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Neuromarketing Tools

Screen-based Webcam Eye-Tracking, Mouse-tracking, Facial Coding, Surveys; Analysis Dashboard and Panelists - all in one place!

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GDPR-ready | No credit card required

Trusted by freelancers, small to big companies, students, and universities.

GroupM
Wavemaker
HotJar Xawards
Neurocamp
Warsaw University of Technology
RK Neurooconsulting

1. Create a study

Easily prepare a study in your web browser. Use images, videos or any website as a stimuli.

"RealEye has very friendly user system that helps us to generate the studies very quickly."
- Ari K. Demircio─člu,

2. Gather the data

Track participants from any place in the world. Turn their webcams into a screen-based face & eye-trackers. Connect with any panel, survey, tool or system. All the data is stored in the cloud, available from any web browser.

"RealEye accuracy is enough to easily analyse useful information about participants' gaze behaviour."
- Giovanni Federico, Neuropsychologist

3. Analyze the data

Use online dashboard to analyze gaze recordings, entertainment level, mouse movements, eye-tracking heatmaps with AOIs, or export the data to any tool.

"RealEye is a tool that allows us to quickly and easily choose the most effective display or OOH formats."
- Lucas Koldys,

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2525

companies already used RealEye

38

countries our customers are from

133197

number of finished tests

41054

number of unique participants

4069

studies made by our customers

David HotJar
HotJar logo
David Darmanin
CEO, hotjar.com

"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

You can connect with any survey tool

Survey logo

Stop struggling with all the equipment in your lab.

RealEye is an "all-in-one" solution to conduct distributed eye-tracking/neuromarketing studies, and analyze the data from your web browser. Spend less time programming. Speed up your analysis.

Read RealEye Whitepaper

Take a Quick Look
at How It Works

Frequently Asked Questions

RealEye studies are proven to be around 110 px accurate. This allows analyzing users interaction on a website with precision reaching the size of a single button.
We predict the gaze point with frequency up to 60 Hz.

For in-depth analysis of webcam eye-tracking accuracy check the following articles:

Webcam eye-tracking is an innovative method that predicts a person's gaze point.
We use the computing power of regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects panelist's face, pupils and predicts a gaze point.
All of this is performed entirely in a web browser in real-time. Thanks to this, panelists do not have to worry about their privacy. We do not send any image or sound to our servers. We only store the gaze point predictions from our AI, in the form of basic text data similar to "Timestamp: 10, GazePointX: 200, GazePointY: 330".

You can read more about eye-tracking here .

Either your own participants or RealEye testers. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam.

We also have a network of panelists from all around the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye testers. We will not show them your stimuli before the test starts, so their interaction will be natural.

RealEye is tested and works with the following hardware and software setup:
  • Google Chrome or Edge (10) web browser,
  • PC/Laptop with Microsoft Windows 10 or Mac (Macbook, iMac) with MacOS,
  • a laptop integrated webcam or USB webcam,
  • RealEye DOES NOT allow running eye-tracking test on a mobile device (smartphone),
  • required screen resolution is 1024x968 pixels or more. Only horizontal screen orientations are supported.
Read more:
Yes, Since version 6.10 RealEye can also collect and store basic information about Facial Coding. You can check the entertainment level in time for each of the participants and in the aggregated way. This is very useful for testing video advertisements.

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