Shopper research is a study of consumer behavior and decision-making processes in a retail environment. It involves analyzing how shoppers navigate through the stores (offline & online), interact with products, and make choices (customer journey). Shopper researchers aims to gain insights that businesses can leverage to optimize product placement and tailor marketing strategies to meet consumer preferences. The bottom line is that the success of a product is rarely only an effect of product quality and shopper research helps brands understand how other factors influence the chances of success.
RealEye can gauge potential customer responses to your products using advanced eye-tracking technology. Whether your product is featured in an online display, introduced as a new concept, or placed in a virtual shelf setting, RealEye facilitates insightful analysis through eye-tracking. You can:
Depending on the environment and hypothesis, you can build your study and create a fully-remote test based on: