Recent articles:

Andrzej Morawski
Andrzej Morawski
March 28, 2024

Best iMotions eye tracker alternative

IMotion is quite often chosen by market research and academic researchers; however, it has some drawbacks. We present iMotions alternatives that can solve some of iMotions problems.
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Andrzej Morawski
Andrzej Morawski
March 28, 2024

RealEye vs. iMotions Comparison

See what are the main differences between RealEye and iMotions online eye-trackers.
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Adam Cellary
Adam Cellary
March 28, 2024

Unlocking the Secrets of Pricing: A Deep Dive into Neuropricing with Kai-Markus Mueller

In an insightful conversation with Kai Markus-Mueller, Professor of Consumer Behavior and Director of Pricing Research, the dialogue delved into the fascinating world of pricing and its significant impact on profit margins. Kai emphasized the measurable aspect of pricing, highlighting its power as the most substantial profit lever among variables like costs and volume. The discussion also tackled the challenges associated with adjusting prices, underscoring the need for market research to navigate these risks successfully.
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Adam Cellary
Adam Cellary
March 22, 2024

Empathy in Action: Navigating Consumer Insights with Rob Volpe

In this engaging dialogue, Adam, CEO of RealEye, delves into the world of empathy with Rob Volpe, an empathy activist and author renowned for his book "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time". Rob, who also serves as the founder and CEO of Ignite 360, shares profound insights on the innate human capacity for empathy, illustrating its presence across various species and its significant role in shaping personal and professional relationships.
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Adam Cellary
Adam Cellary
March 20, 2024

Interview: Byron Reeves, PhD, Stanford

This interview between Adam Cellary of RealEye.io and Professor Byron Reeves of Stanford University covers several fascinating topics primarily focusing on media psychology, technology use, and the innovative Human Screenome Project.
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Alicja Kowalczewska, PhD
Alicja Kowalczewska, PhD
March 12, 2024

Analysing Eye Tracking Data – How Can It Provide New Insights into Understanding Visual Attention?

If you have heard about eye tracking but are not quite sure what it is or what it can be used for – fear not! Here you can learn more about what kind of data is collected, how it can be modelled and analysed, and what are its application fields and further research perspectives.
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Adam Cellary
Adam Cellary
March 7, 2024

Decoding Consumer Behavior: The Future of Market Research and Insights with Richa Dubey

In an insightful interview on RealEye.io, Adam Cellary hosts Richa Dubey, a seasoned professional with two decades of experience in insights and analytics. Richa's extensive background includes roles at market research giants like Nielsen and Kantar, as well as leadership positions at Unilever and Carlsberg, where she specialized in innovations, social media analytics, and customer centricity.
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Adam Cellary
Adam Cellary
March 5, 2024

Exploring the Depths of Market Research with Julius Augustine: A Journey from Fieldwork to AI

In an insightful conversation with Adam Cellary from RealEye.io, Julius Augustine, a seasoned veteran in the market research industry with over 32 years of experience, shares his journey, insights, and predictions for the future of market research. Beginning his career in 1993, Julius was drawn to market research by the opportunity to meld his background in math, marketing, and emerging computer technology. His accidental entry into the field quickly turned into a lifelong passion for understanding human behavior and generating actionable insights for brands.
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Małgosia Garapich-Nowicka
Małgosia Garapich-Nowicka
February 28, 2024

Use Mockup testing to improve usability of your projects - build better apps and websites

In a creative process, designers show final ideas with drawings or digital formats. These formats help to talk about ideas with other people involved in the project. They used to agree on the final design before testing it. These images are called mockups.
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