Use cases for the screen-based Webcam Eye-Tracking. Online.

One solution - many use cases

Conduct entire quantitative & qualitative eye-tracking research remotely. RealEye is a simple yet powerful tool that helps you get behavioral data about people. Create a study in 3 simple steps and get results - even in 5 minutes from now!

Website UX testing

Test live websites, images, screenshots or website mockups and analyze data thanks to screen and gaze point recordings.

RealEye can be just a part of a longer study as you can easily integrate it into any external tool (eg. survey) using simple URL redirection.

» Take part in sample study
» See sample recording

Packaging & shelf tests

Create A/B tests and analyze data using AOI Analyzer to discover how many gaze points, fixations & clicks each product acquired using our online dashboard.

You can export data to any other tool using our CSV exports and merge it with other sources like EEG.

» Take a look at sample heatmaps

Video Ads.

Analyze how much attention participants paid to different parts of video ad using aggregated heatmaps with AOIs and panelists gaze recordings.

See Facial Coding data and analyze the happiness and surprise level of each participant separately and in the aggregated way.

» Take part in sample study
» See sample results
» See sample aggregated results

Static Ads for On-line and OOH

Create various A/B tests to learn which of them are potentially acquiring more attention of the target audience. Run in-depth design tests to make sure your audience is paying attention to the most critical elements of your creatives.

Research/Education

Run research on any set of static images and videos or on a live website. We're aware that your use-case may vary depending on your research. Use RealEye in any way to test your hypothesis and analyze results both on our Analytics dashboard or in your favorite tool via CSV export.

» Learn more about non-commercial offer

Stefan Papadakis
Insight Consultant, IPSOS

"Webcam-based eye-tracking has vast potential within market research and RealEye made a great effort customizing their solutions to our needs. We succeeded in having live online interviews with eye-tracking included and we look forward to build on this pilot study to take further advantage of this solution in future research."

David Darmanin
CEO, hotjar.com

"I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

Lewis Healey
UX Designer, firebox.com

"With RealEye, we found users weren't noticing key parts of our value proposition, that we couldn't have discovered with screen recordings or heatmaps. This service is invaluable and even better.....affordable."

Becca Xu
Senior UX researcher
mid-sized global consulting company based in the U.S.

"“I work on usability testing projects on a regular basis and I’m so glad that we have found RealEye! I have thoroughly enjoyed the impeccable customer service that Adam’s team has provided. They are friendly, accommodating, and responsive to our questions and concerns. The product serves our needs well and it’s constantly improving. It really makes remote testing possible and convenient"

Lucas Koldys
Analytics & Insights Deputy Director, WaveMaker Poland

"RealEye has created a tool that allows us to quickly and easily choose the most effective display or OOH formats."

Frequently Asked Questions

Can I export the data to CSV (or any other format)?

Yes, you can download the data collected during the study as a CSV file. For more details please refer to https://support.realeye.io/data-export-to-csv/

Also, you can download each AOI CSV file.

If there’s any data that you would like the CSV file to include, please contact us and we’ll provide any additional data.

Do you provide emotional analysis?

Yes, since version 6.10 RealEye can also collect and store basic information about Facial Coding. You can check the entertainment level in time for each of the participants and in the aggregated way. This is very useful for testing video advertisements.

Do you provide Eye-Tracking Reports?

Our tool doesn’t generate reports. As a result you’ll receive gaze and mouse recordings, heatmaps with an AOI tool and CSV files (including the AOI data). You can download all the data you need: heatmaps as a PNG file, recordings as an MP4 file and the CSV file, easily translated into an excel file.

Can I integrate RealEye with other tools?

You can easily integrate the RealEye tool with external tools (eg. surveys), but also compare the results obtained from other tools using our CSV file (i.e. by the timestamp).

Can I test live websites?

Yes, you can test live websites with no need to include any scripts or code on the tested websites.