Recent articles:
RealEye
January 29, 2026
RealEye Device Comparison Test
This study compares eye-tracking data collected from four device types (desktops/laptops, tablets, smartphones vertical/horizontal) completing identical RealEye tests. The results demonstrate strong consistency across devices and participant groups, with practical recommendations for cross-device eye-tracking research.
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RealEye
December 1, 2025
Noise, color, and confusion: tracking how people read the sound of cities
How do people read maps that show sound? And what happens when those maps contain uncertainty? This study focuses on how users interpret uncertainty in environmental noise models - visual maps that show road traffic noise across cities.
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RealEye
November 17, 2025
Understanding Smokers’ Reactions to Anti-Smoking Ads
This study used RealEye to explore how smokers respond to positive and negative anti-smoking ads. Learn how eye tracking and emotion data revealed why encouraging messages work better than fear-based ones.
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Adam Cellary
November 5, 2025
RealEye.io - the pricing will be updated on November 26th
At RealEye, we remain committed to delivering the high-quality service you’ve come to rely on. As we continue to enhance our tools and improve the overall experience, we’ve worked hard to keep the price adjustments as minimal as possible. Learn about the updated pricing model.
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RealEye
November 3, 2025
The Gravity of the Center: What Grabs Attention in Vertical Videos?
Research reveals the power of the center in vertical videos: viewers focus more, process content better, and stay engaged when the main subject stays in the middle rather than moving around.
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RealEye
October 20, 2025
How non-science background students solve Chemistry Problems?
Observe how pre-service chemistry teachers from non-science backgrounds approached problem solving. The research reveals how visual attention patterns relate to performance and highlights areas for better instructional support.
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RealEye
September 29, 2025
The New Formula for Ads: Eye-Tracking in F1
Ever wondered who’s really watching the ads during a Formula 1 race? 🏎️👀 Personalized digital billboards aren’t just clever - they work. Learn how fans’ eyes follow the action and which brands win the attention race.
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RealEye
August 25, 2025
Tracking Tourist Perceptions in Protected Areas - A Multimodal Approach
How do tourists really see - and feel about - their impact on nature? Combining immersive fieldwork with a 360° camera and RealEye eye-tracking revealed a surprising gap: tourists noticed wildlife interactions but often felt neutral or even joyful, even when behaviors might harm the environment. The results show that awareness alone isn’t enough - emotional connection is key to inspiring action.
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RealEye
August 11, 2025
Eye-Tracking the Cognitive Load of GPT-4o vs Human-Translated Arabic Subtitles
AI subtitles or human - who does it better? Eye-tracking data reveals surprising insights about viewer effort with GPT-4o Arabic subtitles. See how RealEye uncovered what your eyes are really doing.
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RealEye
July 28, 2025
Boosting E-Commerce with Eye-Tracking and Augmented Reality
Discover how RealEye helped reveal the power of AR in e-commerce—boosting user attention, emotion, and brand trust with eye tracking and facial expression analysis.
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RealEye
July 14, 2025
Decoding Emotional and Spiritual Responses Across Languages with Eye-tracking
Explore how eye-tracking reveals the emotional and spiritual impact of language. This article shows how RealEye helped researchers study bilingual experiences across cultures and words.
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RealEye
June 30, 2025
Supporting Neurodivergent Students with RealEye
A study used RealEye to track how students with dyslexia and attention disorders read science texts. Highlighted text supported focus, while decorative images caused distraction. Eye-tracking revealed clear differences in reading patterns, helping identify which designs reduce cognitive load and improve accessibility for neurodivergent learners.
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RealEye
June 30, 2025
Tracking Attention in Scientific Texts: Insights from Adult Learners
This study used RealEye's webcam-based eye-tracking to explore how adult learners engage with scientific articles and posters. The research reveals how layout design, language, and content placement influence attention and reading behavior - offering practical insights for educators designing digital learning materials.
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RealEye
June 16, 2025
What Really Grabs People’s Attention - Static or Dynamic Content?
A university study used RealEye to measure how people engage with static images and video content. This blog post breaks down the method, metrics, and how RealEye brought the insights to life.
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RealEye
June 2, 2025
Do Celebrities Influence Bank Poster Engagement?
Can celebrities truly boost the impact of bank ads? A new study using RealEye eye tracking and facial coding reveals surprising insights - like why text outshines star power, and what really captures attention.
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RealEye
May 22, 2025
Measuring the Emotional Power of Mobile Brand Logos
This study explored how consumers respond to logos from Apple, Samsung, Xiaomi, and Oppo. Through eye tracking and facial coding, researchers found that logo familiarity affects attention and emotion, offering insights for effective brand design.
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RealEye
April 21, 2025
Effects of Organic Food Labels on Consumer Preference
Can a simple product label change how we feel and buy? A recent neuromarketing study says yes - and RealEye was right at the heart of the discovery :-)
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RealEye
April 7, 2025
Eyes on Memory and Attention: RealEye in Consumer Research
This neuroscience study explored how everyday visuals - like product packaging - capture our attention and influence what we remember, even without trying. Learn how eye-tracking and brain data revealed new insights into memory.
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RealEye
March 31, 2025
The Role of Consumers’ Visual Attention Stimuli in Advertising
This study explores how visual design elements in food ads affect consumer attention and perception using eye-tracking technology. It identifies which ad features, like design complexity and authenticity, capture attention and how they influence consumer engagement and attitudes toward the product.
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RealEye
March 17, 2025
Enhancing Urban Development Transparency: UX Improvements for the "Praha Zítra" Web Application
Discover how UX research improved the Praha Zítra web application for urban project transparency. Learn about key findings, user research, and design enhancements shaping Prague’s smart city initiatives.
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RealEye
March 10, 2025
Analyzing Visual Attention in Fashion Advertisements
Discover how RealEye eye-tracking technology was used to analyze visual attention in fashion ads and its impact on body image. This study reveals key insights into social comparison, the drive for thinness, and ethical marketing strategies.
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RealEye
March 10, 2025
Enhancing YouTube’s User Experience: Eye Tracking Insights from RealEye
This Eye-tracking study using RealEye reveals usability challenges in YouTube’s Clip feature, highlighting user attention patterns and UI improvement needs.
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RealEye
February 24, 2025
Revealing Pinkwashing: How RealEye Helped Analyze Consumer Reactions
How consumers react to pinkwashing in ads? Highlighting the gap between brand messaging and authenticity.
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RealEye
February 17, 2025
Shaping Passenger Experience: An Eye-Tracking Study of Public Transportation Built Environment
How cabin design impacts passenger attention? Guiding transit improvements for a more engaging user experience.
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Martyna Pietrzak
February 14, 2025
RealEye's success at succeet25 ;-)
RealEye had a great time at succeet25 in Wiesbaden, Germany, where we presented our webcam-based eye-tracking. We demonstrated how it helps improve UX research, ad testing, and marketing strategies by providing valuable insights into customer behavior. Exciting future innovations ahead!
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Adam Cellary
February 13, 2025
Exciting News: EU Funding for RealEye!
🚀 Big News! RealEye has secured EU funding to enhance webcam eye-tracking using machine learning! This project will improve calibration speed, accuracy, and usability, making research more precise and accessible.
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RealEye
February 10, 2025
Transforming ESP Learning with RealEye Eye-Tracking
This study explored how RealEye eye-tracking helps analyze ESP students' interactions with multimodal websites. It highlighted the importance of text and layout design in engaging learners, offering personalized learning, and enhancing material design.
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RealEye
February 3, 2025
Visual Journeys: Eye Tracking and Abstract Art Perception
A study using RealEye eye tracking investigated how individuals with varying levels of art expertise perceive abstract art. The research focused on the Gestalt principle of proximity, examining how participants grouped visual elements in the artwork.
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RealEye
January 27, 2025
How do people experience the spaces they inhabit? The Role of Neurodesign in Shaping Our Perception of Built Spaces
Eye-tracking used to analyze how minimalist and diverse environments shape user attention and perception. Do neutral spaces centralize attention? Do diverse spaces encourage exploration? Key elements like color, texture, and symbolic design trigger cognitive engagement, highlighting the role of neurodesign in creating emotionally engaging, memorable environments.
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RealEye
January 6, 2025
Improving User Experience on Traveloka's Car Rental Feature with RealEye
RealEye’s eye-tracking technology was used to evaluate Traveloka's Car Rental feature. Metrics like gaze on screen, heatmaps, and emotional analysis revealed user difficulties with login and finding the rental feature. The study recommends improving feature visibility and simplifying login to enhance user experience and reduce confusion.
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RealEye
December 23, 2024
What Your Eyes Say About Cities: Eye-Tracking and Urban Design
A study used RealEye eye-tracking to explore how specific neighborhood elements like trash, RVs, and construction sites affect people's perceptions of urban environments. By combining gaze patterns with surveys, researchers linked visual attention to emotional responses, offering insights to improve urban planning and create cleaner, safer, and more inviting cities.
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RealEye
December 10, 2024
Shaping the Future of Eye-tracking Research with Aydın Adnan Menderes University
Discover how Turkish researchers are using RealEye webcam-based eye-tracking technology to explore visual attention across media, psychology, and political campaigns.
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RealEye
December 6, 2024
Analyzing User Interaction with the National Gallery of Indonesia’s Instagram
RealEye’s eye-tracking technology was used to analyze user interaction with the National Gallery of Indonesia’s Instagram. Metrics like gaze count, fixation count, and heatmaps revealed that visual content and exhibitions captured the most attention. Older users engaged more deeply, while younger users browsed faster, highlighting age-related differences in behavior.
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RealEye
November 21, 2024
Using eye-tracking to study swearword translation in films
The study used RealEye’s eye-tracking to examine how translation strategies for subtitled swearwords affect cognitive processing. Metrics like fixation duration, fixation count, and time to first fixation revealed that swearwords drew attention quickly and required more cognitive effort, especially when non-literal translation strategies like omission were used.
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RealEye
November 13, 2024
Cognitive Insights with RealEye – the Role of Attentional Mechanisms in Working Memory Efficiency Across Adulthood
The study used RealEye's eye-tracking technology to analyze attentional mechanisms and working memory efficiency across adulthood. It found that attention remains stable with age, while working memory declines.
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RealEye
November 7, 2024
The eye-ear relationship: investigating auditory impacts on subtitle reading and comprehension with eye-tracking
A study used RealEye eye-tracking to explore how subtitles impact language learning. Findings revealed greater reliance on subtitles without audio, higher cognitive effort for Spanish than Arabic subtitles, and improved comprehension without audio distractions. RealEye enabled detailed insights into subtitle processing and the interplay of auditory and visual inputs.
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RealEye
November 5, 2024
Optimizing the Presentation of Learning Materials with RealEye
A study using RealEye eye-tracking explored how Generation Z students engage with educational materials. It found that alternating text and images was most effective for diverse learning preferences, emphasizing the importance of personalizing content to improve engagement and retention in modern education.
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Martyna Pietrzak
October 23, 2024
📱Introducing #InstagramMockups at RealEye!
We are pleased to announce that our new #InstagramMockups feature is now available at RealEye! Our #InstagramMockups allow you to easily present your designs on smartphones in a lifelike Instagram layout. Whether you're promoting a product, impressing clients, or enhancing your portfolio, this tool ensures your work looks its best!
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RealEye
October 10, 2024
Analyzing Email Campaign Effectiveness Through Eye Tracking
This study analyzed how consumers engage with promotional and welcome emails from fashion brands. It tracked eye movements to explore which elements of emails capture attention, providing insights for improving email marketing strategies and increasing engagement.
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Martyna Pietrzak
September 26, 2024
Visual attention during exposure to disinformation
In this study, RealEye was used to track how participants engage with disinformation. The study found that bold headlines, sensational images, and celebrity figures captured the most attention, while critical details like altered logos and suspicious sources were often overlooked. These findings suggest a need for stronger media literacy to help viewers recognize subtle signs of manipulation.
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RealEye
September 26, 2024
When Eye-tracking Meets AI in Dermatology
This study uses eye-tracking technology to explore the impact of Artificial Intelligence (AI) and Explainable AI (XAI) on dermatologists' melanoma diagnoses. It focuses on how eye movement patterns reflect their engagement with AI tools.
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Martyna Pietrzak
September 24, 2024
Optimizing RealEye Calibration on Computers: Point Count and Accuracy
Explore how the number of calibration points affects accuracy on Computers. We compared five calibration methods: 5-, 13-, 21-, 39-, and 78 points, by evaluating their performance across screen areas and participant data quality. The goal is to find a balance between accuracy and calibration complexity for various research needs.
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RealEye
August 29, 2024
From Maynooth with Insights: RealEye’s ECEM 2024 Experience
At ECEM 2024 in Maynooth, Ireland, RealEye showcased the webcam-based eye-tracking technology and an interactive demo of the Machine Learning eye tracker. The conference was a fantastic opportunity to connect with the eye-tracking community and explore new research possibilities. We're excited to build on the insights and connections gained.
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RealEye
August 28, 2024
Using RealEye to Understand Emotion Dysregulation in Young Children
A study explores the connection between visual attention and emotion regulation in children aged 3 to 8. Using the RealEye eye-tracking platform, researchers examined how children's gaze patterns towards emotional faces are linked to their emotional regulation skills. The findings suggest that children with higher emotion dysregulation (ED) show less visual attention to negative emotions like anger, especially in younger children, indicating that visual avoidance might be a strategy to cope with unpleasant emotions. This research highlights the potential of eye-tracking tools like RealEye for early screening of ED-related mental health issues in children.
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RealEye
August 4, 2024
List vs. Grid: Which Product Layout Drives More Sales on Smartphones?
Eye-tracking and AHP analysis revealed how e-commerce users engage with product listing pages. The list layout drew more attention to price and reviews, while the grid layout highlighted visual content and CTA buttons. These insights offer e-commerce platforms clear strategies to optimize their PLP design for higher sales and engagement.
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RealEye
August 1, 2024
Improving Ad Impact: Lessons from Eye-Tracking with RealEye
A study by Martínez Núñez (2024) used RealEye eye-tracking to analyze consumer engagement with textile ads. It found which elements attracted the most attention, and which were overlooked. The insights of this research highlight the importance of strategic ad design for improving engagement and conversion rates.
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RealEye
July 23, 2024
How Multimedia Signaling Influences Attention and Learning Outcomes
The analysis of how multimedia signals affect student attention and learning. By tracking eye movements during educational videos, the study identified elements that enhance engagement and retention, offering insights for improving online learning materials.
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RealEye
July 22, 2024
Gender Selection Dilemma in FMCG Advertising
Choosing a celebrity’s gender for FMCG ads is a strategic challenge. Most research has focused on comparing celebrities with non-celebrities, overlooking the impact of male versus female endorsers. The study by Sinha, M., Misra, M. & Mishra, S. (2024) fills that gap using RealEye and surveys to analyze how a celebrity’s gender affects consumer attention and trust.
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April Miller
July 18, 2024
Personalization Through Eye Tracking in E-Commerce
Discover how eye-tracking technologies enhance e-commerce experiences by keeping shoppers engaged and increasing conversions. RealEye's platform shows where users focus on a webpage, helping brands make informed decisions about product placement, content layout, and personalized marketing strategies.
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Irene Centenaro
July 11, 2024
Understanding User Behavior: Enhancing a website with RealEye.io
Ida, a freelance therapist in Turkey, faced challenges with her website’s performance. Neuromarketer Irene Centenaro utilized RealEye.io’s eye-tracking to diagnose the issues. The analysis highlighted key areas for improvement, helping Ida enhance user engagement and lead conversion.
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Ethan T. Lewis
July 2, 2024
8 Ways Implicit Cultural Cues Shape Advertisement Perception
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Adam Cellary
June 20, 2024
Building Authenticity in Market Research: Insights from Jake Pryszlak
In this interview, Adam from RealEye.io speaks with Jake Pryszlak, an acclaimed market researcher and speaker. The conversation covers Jake's career journey, beginning with his initial project involving research on disabled individuals, which highlighted the impact and importance of research.
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RealEye
June 15, 2024
Improving Web Usability with eye-tracking
Explore how SMA Negeri 1 Sokaraja improved their website's usability using RealEye. This study highlights the effective placement of several website elements and the need for better engagement in other sections. By analyzing user focus and interaction, the researchers identified areas for enhancement to boost user satisfaction and website performance.
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Martyna Pietrzak
June 7, 2024
Game On: RealEye at ETRA 2024
At ETRA 2024 in Glasgow, RealEye showcased its webcam-based eye-tracking technology, demonstrating its potential across fields like healthcare and fashion design. Highlights included a research poster on responsible gambling, the interactive “Hunt the Dots” game, and a panel on diversity in eye-tracking. The event provided valuable feedback and inspired us to continue advancing eye-tracking technology.
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RealEye
May 28, 2024
Learning Model in Business Simulation Games: eye-tracking case study
Explore how RealEye’s eye-tracking uncovers player focus and engagement in business simulation games
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Ethan T. Lewis
May 22, 2024
Prototype Testing – Key to a Successful Product Launch in 2024
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Adam Cellary
April 30, 2024
Adapting to Change and Innovation in Market Research: Insights from Kerry Hecht, CEO of 10K Ecosystem
In the dynamic world of market research, staying ahead means embracing change and innovation. Recently, I had the privilege of sitting down with Kerry Hecht, the CEO and founder of 10K Ecosystem, to discuss just that. Kerry shared fascinating insights into the rebranding of her company from Echo to 10K and detailed the innovative strategies her team is employing to tackle some of the industry's most persistent challenges.
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Alicja Kowalczewska, PhD
April 25, 2024
Seven Universal Facial Expressions: Exploring the Basics of Human Emotion
Learn about the seven universal facial expressions. They are key in understanding human emotions and are used in RealEye’s facial expression recognition system to analyze visual attention and emotional impact.
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Adam Cellary
April 23, 2024
RealEye Study Statistics & Tools
The video introduces significant updates to a data analysis tool with a new feature called "Statistics and Tools." This upgrade, no longer in beta, enhances the ability to analyze eye-tracking data from study participants.
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Andrzej Morawski
April 17, 2024
Best Gazerecorder Altrnative
Stuck with GazeRecorder? Explore a world of possibilities! This article unveils the best GazeRecorder alternatives, featuring tools like Tobii, GP3 Eye Tracker, RealEye and Crazy Egg. We compare features, use cases, and functionalities to help you find the perfect eye-tracking software for your research needs.
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Andrzej Morawski
April 17, 2024
RealEye vs. GazeRecorder Comparison
In the hunt for a GazeRecorder replacement? This post unveils RealEye, a robust eye tracking tool. We compare RealEye and GazeRecorder feature-by-feature in a handy table, making it easy to see how RealEye goes beyond recording eye movements to uncover insights into visual attention and emotional impact for a richer understanding of user behavior.
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Andrzej Morawski
April 16, 2024
Top EyeLink eye tracker alternatives
Unsatisfied with traditional eye tracking solutions? Explore a wider range of options! This article delves into powerful alternatives that offer valuable insights into user behavior, all without breaking the bank.
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Adam Cellary
April 11, 2024
Unveiling Brand Authenticity: A Conversation with Dan Braker on Shaping Consumer Perceptions
In this insightful interview, Adam, the CEO of RealEye, converses with Dan Breaker, the president of Breakthrough Research, to explore the intricate world of brand authenticity. The discussion centers on how consumer expectations have shifted, now demanding more meaningful and value-aligned interactions with brands.
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Harikrishna Kundariya
April 8, 2024
Benefits of Using Boilerplate Code in Software Development
Boilerplate code accelerates the development process and maintains consistency across projects. By using boilerplate code, developers can focus on writing app-specific code. In this article, we will discuss the benefits of boilerplate code and explore when to use it.
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Ethan T. Lewis
April 3, 2024
The Power of Push Notifications: Engaging and Retaining Mobile App Users
Ethan explores push notifications as a strategy for engaging and retaining mobile app users. The article discusses the effectiveness of push notifications and provides insights into optimizing their impact on user behavior.
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Andrzej Morawski
March 29, 2024
Comparison of RealEye vs Sticky by Tobii Pro
See Sticky by Tobii Pro and RealEye comparison. We've compared different aspects of the tools and put them in one table. Enjoy!
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Andrzej Morawski
March 29, 2024
Best Tobii eye tracker alternative
Even though Tobii Pro offers good-quality eye trackers, they may have downsides. We've gathered a list of tools that could solve the obstacles you encountered using Tobi Pro. Check out our lists of alternatives and competing tools and software.
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Andrzej Morawski
March 28, 2024
Best iMotions eye tracker alternative
IMotion is quite often chosen by market research and academic researchers; however, it has some drawbacks. We present iMotions alternatives that can solve some of iMotions problems.
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Andrzej Morawski
March 28, 2024
RealEye vs. iMotions Comparison
See what are the main differences between RealEye and iMotions online eye-trackers.
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Adam Cellary
March 28, 2024
Unlocking the Secrets of Pricing: A Deep Dive into Neuropricing with Kai-Markus Mueller
In an insightful conversation with Kai Markus-Mueller, Professor of Consumer Behavior and Director of Pricing Research, the dialogue delved into the fascinating world of pricing and its significant impact on profit margins. Kai emphasized the measurable aspect of pricing, highlighting its power as the most substantial profit lever among variables like costs and volume. The discussion also tackled the challenges associated with adjusting prices, underscoring the need for market research to navigate these risks successfully.
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Adam Cellary
March 22, 2024
Empathy in Action: Navigating Consumer Insights with Rob Volpe
In this engaging dialogue, Adam, CEO of RealEye, delves into the world of empathy with Rob Volpe, an empathy activist and author renowned for his book "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time". Rob, who also serves as the founder and CEO of Ignite 360, shares profound insights on the innate human capacity for empathy, illustrating its presence across various species and its significant role in shaping personal and professional relationships.
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Adam Cellary
March 20, 2024
Interview: Byron Reeves, PhD, Stanford
This interview between Adam Cellary of RealEye.io and Professor Byron Reeves of Stanford University covers several fascinating topics primarily focusing on media psychology, technology use, and the innovative Human Screenome Project.
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Alicja Kowalczewska, PhD
March 12, 2024
Analysing Eye Tracking Data – How Can It Provide New Insights into Understanding Visual Attention?
If you have heard about eye tracking but are not quite sure what it is or what it can be used for – fear not! Here you can learn more about what kind of data is collected, how it can be modelled and analysed, and what are its application fields and further research perspectives.
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Adam Cellary
March 7, 2024
Decoding Consumer Behavior: The Future of Market Research and Insights with Richa Dubey
In an insightful interview on RealEye.io, Adam Cellary hosts Richa Dubey, a seasoned professional with two decades of experience in insights and analytics. Richa's extensive background includes roles at market research giants like Nielsen and Kantar, as well as leadership positions at Unilever and Carlsberg, where she specialized in innovations, social media analytics, and customer centricity.
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Adam Cellary
March 5, 2024
Exploring the Depths of Market Research with Julius Augustine: A Journey from Fieldwork to AI
In an insightful conversation with Adam Cellary from RealEye.io, Julius Augustine, a seasoned veteran in the market research industry with over 32 years of experience, shares his journey, insights, and predictions for the future of market research. Beginning his career in 1993, Julius was drawn to market research by the opportunity to meld his background in math, marketing, and emerging computer technology. His accidental entry into the field quickly turned into a lifelong passion for understanding human behavior and generating actionable insights for brands.
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RealEye
March 5, 2024
RealEye in Cybersecurity Research: Tracking User Vulnerabilities
A study tracked university students' eye movements to analyze their responses to cyber-attacks like phishing, open Wi-Fi, password leaks, and bait attacks. Heatmaps generated from the data showed which areas of the screen captured the most attention, revealing key vulnerabilities and the need for better cybersecurity awareness and user interface improvements.
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Małgosia Garapich-Nowicka
February 28, 2024
Use Mockup testing to improve usability of your projects - build better apps and websites
In a creative process, designers show final ideas with drawings or digital formats. These formats help to talk about ideas with other people involved in the project. They used to agree on the final design before testing it. These images are called mockups.
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Adam Cellary
February 26, 2024
User Research vs. User Testing: Which is Best for Improving User Experience?
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Adam Cellary
January 26, 2024
Innovative Ad Testing Through Neurons and RealEye Partnership
Neurons teamed up with RealEye, known for its webcam-based eye-tracking, to integrate scalable eye-tracking into Neurons' Explore tool. This partnership led to a custom plugin allowing ad placement testing on mockups across various devices without altering live websites.
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Ewa Sulewska
January 3, 2024
Understanding Quantitative Research Methods: A Comprehensive Guide
In social science, the choice of research method can shape the results of your study. That's why understanding the primary differences between quantitative and qualitative research becomes necessary. Unraveling the nuances between these two methods illustrates the core of academic exploration and the diverse complexity of knowledge construction.
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Andrzej Morawski
December 20, 2023
The Year 2023 in Glance and What's coming?
A personal sum-up of 2023 by our colleague Andrzej (Andrew) with plans for the next year.
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Ewa Sulewska
December 15, 2023
Advertising research - everything to know before starting a campaign or ad strategy
The marketing world is highly competitive. Agencies, freelancers and companies are in a neck-and-neck race to design campaigns that resonate with their audience needs. The key element in achieving this goal is an extensive research that needs to be conducted before your team begins their work.
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Małgosia Garapich-Nowicka
November 21, 2023
Methods, trends and tools. Market research done right in 2024
While you may believe that you know everything about your target audience and understand your market, the truth is that their preferences and the existing market landscape are constantly evolving. Without sufficient data to support your decisions, even a small miscalculation can lead you astray.
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Adam Cellary
October 30, 2023
Event report: Succeet 2023 in Wiesbaden by RealEye Team
Succeet 2023 a great place to be for Market Research related topics. Great learning for webcam eye-tracking usages and the future of attention measurements.
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Andrzej Morawski
October 18, 2023
Optimizing Sales through Shelf Testing: Why and How to Test Planograms?
This article emphasizes the significance of planogram testing in retail, focusing on optimizing sales and enhancing customer satisfaction. Companies benefit from planogram testing by improving sales, enhancing the customer experience, and streamlining their supply chain. It outlines the key steps in the planogram testing process, including defining objectives, hypothesis formulation, data collection, analysis, and implementation. The article also discusses two testing approaches: webcam eye-tracking for larger participant reach and faster results and in-lab testing for deeper qualitative insights, depending on a retailer's goals and budget. Ultimately, planogram testing is essential for gaining a competitive edge in the market.
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Andrzej Morawski
October 5, 2023
Packaging Design Testing with Eye-Tracking Technology
Packaging design is a critical factor in the success of Fast-Moving Consumer Goods (FMCG) products, influencing customer purchasing decisions. Eye-tracking technology has emerged as a powerful tool for testing packaging design, offering insights into customer perception and behavior. This technology provides comprehensive, objective, and cost-effective data, helping FMCG companies create standout packaging designs and gain a competitive advantage in the market.
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Zofia Maciąg
September 10, 2023
Comprehensive Guide to Market Research: Strategies, Methods, and Implementation
In this comprehensive guide, we will explore the intricacies of market research, covering essential topics from asking the right research questions to implementing findings and monitoring trends.
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Zofia Maciąg
September 4, 2023
Shopper Research: Understanding Consumer Behavior and Insights
Before conducting shopper research, companies need to understand how customers use their products. A clear understanding of the consumption habits provides the basis for further action. A customer can be a whole family or just one person.
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Zofia Maciąg
August 4, 2023
The Fascinating Science Behind Eye Tracking: How Our Eyes Reveal Hidden Insights.
Nowadays, everything is fighting for our attention. Social media, advertising, and much more are trying to keep us as busy as possible. Understanding how we direct attention to something is essential knowledge from the perspective of scientific research in marketing or education. The foundation of this type of research is the assumption that there is a correlation between eye movements and attention.
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Beata Lewandowska
July 7, 2023
How to test live websites with eye-tracking and 100+ testers
If you didn’t have a chance to join us during our latest webinar about how to test live websites with eye-tracking and 100+ testers, you can still watch the recording from this event on our YouTube channel.
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Beata Lewandowska
July 3, 2023
QuestionPro Fireside Chats with RealEye
Last Friday, we had the pleasure of participating in the QuestionPro Fireside Chats!
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Beata Lewandowska
June 2, 2023
ETRA 2023 Conference - Tubingen.
ETRA 2023 has come to an end. It was a fantastic conference where we had a chance to meet many incredible people from the neuroscience world.
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Andrzej Morawski
May 23, 2023
Unravel’s eye-tracking study on Heineken Beers
In this case study, we explore Unravel’s successful collaboration with RealEye (webcam, DIY eye-tracking platform), leveraging the platform to conduct a comprehensive study on Heineken beer. By harnessing RealEye’s advanced eye-tracking capabilities, Unravel uncovered valuable insights and enhanced its research methodologies.
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Beata Lewandowska
March 30, 2023
RealEye at IIEX Europe Conference
This year, we participated in the IIEX Europe Conference!
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Adam Cellary
January 26, 2023
Understanding Eye-Tracking Technology: A Beginner’s Guide
Eye-tracking technology is a method of measuring and analyzing the movement of a person’s eyes. This technology is used in a variety of fields, including psychology, neuroscience, marketing, and human-computer interaction. In this article, we will provide a beginner’s guide to understanding eye-tracking technology.
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Damian Sromek
July 21, 2022
Research about Dynamics of visual attention during online lectures
When COVID-19 appeared, many activities were brought online. This applies to learning – schools and Universities had to find a way to fulfill their task without meeting students in person. Most of them, like the rest of the world, started using videoconference tools like ZOOM, MS Teams or Google Meet. But is teaching this way as effective as the traditional approach?
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Damian Sromek
May 31, 2022
Attention Measurement with Eye-tracking & K-coefficient
In the neuroscience and neuromarketing world, there was an increasing demand for measuring people’s attention level when they are being exposed to certain stimuli, i.e., to an advertisement. Attention is a cognitive process that tells us about somebody’s concentration and ability to process specific information actively. Considering the advertisement example, it’s crucial to not only know what people are looking at or what emotions it evokes but also to understand consumers’ dynamic of attention.
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Damian Sromek
August 16, 2021
On 5-9 July 2021 the LEAD-ME Summer School online event took place
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Adam Cellary
October 9, 2019
How UBER optimized their home page design for conversion – eye-tracking insights
Every website has a purpose – to advertise, introduce or encourage people to purchase a product or service. To achieve these goals a website has to be eye-catching and clear to visitors.
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