RealEye.io takes a web-based approach to eye-tracking research. It bypasses the need for specialized hardware by utilizing participants' existing webcams on laptops, smartphones, or tablets. This allows for remote testing (so running online study), with users conveniently participating from their homes. RealEye.io goes beyond basic eye-tracking data, AOI metrics, and heatmaps, providing additional insights into attention levels and emotion analysis. All data can be exported for further analysis, and the platform integrates seamlessly with popular survey tools. This budget-friendly option is ideal for researchers conducting small and large-scale studies with online participants.
While RealEye.io focuses on remote research, it seems iMotions focuses mainly on stationary/ in-lab research. The offer, however, covers webcam eye-tracking as well. IMotions approach leverages webcams alongside other psychophysiological equipment, allowing researchers to collect eye-tracking data alongside physiological responses like EEG (brain activity) and GSR (skin conductance). This comprehensive data provides in-depth insights into user experience, encompassing not just where a user looks but also their emotional and physiological reactions to stimuli. IMotions webcam eye-tracking is a powerful tool for researchers seeking a deeper understanding of user behavior (eye movement parameters) especially if used with EEG and GSR and emotions analysis module (you can determine the emotional state of participants).
Please check our RealEye vs iMotions Online comparison table:
| RealEye | iMotions Online | |
|---|---|---|
| Free Trial | Yes | Na (no information provided) |
| Available for smartphone/tablet | Yes | No |
| Sampling rate | Up to 60 Hz | Na (not provided) |
| Emotion analytisis | Covered by standard license (basic emotions) | Additional module needed (by Affectiva) |
| Attention measurement (k-coefficient) | Yes | No |
| The system doesn’t record or store any participant's videos or images | Yes (gaze predictions happens on participants device and no images or videos are sent or stored on RealEye servers) | No (participants are recorded and video is stored on iMotions servers) |
| Price - 300 panelists - 1,000 panelists |
- $600 - $1,440 |
- $6,000 - $6,000 |
| Minimal license length | month | year |
| What do I get for $6,000? | Annual license with 3600 panelist spots | Annual license with 1500 panelists spots. |
| Usable data | 80%-90% | 70% and 90% (estimated with gemini.google.com) |
| Internet speed requirement | Moderate (gaze estimation happens locally and no video nor images are transferred to RealEye) | High speed (needed to transfer panelists' video) |
| Possibility to aggregate data from websites | Yes | No |
| Mockup wizard | Yes | No |
| Live hosted sessions | Yes | No |
| Mouse & keyboard tracking | Yes | Na (no information provided) |
| API | Yes | Na (no information provided) |
| Languages served | 31 | 12 |
| Min RAM Requirement | 4 GB | 16 GB |
The data were gathered and true in March 2024.
