

When Eye-tracking Meets AI in Dermatology
This study uses eye-tracking technology to explore the impact of Artificial Intelligence (AI) and Explainable AI (XAI) on dermatologists' melanoma diagnoses. It focuses on how eye movement patterns reflect their engagement with AI tools.
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RealEye in Neuromarketing: A Case Study with Fruvita
RealEye
RealEye
August 30, 2024

RealEye in Neuromarketing: A Case Study with Fruvita
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Visual Exploration Patterns of Subjects Viewing a Crime Scene
RealEye
RealEye
August 30, 2024

Visual Exploration Patterns of Subjects Viewing a Crime Scene
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Using RealEye to Understand Emotion Dysregulation in Young Children
RealEye
RealEye
August 28, 2024

Using RealEye to Understand Emotion Dysregulation in Young Children
A study explores the connection between visual attention and emotion regulation in children aged 3 to 8. Using the RealEye eye-tracking platform, researchers examined how children's gaze patterns towards emotional faces are linked to their emotional regulation skills. The findings suggest that children with higher emotion dysregulation (ED) show less visual attention to negative emotions like anger, especially in younger children, indicating that visual avoidance might be a strategy to cope with unpleasant emotions. This research highlights the potential of eye-tracking tools like RealEye for early screening of ED-related mental health issues in children.
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List vs. Grid: Which Product Layout Drives More Sales on Smartphones?
RealEye
RealEye
August 4, 2024

List vs. Grid: Which Product Layout Drives More Sales on Smartphones?
Eye-tracking and AHP analysis revealed how e-commerce users engage with product listing pages. The list layout drew more attention to price and reviews, while the grid layout highlighted visual content and CTA buttons. These insights offer e-commerce platforms clear strategies to optimize their PLP design for higher sales and engagement.
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Improving Ad Impact: Lessons from Eye-Tracking with RealEye
RealEye
RealEye
August 1, 2024

Improving Ad Impact: Lessons from Eye-Tracking with RealEye
A study by Martínez Núñez (2024) used RealEye eye-tracking to analyze consumer engagement with textile ads. It found which elements attracted the most attention, and which were overlooked. The insights of this research highlight the importance of strategic ad design for improving engagement and conversion rates.
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How Multimedia Signaling Influences Attention and Learning Outcomes
RealEye
RealEye
July 23, 2024

How Multimedia Signaling Influences Attention and Learning Outcomes
The analysis of how multimedia signals affect student attention and learning. By tracking eye movements during educational videos, the study identified elements that enhance engagement and retention, offering insights for improving online learning materials.
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Enhancing Gambling Website Usability with RealEye
Martyna Pietrzak
Martyna Pietrzak
July 22, 2024

Enhancing Gambling Website Usability with RealEye
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Gender Selection Dilemma in FMCG Advertising
RealEye
RealEye
July 22, 2024

Gender Selection Dilemma in FMCG Advertising
Choosing a celebrity’s gender for FMCG ads is a strategic challenge. Most research has focused on comparing celebrities with non-celebrities, overlooking the impact of male versus female endorsers. The study by Sinha, M., Misra, M. & Mishra, S. (2024) fills that gap using RealEye and surveys to analyze how a celebrity’s gender affects consumer attention and trust.
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Packaging Optimization via Eye-tracking
RealEye
RealEye
July 11, 2024

Packaging Optimization via Eye-tracking
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Improving Web Usability with eye-tracking
RealEye
RealEye
June 15, 2024

Improving Web Usability with eye-tracking
Explore how SMA Negeri 1 Sokaraja improved their website's usability using RealEye. This study highlights the effective placement of several website elements and the need for better engagement in other sections. By analyzing user focus and interaction, the researchers identified areas for enhancement to boost user satisfaction and website performance.
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Learning Model in Business Simulation Games: eye-tracking case study
RealEye
RealEye
May 28, 2024

Learning Model in Business Simulation Games: eye-tracking case study
Explore how RealEye’s eye-tracking uncovers player focus and engagement in business simulation games
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RealEye in Cybersecurity Research: Tracking User Vulnerabilities
RealEye
RealEye
March 5, 2024

RealEye in Cybersecurity Research: Tracking User Vulnerabilities
A study tracked university students' eye movements to analyze their responses to cyber-attacks like phishing, open Wi-Fi, password leaks, and bait attacks. Heatmaps generated from the data showed which areas of the screen captured the most attention, revealing key vulnerabilities and the need for better cybersecurity awareness and user interface improvements.
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