RealEye for Rensselaer Lally School of Management

Damian Sromek
November 22, 2020

As part of the country’s first technological research university, the Lally School of Management uses a technology-driven business education to shape leaders who have the perspectives and experiences needed to meet the multifaceted challenges of the 21st century.
We had a chance to interview Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management.

Gaurav, why did you decide to move your eye-tracking research to the Cloud?

Due to the covid-19 pandemic it was not possible to conduct research in my lab. After reading about the camera-based eye-tracking, I was comfortable to move to web-based eye-tracking.

Why did you choose RealEye?

I searched for various companies and talked to a couple of them. Beata (from realeye) seemed to know about eye-tracking and she understood my issues immediately. Also, Adam was nice to be flexible as per my requirements. Thus, I chose realeye from the options I had.

How fast and handy was your integration with RealEye?

Very fast and convenient.

Gaurav Jain
Assistant Professor of Marketing
Rensselaer Lally School of Management

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