RealEye in Action

A study using RealEye eye-tracking explored how Generation Z students engage with educational materials. It found that alternating text and images was most effective for diverse learning preferences, emphasizing the importance of personalizing content to improve engagement and retention in modern education.

This study analyzed how consumers engage with promotional and welcome emails from fashion brands. It tracked eye movements to explore which elements of emails capture attention, providing insights for improving email marketing strategies and increasing engagement.

This study uses eye-tracking technology to explore the impact of Artificial Intelligence (AI) and Explainable AI (XAI) on dermatologists' melanoma diagnoses. It focuses on how eye movement patterns reflect their engagement with AI tools.

In this study, RealEye was used to track how participants engage with disinformation. The study found that bold headlines, sensational images, and celebrity figures captured the most attention, while critical details like altered logos and suspicious sources were often overlooked. These findings suggest a need for stronger media literacy to help viewers recognize subtle signs of manipulation.

A study explores the connection between visual attention and emotion regulation in children aged 3 to 8. Using the RealEye eye-tracking platform, researchers examined how children's gaze patterns towards emotional faces are linked to their emotional regulation skills. The findings suggest that children with higher emotion dysregulation (ED) show less visual attention to negative emotions like anger, especially in younger children, indicating that visual avoidance might be a strategy to cope with unpleasant emotions. This research highlights the potential of eye-tracking tools like RealEye for early screening of ED-related mental health issues in children.

Eye-tracking and AHP analysis revealed how e-commerce users engage with product listing pages. The list layout drew more attention to price and reviews, while the grid layout highlighted visual content and CTA buttons. These insights offer e-commerce platforms clear strategies to optimize their PLP design for higher sales and engagement.

A study by Martínez Núñez (2024) used RealEye eye-tracking to analyze consumer engagement with textile ads. It found which elements attracted the most attention, and which were overlooked. The insights of this research highlight the importance of strategic ad design for improving engagement and conversion rates.

The analysis of how multimedia signals affect student attention and learning. By tracking eye movements during educational videos, the study identified elements that enhance engagement and retention, offering insights for improving online learning materials.

Choosing a celebrity’s gender for FMCG ads is a strategic challenge. Most research has focused on comparing celebrities with non-celebrities, overlooking the impact of male versus female endorsers. The study by Sinha, M., Misra, M. & Mishra, S. (2024) fills that gap using RealEye and surveys to analyze how a celebrity’s gender affects consumer attention and trust.