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RealEye explainer

Screen-based Webcam Eye-Tracking. Online.

Create studies, track participants remotely, analyze instantly - all in your web browser!

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Trusted by freelancers, small to big companies, students, and universities.

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1. Create a study

Easily prepare a study in your web browser. Use images, videos or any website as a stimuli.

2. Gather the gaze data

Track participants from any place in the world. Turn their webcams into a screen-based eye-trackers. Store the data in the cloud. Connect with any panel, survey, tool or system.

3. Analyze the data

Online dashboard to analyze gaze recordings, eye-tracking heatmaps with AOIs, or export the data to any tool you like.

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David HotJar
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David Darmanin

"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

Lewis UX Designer
Lewis UX Designer
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Lewis Healey
UX Designer,

"With RealEye, we found users weren't noticing key parts of our value proposition, that we couldn't have discovered with screen recordings or heatmaps. This service is invaluable and even better.....affordable."

Lukasz Koldrys
Lukasz Koldrys
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Lucas Koldys
Analytics & Insights Deputy Director, WaveMaker Poland

"RealEye has created a tool that allows us to quickly and easily choose the most effective display or OOH formats."

You can connect with any survey tool

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Stop struggling with eye-tracking equipment in your laboratory.

RealEye is an "all-in-one" solution to conduct distributed eye-tracking studies, and analyze the data from your web browser. Spend less time programming. Speed up your analysis.

Take a Quick Look
at How It Works

Frequently Asked Questions

Webcam eye-tracking is an innovative method that predicts a person's gaze point.
We use the computing power of regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects panelist's face, pupils and predicts a gaze point.
All of this is performed entirely in a web browser in real-time. Thanks to this, panelists do not have to worry about their privacy. We do not send any image or sound to our servers. We only store the gaze point predictions from our AI, in the form of basic text data similar to "Timestamp: 10, GazePointX: 200, GazePointY: 330".

You can read more about eye-tracking here .
RealEye studies are proven to be around 100px (~1.5 cm) accurate with an average error on the visual angle of 4.17 deg. This allows analyzing users interaction on a website with precision reaching the size of a single button.
We predict the gaze point with frequency up to 60 Hz.

Check how to get accurate results.

For in-depth analysis of webcam eye-tracking accuracy check the following articles:

Either your own participants or RealEye testers. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam.

We also have a network of panelists from all around the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye testers. We will not show them your stimuli before the test starts, so their interaction will be natural.

RealEye is tested and works with the following hardware and software setup:
  • Google Chrome or Edge (10) web browser,
  • PC/Laptop with Microsoft Windows 10 or Mac (Macbook, iMac) with MacOS,
  • a laptop integrated webcam or USB webcam,
  • RealEye DOES NOT allow running eye-tracking test on a mobile device (smartphone),
  • required screen resolution is 1024x968 pixels or more. Only horizontal screen orientations are supported.
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