RealEye Blog

This study analyzed how consumers engage with promotional and welcome emails from fashion brands. It tracked eye movements to explore which elements of emails capture attention, providing insights for improving email marketing strategies and increasing engagement.

Explore how the number of calibration points affects accuracy on Mobile Devices. We compared four calibration methods: 13-, 22-, 27-, and 39 points, by evaluating their performance across screen areas and participant data quality. The goal is to find a balance between accuracy and calibration complexity for various research needs.

This study uses eye-tracking technology to explore the impact of Artificial Intelligence (AI) and Explainable AI (XAI) on dermatologists' melanoma diagnoses. It focuses on how eye movement patterns reflect their engagement with AI tools.

In this study, RealEye was used to track how participants engage with disinformation. The study found that bold headlines, sensational images, and celebrity figures captured the most attention, while critical details like altered logos and suspicious sources were often overlooked. These findings suggest a need for stronger media literacy to help viewers recognize subtle signs of manipulation.

Explore how the number of calibration points affects accuracy on Computers. We compared five calibration methods: 5-, 13-, 21-, 39-, and 78 points, by evaluating their performance across screen areas and participant data quality. The goal is to find a balance between accuracy and calibration complexity for various research needs.

At RealEye, we remain committed to delivering the high-quality service you’ve come to rely on. As we continue to enhance our tools and improve the overall experience, we’ve worked hard to keep the price adjustments as minimal as possible. Below is the updated pricing model:

At ECEM 2024 in Maynooth, Ireland, RealEye showcased the webcam-based eye-tracking technology and an interactive demo of the Machine Learning eye tracker. The conference was a fantastic opportunity to connect with the eye-tracking community and explore new research possibilities. We're excited to build on the insights and connections gained.

A study explores the connection between visual attention and emotion regulation in children aged 3 to 8. Using the RealEye eye-tracking platform, researchers examined how children's gaze patterns towards emotional faces are linked to their emotional regulation skills. The findings suggest that children with higher emotion dysregulation (ED) show less visual attention to negative emotions like anger, especially in younger children, indicating that visual avoidance might be a strategy to cope with unpleasant emotions. This research highlights the potential of eye-tracking tools like RealEye for early screening of ED-related mental health issues in children.

Eye-tracking and AHP analysis revealed how e-commerce users engage with product listing pages. The list layout drew more attention to price and reviews, while the grid layout highlighted visual content and CTA buttons. These insights offer e-commerce platforms clear strategies to optimize their PLP design for higher sales and engagement.

A study by Martínez Núñez (2024) used RealEye eye-tracking to analyze consumer engagement with textile ads. It found which elements attracted the most attention, and which were overlooked. The insights of this research highlight the importance of strategic ad design for improving engagement and conversion rates.