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Three approaches to testing websites with eye-tracking

Discover new ways to test websites with Realeye.io's eye-tracking technology.
We’ve developed three ways to study how people look at websites with online eye tracking. This will help you understand what parts they pay the most attention to and how they move their eyes. By watching their gaze, you will see what they like to look at first and what might confuse them. With multiple testers RealEye will draw true eye-tracking heatmaps.
Read the text below to learn the differences between the three approaches.

Embedded website

If you want to do advertisement, creative or placement testing with eye-tracking at scale - that is the best choice. Panelists browse a real (html) website with this type of study and you get all eye-tracking metrics for your Arrea of Interest.
This works even with floating elements like ex. sticky ads.
‍
Embedded website eye-tracking study is right for quantitative research.

Website mockup

If you want to see how  ad / placement / creatives testing or see how users engage with your website or app mockup with eye-tracking - that the right choice.
‍
Website mockup eye-tracking study is right for quantitative and qualitative research

Screen recording

If you want to understand customer journey online, ex. which channels do panelist use to review a product - this type of study is the best choice.
‍
Website mockup eye-tracking study is right for qualitative research like UX testing.

To see the pros and cons (limitations) of each of the study types, please check this article on our Support

Technical specification

  • image/svg+xml
    Works with any webcam
    We recommend at least 640x480p resolution.
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    Works with Chrome/Firefox/Edge/Safari
    We recommend using Chromium-based browsers (Chrome, Edge).
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    30Hz sampling rate
    We're collecting the data every 33ms
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    ~110px accuracy
    Read more about the accuracy in our Whitepaper.
  • image/svg+xml
    Up to 60 minutes long sessions
    The maximum study length depends on the license.
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    GDPR compliant
    We don't store any panelist videos or images. Read more here

You can also connect with any survey tool or panel

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News from RealEye Blog

2022-07-21

Interview with Andrew Duchowski

We're pleased to present our next episode of the short interview series: this time, we chatted with Andrew Duchowski from Clemson US, who told us about the current challenges and opportunities in the eye-tracking field.
Grab your coffee and click the video!

Frequently Asked Questions

Do all the above methods work on mobile?

Embedded website and website mockup tests work on mobile.
Screensharing is available only on desktops though.
If you'd like to learn more about pros and cons of all three methods see this article: ‍

How accurate are the eye-tracking results?

RealEye studies are proven to be around 110 px accurate. This allows analyzing users interaction on a website with precision reaching the size of a single button.We predict the gaze point with frequency up to 60 Hz.For in-depth analysis of webcam eye-tracking accuracy check the following articles:‍

How does online webcam eye-tracking work?

Webcam eye-tracking is an innovative method that predicts a person's gaze point.We use the computing power of regular PC/laptop to run AI (Deep neural network) that analyzes images coming from a webcam. The AI detects a panelist's face, pupils and predicts a gaze point.All of this is performed entirely in a web browser in real-time. Thanks to this, panelists do not have to worry about their privacy. We do not send any image or sound to our servers. We only store the gaze point predictions from our AI, in the form of basic text data similar to "Timestamp: 10, GazePointX: 200, GazePointY: 330".

‍You can read more about eye-tracking here .

Who can participate in my study?

Either your own or RealEye participants. You can invite your users or panel and share the study with them using a participation link. All they need to have is a laptop/PC with a webcam.We also have a network of panelists from all over the world - mainly from the UK and the US. Randomly picked users can be assigned to your task. They are called RealEye participants. We will not show them your stimuli before the test starts, so their interaction will be natural.

Note: RealEye participants can't take part in a 'Live Website' studies and studies longer than 10 minutes. Read more about the limitations here.

What equipment or setup does RealEye require?

Webcam Eye-tracking Hardware and Software Requirements

Can I export the data to CSV (or any other format)?

Yes, you can download the data collected during the study as a CSV file. For more details please refer to https://support.realeye.io/data-export-to-csv/

Also, you can download each AOI CSV file.

If there’s any data that you would like the CSV file to include, please contact us and we’ll provide any additional data.

Do you provide Eye-Tracking Reports?

Our tool doesn’t generate reports. As a result you’ll receive gaze and mouse recordings, heatmaps with an AOI tool and CSV files (including the AOI data). You can download all the data you need: heatmaps as a PNG file, recordings as an MP4 file and the CSV file, easily translated into an excel file.

Can I integrate RealEye with other tools?

You can easily integrate the RealEye tool with external tools (eg. surveys), but also compare the results obtained from other tools using our CSV file (i.e. by the timestamp).

I have another question

Please visit https://support.realeye.io to learn more or use our contact form.
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