What we do?

Succeet 2023 a great place to be for Market Research related topics. Great learning for webcam eye-tracking usages and the future of attention measurements.

If you didn’t have a chance to join us during our latest webinar about how to test live websites with eye-tracking and 100+ testers, you can still watch the recording from this event on our YouTube channel.

Last Friday, we had the pleasure of participating in the QuestionPro Fireside Chats!

ETRA 2023 has come to an end. It was a fantastic conference where we had a chance to meet many incredible people from the neuroscience world.

In this case study, we explore Unravel’s successful collaboration with RealEye (webcam, DIY eye-tracking platform), leveraging the platform to conduct a comprehensive study on Heineken beer. By harnessing RealEye’s advanced eye-tracking capabilities, Unravel uncovered valuable insights and enhanced its research methodologies.

This year, we participated in the IIEX Europe Conference!

When COVID-19 appeared, many activities were brought online. This applies to learning – schools and Universities had to find a way to fulfill their task without meeting students in person. Most of them, like the rest of the world, started using videoconference tools like ZOOM, MS Teams or Google Meet. But is teaching this way as effective as the traditional approach?

In the neuroscience and neuromarketing world, there was an increasing demand for measuring people’s attention level when they are being exposed to certain stimuli, i.e., to an advertisement. Attention is a cognitive process that tells us about somebody’s concentration and ability to process specific information actively. Considering the advertisement example, it’s crucial to not only know what people are looking at or what emotions it evokes but also to understand consumers’ dynamic of attention.