RealEye Blog

See Sticky by Tobii Pro and RealEye comparison. We've compared different aspects of the tools and put them in one table. Enjoy!

Even though Tobii Pro offers good-quality eye trackers, they may have downsides. We've gathered a list of tools that could solve the obstacles you encountered using Tobi Pro. Check out our lists of alternatives and competing tools and software.

In an insightful conversation with Kai Markus-Mueller, Professor of Consumer Behavior and Director of Pricing Research, the dialogue delved into the fascinating world of pricing and its significant impact on profit margins. Kai emphasized the measurable aspect of pricing, highlighting its power as the most substantial profit lever among variables like costs and volume. The discussion also tackled the challenges associated with adjusting prices, underscoring the need for market research to navigate these risks successfully.

See what are the main differences between RealEye and iMotions online eye-trackers.

IMotion is quite often chosen by market research and academic researchers; however, it has some drawbacks. We present iMotions alternatives that can solve some of iMotions problems.

In this engaging dialogue, Adam, CEO of RealEye, delves into the world of empathy with Rob Volpe, an empathy activist and author renowned for his book "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time". Rob, who also serves as the founder and CEO of Ignite 360, shares profound insights on the innate human capacity for empathy, illustrating its presence across various species and its significant role in shaping personal and professional relationships.

This interview between Adam Cellary of RealEye.io and Professor Byron Reeves of Stanford University covers several fascinating topics primarily focusing on media psychology, technology use, and the innovative Human Screenome Project.

If you have heard about eye tracking but are not quite sure what it is or what it can be used for – fear not! Here you can learn more about what kind of data is collected, how it can be modelled and analysed, and what are its application fields and further research perspectives.

In an insightful interview on RealEye.io, Adam Cellary hosts Richa Dubey, a seasoned professional with two decades of experience in insights and analytics. Richa's extensive background includes roles at market research giants like Nielsen and Kantar, as well as leadership positions at Unilever and Carlsberg, where she specialized in innovations, social media analytics, and customer centricity.

A study tracked university students' eye movements to analyze their responses to cyber-attacks like phishing, open Wi-Fi, password leaks, and bait attacks. Heatmaps generated from the data showed which areas of the screen captured the most attention, revealing key vulnerabilities and the need for better cybersecurity awareness and user interface improvements.