RealEye Blog

Packaging design is a critical factor in the success of Fast-Moving Consumer Goods (FMCG) products, influencing customer purchasing decisions. Eye-tracking technology has emerged as a powerful tool for testing packaging design, offering insights into customer perception and behavior. This technology provides comprehensive, objective, and cost-effective data, helping FMCG companies create standout packaging designs and gain a competitive advantage in the market.

In this comprehensive guide, we will explore the intricacies of market research, covering essential topics from asking the right research questions to implementing findings and monitoring trends.

Before conducting shopper research, companies need to understand how customers use their products. A clear understanding of the consumption habits provides the basis for further action. A customer can be a whole family or just one person.

Nowadays, everything is fighting for our attention. Social media, advertising, and much more are trying to keep us as busy as possible. Understanding how we direct attention to something is essential knowledge from the perspective of scientific research in marketing or education. The foundation of this type of research is the assumption that there is a correlation between eye movements and attention.

If you didn’t have a chance to join us during our latest webinar about how to test live websites with eye-tracking and 100+ testers, you can still watch the recording from this event on our YouTube channel.

Last Friday, we had the pleasure of participating in the QuestionPro Fireside Chats!

ETRA 2023 has come to an end. It was a fantastic conference where we had a chance to meet many incredible people from the neuroscience world.

In this case study, we explore Unravel’s successful collaboration with RealEye (webcam, DIY eye-tracking platform), leveraging the platform to conduct a comprehensive study on Heineken beer. By harnessing RealEye’s advanced eye-tracking capabilities, Unravel uncovered valuable insights and enhanced its research methodologies.

This year, we participated in the IIEX Europe Conference!