RealEye Blog

See what are the main differences between RealEye and iMotions online eye-trackers.

In an insightful conversation with Kai Markus-Mueller, Professor of Consumer Behavior and Director of Pricing Research, the dialogue delved into the fascinating world of pricing and its significant impact on profit margins. Kai emphasized the measurable aspect of pricing, highlighting its power as the most substantial profit lever among variables like costs and volume. The discussion also tackled the challenges associated with adjusting prices, underscoring the need for market research to navigate these risks successfully.

In this engaging dialogue, Adam, CEO of RealEye, delves into the world of empathy with Rob Volpe, an empathy activist and author renowned for his book "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time". Rob, who also serves as the founder and CEO of Ignite 360, shares profound insights on the innate human capacity for empathy, illustrating its presence across various species and its significant role in shaping personal and professional relationships.

This interview between Adam Cellary of RealEye.io and Professor Byron Reeves of Stanford University covers several fascinating topics primarily focusing on media psychology, technology use, and the innovative Human Screenome Project.

If you have heard about eye tracking but are not quite sure what it is or what it can be used for – fear not! Here you can learn more about what kind of data is collected, how it can be modelled and analysed, and what are its application fields and further research perspectives.

In an insightful interview on RealEye.io, Adam Cellary hosts Richa Dubey, a seasoned professional with two decades of experience in insights and analytics. Richa's extensive background includes roles at market research giants like Nielsen and Kantar, as well as leadership positions at Unilever and Carlsberg, where she specialized in innovations, social media analytics, and customer centricity.

In an insightful conversation with Adam Cellary from RealEye.io, Julius Augustine, a seasoned veteran in the market research industry with over 32 years of experience, shares his journey, insights, and predictions for the future of market research. Beginning his career in 1993, Julius was drawn to market research by the opportunity to meld his background in math, marketing, and emerging computer technology. His accidental entry into the field quickly turned into a lifelong passion for understanding human behavior and generating actionable insights for brands.

In a creative process, designers show final ideas with drawings or digital formats. These formats help to talk about ideas with other people involved in the project. They used to agree on the final design before testing it. These images are called mockups.

Neurons teamed up with RealEye, known for its webcam-based eye-tracking, to integrate scalable eye-tracking into Neurons' Explore tool. This partnership led to a custom plugin allowing ad placement testing on mockups across various devices without altering live websites.